随着互联网技术的广泛应用和农村基础设施的持续优化,农村电子商务近年来展现出强劲的发展势头。然而,当前农村电商领域仍面临诸多挑战,包括电商意识薄弱、组织架构不健全、资源供给短缺等问题。针对这些问题,本文提出应当强化电商事业...随着互联网技术的广泛应用和农村基础设施的持续优化,农村电子商务近年来展现出强劲的发展势头。然而,当前农村电商领域仍面临诸多挑战,包括电商意识薄弱、组织架构不健全、资源供给短缺等问题。针对这些问题,本文提出应当强化电商事业的发展意识、健全组织架构、扩大电商事业资源供给,以促进电商事业的全面发展,进而实现农村的共同富裕。With the wide application of Internet technology and the continuous optimization of rural infrastructure, rural e-commerce has shown a strong momentum of development in recent years. However, there are still many challenges in the field of rural e-commerce, including weak awareness of e-commerce, imperfect organizational structure, shortage of resources and so on. In view of these problems, this paper proposes that we should strengthen the development awareness of e-commerce, improve the organizational structure, expand the supply of e-commerce resources, so as to promote the all-round development of e-commerce, and then realize the common prosperity of the countryside.展开更多
在国家“乡村振兴”和“互联网+”的背景下,农村电商快速发展,逐步成为促进乡村经济发展的重要动力。本文通过对当前农村电子商务发展现状进行深入调研分析,发现了一系列问题与挑战,如物流配送不畅、网络覆盖不足、农产品品质标准不统...在国家“乡村振兴”和“互联网+”的背景下,农村电商快速发展,逐步成为促进乡村经济发展的重要动力。本文通过对当前农村电子商务发展现状进行深入调研分析,发现了一系列问题与挑战,如物流配送不畅、网络覆盖不足、农产品品质标准不统一等。从农村物流基础设施建设、电商人才培养和农产品标准化品牌化、政策和制度保障等方面,提出了一些切实可行的优化策略。通过实施这些对策,可以进一步推动农村电子商务的健康发展,实现农村经济的多元化蓬勃发展,达到乡村振兴战略的目标。Against the backdrop of national “rural revitalization” and “Internet+”, rapid development is being observed in rural e-commerce, which is gradually becoming an important driving force for rural economic development. Through in-depth research and analysis of the current status of rural e-commerce development, a series of problems and challenges have been identified, such as poor logistics and distribution, insufficient network coverage, and inconsistent quality standards for agricultural products. Practical optimization strategies have been proposed from the aspects of rural logistics infrastructure construction, e-commerce personnel training, standardization and branding of agricultural products, and policy and institutional safeguards. By implementing these countermeasures, the healthy development of rural e-commerce can be further promoted, the diversified and prosperous development of the rural economy can be achieved, and the goal of the rural revitalization strategy can be reached.展开更多
文摘随着互联网技术的广泛应用和农村基础设施的持续优化,农村电子商务近年来展现出强劲的发展势头。然而,当前农村电商领域仍面临诸多挑战,包括电商意识薄弱、组织架构不健全、资源供给短缺等问题。针对这些问题,本文提出应当强化电商事业的发展意识、健全组织架构、扩大电商事业资源供给,以促进电商事业的全面发展,进而实现农村的共同富裕。With the wide application of Internet technology and the continuous optimization of rural infrastructure, rural e-commerce has shown a strong momentum of development in recent years. However, there are still many challenges in the field of rural e-commerce, including weak awareness of e-commerce, imperfect organizational structure, shortage of resources and so on. In view of these problems, this paper proposes that we should strengthen the development awareness of e-commerce, improve the organizational structure, expand the supply of e-commerce resources, so as to promote the all-round development of e-commerce, and then realize the common prosperity of the countryside.
文摘在国家“乡村振兴”和“互联网+”的背景下,农村电商快速发展,逐步成为促进乡村经济发展的重要动力。本文通过对当前农村电子商务发展现状进行深入调研分析,发现了一系列问题与挑战,如物流配送不畅、网络覆盖不足、农产品品质标准不统一等。从农村物流基础设施建设、电商人才培养和农产品标准化品牌化、政策和制度保障等方面,提出了一些切实可行的优化策略。通过实施这些对策,可以进一步推动农村电子商务的健康发展,实现农村经济的多元化蓬勃发展,达到乡村振兴战略的目标。Against the backdrop of national “rural revitalization” and “Internet+”, rapid development is being observed in rural e-commerce, which is gradually becoming an important driving force for rural economic development. Through in-depth research and analysis of the current status of rural e-commerce development, a series of problems and challenges have been identified, such as poor logistics and distribution, insufficient network coverage, and inconsistent quality standards for agricultural products. Practical optimization strategies have been proposed from the aspects of rural logistics infrastructure construction, e-commerce personnel training, standardization and branding of agricultural products, and policy and institutional safeguards. By implementing these countermeasures, the healthy development of rural e-commerce can be further promoted, the diversified and prosperous development of the rural economy can be achieved, and the goal of the rural revitalization strategy can be reached.
