Living environment shaped residents’willingness to pay for ecosystem services in Yangtze River Middle Reaches Megalopolis,China

Profound understanding on the diversity of local residents’willingness to pay(WTP)for ecosystem services(ESs)may aid evaluation of policy impacts by uncovering trade-offs and synergies for achieving sustainable environmental resource management.However,the reasons for the spatial preference heterogeneity of WTP are still unclear.In this study,an extensive survey with 4,580 residents in the Yangtze River Middle Reaches Megalopolis(YRMRM),central China,was carried out to investigate the public’s WTP to maintain and improve ESs.We identified key influencing factors and explored how they shaped the preference heterogeneity in WTP by random forest model and surface fitting method.Our results showed that 81.4% of residents reported WTP for ESs greater than zero.Water supply,waste treatment,food supply and raw material supply were the preferred ESs for residents.Living environment factors(i.e.,extent of farmland,water and forest near the residence)were found as the key drivers of WTP.Proximity to farmland,water and forests resulted in high WTP values for a series of specific ESs.The reasons for the heterogeneity of WTP are(1)the difference in proximity to farmland,water and forest(i.e.,the contributor to ESs),(2)the divergence of local residents’preferences for ESs.This study disclosed the heterogeneity and causes of public preferences in YRMRM,which could help policy and decision makers to develop eco-compensation initiatives towards conservative and sustainable use of the environmental resources.

Tourists’Willingness to Pay for Recreation Services in Nyerere National Park,Tanzania:Are We Overvaluing or Undervaluing Our Nature Recreation Resources?

This study estimated tourists’Willingness to Pay(WTP)per day for recreation services in Nyerere National Park(NNP)and compared these values with daily travel costs that are incurred by tourists to visit NNP in order to inform whether recreation resources in the park are overvalued or undervalued.The study revealed that tourists’WTP per day for recreation services was estimated at$237.4 and$1521 for resident and non-resident tourists,respectively.The estimated tourists’WTP values exceed the daily travel costs currently incurred by tourists,which are$201.04 and$1517.97 for resident and non-resident tourists,respectively.This indicates that tourists are willing to spend more to enjoy recreation services in NNP,which signifies that recreation resources in NNP are slightly undervalued.In addi­tion,the findings disclosed that the largest share of tourist daily travel expenses is allocated to transportation services,and very little is paid to the park as a conservation fee.It was revealed that out of the daily travel expenses incurred by non-resident and resident tourists,only 4.62%and 2.23%are respectively paid directly to NNP as conservation fees.This study considers that allocation is not very fair;thus,NNP,in collaboration with TANAPA,needs to adjust the current entrance or conservation fee and reduce the transportation costs charged by tourist companies.The travel costs incurred by tourists,age,education,monthly income,site visited,substitute site,and quality of park were identified as significant factors in influencing tourists’WTP for recreation services in NNP.Thus,policies oriented to reduce tour­ists’transportation costs and improve the quality of national parks would attract more tourists to NNP.

Residents’ Willingness to Pay for Improving Air Quality in Jinan, China

Along with the progress of urbanization and environ- mental deterioration, residents’ desire for improved air quality is increasing. In order to quantify an individual’s willingness-to-pay (WTP) for improved air quality in Jinan of eastern China, a contingent valuation method (CVM) was employed. A sample of 1,500 residents was chosen on the basis of multistage sampling methods with face-to-face interviews by using a series of hypo-thetical, open-ended scenario questions which were designed to elicit the respondents’ WTP. Results showed that 59.7% of respondents were able to express their WTP and the mean WTP is 100 Chinese Yuan (CNY) per person per year. A probit model on the probability of a positive WTP and a regression model were developed to find the relationship between endogenous variables and WTP. Most parameters in the econometric analysis had the expected sign. Annual household income and expenditure on treating respiratory diseases significantly influence WTP. The rates of positive WTP and the monetary amount are larger for men than for women. Results also showed that people who lived in more polluted areas were willing to pay more for clean air. Unlike developed countries, clean air may only be considered as a public good in China in that more than 40% of respondents had no incen- tive to bear the costs of attempting to achieve better air quality, which indicates the relatively low environmental consciousness.

