“互联网+”证券行业变革与市场探索

随着移动支付、社交网络以及搜索引擎等为代表的现代互联网技术快速发展,证券业全面迈入互联网与金融融合新时代。互联网金融以成本优势和信息优势将深深影响证券行业的价值实现方式、行业竞争格局,并倒逼传统金融创新改革。在未来也将不断从深层次影响和推动证券行业,并将进一步改变证券业的传统边界与竞争格局。如何准确把握互联网时代证券市场,寻求市场创新转型与突破?未来3~5年互联网证券的战略举措规划应如何进行探索?值得思考。

Methodological Approaches to Study Internet Financial Communication

The aim of this paper is to show how qualitative and quantitative approaches can be complementary to study internet financial communication in a thesis by papers and how grounded theory （GT） can be the link among the different papers of the thesis. The study context of our thesis was the unregulated markets of New York Stock Exchange （NYSE） Euronext Brussels and the problematic rose from this context： What is the voluntary effort of communication when there is no obligation of internet financial communication？ Four papers tried to answer this central question and other following research questions. To answer those research questions, several methodological approaches were used： content analysis of websites and scoring, linear regression, paired sample, and interviews. At the end of our thesis by papers, we discovered that GT was the general methodological travel among the papers： Every article had for vocation to try to answer the questions raised by the previous article.

放开“一人一户”后,证券机构该何去何从?

以4月12日的证券改革即放开一人一户为研究对象,在现有证券制度的基础上,研究放开"一人一户"后对投资者和对证券机构、证券投资基金等特殊机构带来的利好和挑战。放开"一人一户"后将会长期改变现有证券行业的格局,广大投资者及潜在投资者,将会获得实实在在的利好。而券商不可撼动的地位也会受到挑战,券商如何留住老顾客、吸引新顾客成了当前的重点。