The essay tends to analyze the translation of Chinese Culture-loaded words from the perspective of Relevance Theory.The theory gains its prominence by studying the translation process and transcending the conflicts be...The essay tends to analyze the translation of Chinese Culture-loaded words from the perspective of Relevance Theory.The theory gains its prominence by studying the translation process and transcending the conflicts between literal and free translation. It incorporates recent work in cognitive linguistics, with ostensive-inference as its key model. Under the influence of Relevance theory, the translation of culture-loaded words is reader-oriented. Translators are obliged to help target readers to establish new assumptions to achieve equivalent response.展开更多
This paper aims at offering some suggestions for the college students who want to deliver an English speech.After the research,the author gives a brief description of the principles of language using in an English spe...This paper aims at offering some suggestions for the college students who want to deliver an English speech.After the research,the author gives a brief description of the principles of language using in an English speech.It goes from three aspects:choosing words effectively;using langusge strategically;building the speech reasonably.Thus,the author concludes that the success of an English speech will be made up of fully preparation of language usage,serious attitude and confidence.展开更多
In the modem world, as ＂the skill or art of using language effectively＂, rhetoric is no longer only abundant in literature. Instead, rhetoric, in its broad sense, is frequently employed to achieve the goal of effect...In the modem world, as ＂the skill or art of using language effectively＂, rhetoric is no longer only abundant in literature. Instead, rhetoric, in its broad sense, is frequently employed to achieve the goal of effective communication in popular texts. A good case in point is business journals. The present paper is an example of how accurate and careful choice of words, as an important rhetoric device, contributes to the effectiveness of communication in an article selected from business journal.展开更多
Numerous and specialized words are main obstacles in immersion bilingual teaching of engineering graphics. A feasible solution to this problem is given by classifying new words into three categories. The fear of new w...Numerous and specialized words are main obstacles in immersion bilingual teaching of engineering graphics. A feasible solution to this problem is given by classifying new words into three categories. The fear of new words among students is overcome and the effect of bilingual teaching is greatly improved .展开更多
The present thesis studies the use of extreme words in English advertising slogans.Altogether 152 slogans are collected containing extreme words.It is noticed that superlative forms are the most favourite extreme word...The present thesis studies the use of extreme words in English advertising slogans.Altogether 152 slogans are collected containing extreme words.It is noticed that superlative forms are the most favourite extreme words in the advertising slogans.The pragmatic effects of these words are analyzed from the perspective of the Cooperative Principle Theory.It is found that almost slogans with these extreme words definitely violates quality maxim.Basing on the flouting of quality maxim in the slogans,the rest of maxims violate more frequently to achieve various outcomes.展开更多
文摘The essay tends to analyze the translation of Chinese Culture-loaded words from the perspective of Relevance Theory.The theory gains its prominence by studying the translation process and transcending the conflicts between literal and free translation. It incorporates recent work in cognitive linguistics, with ostensive-inference as its key model. Under the influence of Relevance theory, the translation of culture-loaded words is reader-oriented. Translators are obliged to help target readers to establish new assumptions to achieve equivalent response.
文摘This paper aims at offering some suggestions for the college students who want to deliver an English speech.After the research,the author gives a brief description of the principles of language using in an English speech.It goes from three aspects:choosing words effectively;using langusge strategically;building the speech reasonably.Thus,the author concludes that the success of an English speech will be made up of fully preparation of language usage,serious attitude and confidence.
文摘In the modem world, as ＂the skill or art of using language effectively＂, rhetoric is no longer only abundant in literature. Instead, rhetoric, in its broad sense, is frequently employed to achieve the goal of effective communication in popular texts. A good case in point is business journals. The present paper is an example of how accurate and careful choice of words, as an important rhetoric device, contributes to the effectiveness of communication in an article selected from business journal.
文摘Numerous and specialized words are main obstacles in immersion bilingual teaching of engineering graphics. A feasible solution to this problem is given by classifying new words into three categories. The fear of new words among students is overcome and the effect of bilingual teaching is greatly improved .
文摘The present thesis studies the use of extreme words in English advertising slogans.Altogether 152 slogans are collected containing extreme words.It is noticed that superlative forms are the most favourite extreme words in the advertising slogans.The pragmatic effects of these words are analyzed from the perspective of the Cooperative Principle Theory.It is found that almost slogans with these extreme words definitely violates quality maxim.Basing on the flouting of quality maxim in the slogans,the rest of maxims violate more frequently to achieve various outcomes.