Assessment of Willingness to Pay as a Source of Financing for the Sustainable Development of Barobbob Watershed in Nueva Vizcaya, Philippines

This study employed the Contingent Valuation Method to assess the willingness to pay of water users, as a source of financing for the sustainable development of Barobbob Watershed. The WTP study was conducted among 345 waters users in 19 barangays in the municipalities of Solano and Bayombong. Uncensored data revealed that 63.8% (58.84% for the adjusted) of the respondents revealed willingness to pay for improved watershed management. The mean WTP amount, estimated through a logit model, Turnbull Distributor-Free Estimator and Lower Bound Estimate, is found to be PhP39.35, PhP27.80 and PhP25.90/month/household, respectively. Respondents WTP is influenced by bid amount, age, membership in environmental organization, experience with water-related problems, civil status, house ownership, and awareness on the concept of watershed. Respondents were willing to pay because they wanted a sustainable water supply for the present and future generations. A payment scheme is possible and it could provide a sustainable flow of fund, however, the willingness percentages still needed to be increased. Community education and public awareness (CEPA) campaign is necessary to enhance the water users’ knowledge and understand about the importance and values of watersheds. Ultimately, WTP percentage and WTP amounts would increase.

Willingness to Pay for Measures of Managing the Health Effects of Heat Wave in Beijing,China:a Cross-sectional Survey

Objective There are evidences that heat wave events cause deaths and emergency cases. This article used the contingent valuation method to find the willingness to pay for the protective measures and investigated the factors that influence the willingness to pay. Methods A cross-sectional face-to-face household survey was completed by 637 urban long-term residents and 591 rural long-term residents aged 15-79 in Beijing, China. Binary logistic regression was used to identify factors that influenced the payment rate or payment amount for the protective measures, including independent variables for district, gender, age, education, income, air conditioner ownership, heat wave experience, and chronic non-communicable disease. Results The payment rate was 41.1% for protective measures provided by the government and 39.5% by measures provided by the market. Most of the respondents were willing to pay 40 CNY per capita annually for measures provided by the government or the market. The factors influencing willingness to pay were district, gender, income, air conditioner ownership, heat wave experience, and chronic non-communicable disease. Conclusion Protective measures for heat waves need to be provided immediately. More attention should be paid to the situation of vulnerable groups, such as people who live in urban areas, those without air conditioning, and those who have experienced a heat wave in the past.

Assessing the externalities of a ski resort in Tzoumerka:willingness to pay in order to promote or to prevent its construction

The present study aims to assess the externalities of a ski resort,that is planned to be built at Tzoumerka mountains,in Greece.The research relies on the Contingent Valuation method,which indirectly estimates the economic value of environmental and other nonmarket assets,based on the expressed preferences of members of a social group.The investigation was based on primary data.The core idea of questionnaire’s design,is subject to the use of a double WTP(willingness to pay)question,aiming at the monetary assessment of the attitude of the residents,regarding the upcoming infrastructure project,taking into account both its positive and its negative externalities.Depending on the attitude of the survey respondents,they were asked to decide if they wish to offer an amount of money either to promote or to prevent the construction of the ski resort.Parametric and non-parametric models were then applied in order to calculate in economic terms the expressed opinion of the respondents.The primary question to be answered is whether the willingness to build the ski resort holds a higher economic value than the desire to prevent it.According to the results of the survey,the vast majority of residents(92.4%)supported the idea of building the ski resort,projecting their apparent desire for the tourist and economic development of the area.The reinforcement of the construction idea of the project was estimated on average at €378,200.The very low proportion of the participants who disagreed with the project(5%),did not allow the economic assessment of its prevention,leaving room for further research into the application of Contingent Valuation method and its contribution in cost-benefit analysis and decision making,regarding upcoming projects.

Willingness to pay for environmental protection in China:Air pollution,perception,and government involvement

The deteriorating environment has become an urgent global problem.As developing country,China is no exception.Demand for clean air is increasing in response to health and social problems.We use China's micro household survey data to explore individual residents'willingness to pay for environmental protection(WTP).Results show that air pollution improves WTP.A 100​μg/m^(³)increase in PM_(2.5)leads to approximately 84.1%WTP on a given day,but local residents are habituated to local pollution.We further study air pollution affects individual perceptions.We discuss the belief that local governments take pollution seriously can promote WTP.In addition,respondents who own smartphones,demonstrate environmental awareness,are happier,and enjoy higher household assets and income are willing to pay more.

