Advancements in the internet technology triggered a line of developments in the field of marketing. As an alternative to the conventional shopping, online shopping over the internet has gained substantial share of ret...Advancements in the internet technology triggered a line of developments in the field of marketing. As an alternative to the conventional shopping, online shopping over the internet has gained substantial share of retail market. Customers get used to this new shopping venue and nowadays prefer it more and more according to the researchers, ten percent of the global population now uses internet for shopping. In this research, the author explored the relationship between the security measures implemented by a company, very active in the online shopping domain, and the customer trust and loyalty on the online services provided by this company. Findings of this research are based on survey data analyzed in SPSS. This research supports the existence of a relationship between the security of a company＇s website and customer trust and loyalty on the online services of this company When the perception of security measures improves, customer trust and loyalty increases accordingly展开更多
文摘Advancements in the internet technology triggered a line of developments in the field of marketing. As an alternative to the conventional shopping, online shopping over the internet has gained substantial share of retail market. Customers get used to this new shopping venue and nowadays prefer it more and more according to the researchers, ten percent of the global population now uses internet for shopping. In this research, the author explored the relationship between the security measures implemented by a company, very active in the online shopping domain, and the customer trust and loyalty on the online services provided by this company. Findings of this research are based on survey data analyzed in SPSS. This research supports the existence of a relationship between the security of a company＇s website and customer trust and loyalty on the online services of this company When the perception of security measures improves, customer trust and loyalty increases accordingly