Household Perceptions, Willingness to Pay, Benefit Package Preferences, Health System Readiness for National Health Insurance Scheme in Southern Nigeria

Introduction: Several Nigerians are completely denied access to adequate health care because of cultural, temporal and financial factors with inequity. Objectives: To ascertain the household perceptions, willingness to pay, benefit package preferences, and health systems readiness for Insurance Scheme. Methods: A cross-sectional study of 400 heads of households and 43 health workers in Enugu, Southern Nigeria. Results: Awareness of NHIS among the heads of household was 56.8%, while it was 86% among the health workers. Awareness of NHIS among heads of households was significantly associated to both educational level (X2 = 16.083, P = 0.001), and occupation (X2 = 5.694, P = 0.017). More males (61.6%) had correct perceptions of NHIS compared to females (58.6%), but not statistically significant (X2 = 0.336, P = 0.562). Majority of households respondents 89% are willing to pay for NHIS. Willingness to pay was significantly associated to occupation (X2 = 5.169, df = 1, P = 0.023), but willingness to pay mandatory 5% premium was not significantly associated to occupation (X2 = 0.884, P = 347). Only 11.6% of the health facilities are enlisted as providers in the scheme. Conclusion: Willingness to pay was high, but majority are not ready to pay 5% premium of their earnings. Awareness creation programmes should be improved for the public, and more health facilities enlisted for wider coverage.

Assessment of COVID-19 Vaccine Acceptance and Willingness to Pay by Nigerians

Introduction: The COVID-19 Pandemic has affected critical sectors of human development. To curtail these effects, vaccines are being approved for human trials. It is, therefore, important to know the possible vaccine coverage expected in each country. This study determined the willingness of Nigerians to accept and pay for COVID-19 vaccine. Methods: A cross-sectional web-based survey across all states of Nigeria was conducted via a structured e-questionnaire. Descriptive statistics, ANOVA and multinomial logistic regression were conducted. Result: A total of 502 responses were obtained from all six geopolitical zones of Nigeria, comprising 67.3% males (n = 338) and 32.7% females (n = 164). The results indicated that 34.7% (n = 167) are willing to accept the vaccine when given for free, 33.9% (n = 163) are not willing, and up to 31.4% (n = 151) are indifferent in their decision. Univariate analysis indicated the likelihood that education level could influence willingness to accept the vaccine (F = 2.408, p = 0.049). Rollout strategies may have an impact (p < 0.0001) on the willingness to accept the vaccine. These strategies include providing incentives, making it compulsory and paying for the vaccine with F = 186.983 and eta = 0.657, F =71.620 and Eta = 0.476, F = 108.696 and Eta = 0.552, respectively. Conclusion: The study revealed a possibility of the low willingness of Nigerians to accept COVID-19 vaccine. Providing incentives is likely to improve coverage, while making the vaccine compulsory may increase rejection. This study, therefore, serves as a gateway for government and policymakers on how best to prime and penetrate the society to achieve massive COVID-19 vaccine coverage in Nigeria.

Study on Cognition of Urban Residents on Haze Control and Their Willingness to Pay:A Case Study of Zhengzhou City and Jiaozuo City

Residents’payment is an important supplement to the government’s urban haze control costs.In this paper,Zhengzhou City and Jiaozuo City of Henan Province were taken as research objects.Through research methods such as data mining,questionnaire survey and model construction,the residents’cognition on haze control,willingness to pay and its influencing factors were deeply studied.Main research results were as below:residents in Zhengzhou and Jiaozuo have improved their awareness and satisfaction with haze control,but the growth rate was slow.In 2014,2018 and 2021,the expected values of willingness to pay for haze control in Zhengzhou were 79.94,85.52 and 47.20 yuan/month respectively,while they were 62.17,57.77 and 46.96 yuan/month in Jiaozuo City.Residents’haze awareness had the most significant effect on the willingness to pay for haze control,and there was positive correlation(P<0.05).Residents’cognition of haze control was the most important factor affecting their willingness to pay for haze control.Residents’income level and air pollution level had a positive effect on residents’willingness to pay,while residents’confidence in the government had a weak impact on their willingness to pay.

Preference and Willingness of Consumers to Pay for Value-added Poultry Products in Niger Delta Region of Nigeria

There has been a steady growth in demand for convenience and ready-cooked food has influenced the interest of poultry processors in developing value-added chicken products that meet consumers＇ demand/choice. A conjoint analysis was done in this study on the survey of 975 chicken consumers in the Niger Delta Region of Nigeria, between March and September, 2014 to valuate consumers, preferences and willingness to pay （WTP） for various chicken attributed parts, production method, processing method, storage method, the presence of flavor and cooking method. The estimates of consumers, WTP premium prices for various mixtures of value-added characteristics were ascertained. The consumers preferred chicken products refrigerated, from chicken produced under free-range management, chicken breast, chicken product that was addictive and flavor free, which could be oven-heated or pan heated. One half of the entire respondents were willing to pay about 25% more for value-added chicken product over the price for conventional products. On the whole, a premium for value-added chicken products was more likely to be paid for by young consumers, consumers who patronized farmers＇ markets and preferred free-range or organic chicken products. WTP by consumers was negatively affected by price of products. The poultry industry could utilize combined knowledge of consumers＇ WTP for value-added chicken product price as a guide of develop innovative value-added chicken products.

Households’ Willingness-to-Pay to Reduce the Use of Plastic Bags: Case Study in Viet Nam

This study used the Binary Logistic regression model to estimate the willingness to pay (WTP) to reduce the use of plastic bags in the daily life of people in the Linh Nam ward. This study notes that households with higher incomes and higher levels of education tend to be more willing to pay. In addition, those who do not have access to information about the harmful effects of plastic bags and receive a higher proposed price often refuse to pay.

Farmers’precision pesticide technology adoption and its influencing factors:Evidence from apple production areas in China

The research aimed to understand farmers’willingness to adopt(WTA)and willingness to pay(WTP)for precision pesticide technologies and analyzed the determinants of farmers’decision-making.We used a two-stage approach to consider farmers’WTA and WTP for precision pesticide technologies.A survey of 545 apple farmers was administered in Bohai Bay and the Loess Plateau in China.The data were analyzed using the double-hurdle model.The results indicated that 78.72%of respondents were willing to apply precision pesticide technologies provided by service organizations such as cooperatives and dedicated enterprises,and 69.72%were willing to buy the equipment for using precision pesticide technologies.The results of the determinant analysis indicated that farmers’perceived perceptions,farm scale,cooperative membership,access to digital information,and availability of financial services had significant and positive impacts on farmers’WTA precision pesticide technologies.Cooperative membership,technical training,and adherence to environmental regulations increased farmers’WTP for precision pesticide technologies.Moreover,nonlinear relationships between age,agricultural experience,and farmers’WTA and WTP for precision pesticide technology services were found.

Consumers’experiences and preferences for plant-based meat food:Evidence from a choice experiment in four cities of China

This paper examined consumers’experiences in and preferences for plant-based meat(PBM)food and their respective correlates,based on data from an online survey of 579 consumers in four major cities in China in early 2021.We first described consumers’experiences in consuming and purchasing PBM food and their correlates,and then analyzed consumer preferences using hypothetical choice experiment.The experiment offered consumers various options to purchase burgers made from PBM or animal-based meat(ABM),combined with different countries of origin(COO),taste labels,and prices.Our data showed that respondents hold overall positive attitudes toward PBM food;85 and 82%of respondents reported experience in eating and purchasing PBM food,respectively.More than half of them ate PBM food because they wanted to try new food(58%),or were interested in healthy food(56%).Income,religion,and dietary restrictions were significantly correlated with consumers’experiences in PBM food consumption.Results from the Random Parameter Logit Model based on the hypothetical choice experiment data showed that 79%of respondents chose PBM burgers and were willing to pay an average of 88 CNY for a PBM burger.We also found that 99.8 and 83%of respondents are willing to buy burgers made in China and those with a taste label,with a willingness to pay(WTP)of 208 and 120 CNY,respectively.The heterogeneity test revealed that females and those with at least a bachelor’s degree,higher income,religious beliefs,and dietary restrictions are more likely to buy PBM burgers than their counterparts.

Estimating the value of a statistical life in China: A contingent valuation study in six representative cities

The value of a statistical life(VSL)is a crucial tool for monetizing health impacts.To explore the VSL in China,this study examines people’s willingness to pay(WTP)to reduce death risk from air pollution in six representative cities in China based on face-to-face contingent valuation interviews(n=3936)from March 7,2019 to September 30,2019.The results reveal that the WTP varied from CNY 455 to 763 in 2019(USD 66-111),corresponding to a VSL range of CNY 3.79-6.36 million(USD 549395-921940).The VSL in China in 2019 is estimated to be CNY 4.76 million(USD 689659).The statistics indicate that monthly expenditure levels,environmental concerns,risk attitudes,and assumed market acceptance,which have seldom been dis‐cussed in previous studies,significantly impact WTP and VSL.These findings will serve as a reference for ana‐lyzing mortality risk reduction benefits in future research and for policymaking.

Estimating the Outdoor Recreational Value of Lavizan Jungle Park of Tehran Using Contingent Valuation Method (CV)

Natural resources and its condition have always had a key role in economic and social developments of different societies around the world and these resources are considered as natural capital and bankroll of economic growth and development for every country. In the present study, we have evaluated the outdoor recreational value of Lavizan Jungle Park of Tehran and its visitors’ willingness to pay per visit (WTP) by using Contingent Valuation method (CV) and two-dimensional choice questionnaires. We used 125 questionnaires and logit model in order to evaluate the WTP. The purpose of this study is to measure individuals’ willingness to pay for visiting and preserving the environment of Lavizan Park as well as indicating the relationship between influential factors on their WTP. Estimating the value of natural resources is very important in making environmental preservation policies because preserving these natural attractions, as a part of ecotourism, is highly important. JEL Classification: Q29, Q51, C25.

Evaluation of Ecosystem Cultural Services in Qilian Mountain National Park,Qinghai Province,China

Based on the framework of the United Nations Millennium Ecosystem Assessment(MA),this paper evaluated the ecosystem cultural service value in Qilian Mountain National Park,Qinghai Province.The study mainly adopted Condition Value Method(CVM)and questionnaire survey to survey the local residents and tourists in September 2016,and obtained 1,468 valid questionnaires,as well as used the method of payment card to get the consumers’willingness to pay,and then estimated the ecosystem cultural services value in Qilian Mountain National Park,Qinghai Province through the mean of total willingness to pay of ecological tourism and recreation and aesthetic value.Through quantitative analysis,the study concluded that the ecosystem cultural service value of Qilian Mountain National Park in Qinghai Province was 1.045 billion yuan in 2016 and 1.3 billion yuan in 2018.In 2016 and 2018,the average annual values of ecotourism and recreation are 203 million yuan and 332 million yuan respectively,and the average annual values of aesthetics are 842 million yuan and 968 million yuan respectively.In addition,the study also suggests that Qilian Mountain National Park in Qinghai Province should pay attention to reflect the characteristics of the park,focus on enhancing the aesthetic value of it in the management,and build it into a replaceable and referential national park demonstration area and ecological culture demonstration point.

Influence of Forging on Static Pricing Scheme for Priority Services

The influence of ISP＇s （ internet service provider） forging on static pricing scheme for priority services is analyzed. If lSP is honest, besides the price, after users enter the network market, it can＇t affect the market; if it forges, it can change its utility. The economical analysis proves that forging is possible, when ISP gains more than its loss, ISP will take the action. In response to forging, users may adapt their traffic allocation vectors to maximize their net benefit. If users will submit more traffic or in higher priority service class, ISP gains from the behavior, if users will submit less traffic or even exits the market, ISP＇s utility decrease. The market is completely different from before, forging changes the market. Several examples are presented to illustrate the results. At the same time, how the utility function and the willingness to pay affect forging is discussed.

Assessing household perception,autonomous adaptation and economic value of adaptation benefits:Evidence from West Coast of Peninsular Malaysia

Climate change is causing sea-level rise,intense and frequent storm surge flooding,and significant shoreline erosion in Malaysian coastal areas.Consequently,coastal properties,infrastructure,and livelihoods are threatened.It has become apparent that adaptation at the household and community level is necessary to offset the adverse impacts of coastal hazards.The community needs to be made aware of the risks,acquire knowledge about adaptation options,and be empowered to take their own actions.Public perception and preference are therefore crucial for design and implementation of effective planning for climate change.Thus,this study assesses households'perception,adaptation measures and empirically estimates willingness to pay and preference for planned adaptation measures to guide policy instruments through public engagement.In Malaysia,ten highly vulnerable coastal areas in the Selangor coast were surveyed at the household level(n=1016)through face-to-face interviews using a structured questionnaire.Regarding households’perception and adaptation methods,most of the households in the highly exposed areas perceived less risk of inundation and sea-level rise threat and adopted less proactive adaptation and limited risk reduction behaviours during the extreme event.The study found that 66.9%of households were willing to pay for planned adaptation measures despite the limited income capabilities and in favour of moderate adaptation(23.9%).The binomial and ordinal regression results indicated that the probability of willingness to pay for planned adaptation measures significantly increases with age,prior exposure to coastal hazards,awareness,risk perception,community participation,being affected by property damage and loss of income due to extreme events.With increased monthly household income and access to telecommunication services,households will probably pay higher for better adaptation measures.A significant amount of perceived yearly adaptation benefits in the coastal districts revealed the economic value of extensive(22,969.50 MYR/5462.43 USD),moderate(21,853.20 MYR/5196.96 USD)and minimal adaptation measures(8022.90 MYR/1907.94 USD)that can be utilised to incentivise coastal adaptation plans.The findings suggest policies to incorporate social values to reduce vulnerability,enhance community resilience,and contribute to the knowledge gap of adaptation research in the coastal areas.