求解“企业体验”复合函数——体验经济第二阶段的操作要点(上)

北京开始出现“体验经济”(the experience economy)静悄悄的黎明。 我判断“黎明”,主要根据两个萌芽性的迹象:一是东方广场下出现的雨林餐厅,它是国际先锋派体验经济象征之一的雨林咖啡厅的精神孪生物,带有第一代体验经济B2C风格的明显特征;二是最近作为“整个新联想集团的精神”的“全面的客户体验”纲领的推出,它带有即将在世界出现的第二代体验经济B2B风格的萌芽因素。

Research on La Chapelle＇s ＂seamless＂ full channel sales model

The essence of the whole channel is customer satisfaction, the pursuit of customer experience, this is the ultimate goal. With the side of the mobile phone shopping boom intensified, with high-tech fusion of fashion retailers also join the flay, demonstrating its ability to satisfy the consumers at any time and place, shopping demand, thus officially announced the full channel retail era. La Chapelle is a clothing enterprise sales in Intemet plus the tide of the times, combined with the characteristics of innovation, a new sales model, namely ＂seamless＂ full channel sales model. Through the whole channel： business combination of traditional business model, the whole direct： online and offline synchronization services, new competition： the O2O model provides a three-dimensional three-dimensional services constitute the innovation. This paper mainly introduces La Chapelle＇s full channel mode analysis to get the full channel mode successfully, and implicit in the crisis enterprise development of this mode, at the same time, several companies to address the challenges of decision-making is also introduced, finally is a summary.

A2A Relationships in Service Contexts

This work aims at developing the actor-to-actor （A2A） relationship concept in service contexts enhancing the contribution of the systems theories. The most recent progresses related to the research on the service, as a matter of fact, highlight how the nowadays co-creation processes are key elements in each service context. Both the Service Science （SS） and the Service Dominant （S-D） logic analyse the importance of the role played by the numerousness of actors involved in the service exchange because of the resources held （and released） and the contribution they can offer. System theories, and in particular the Viable System Approach, offer the possibility of an holistic perspective able to re-interpret the same characterizing mechanisms of the value co-creation. In the following parts of the work it will presented a conceptual analysis based on the contribution of the VSA, the SS and the S-D logic, whose scientific proposals will be developed and critically analysed in order to verify the proposition coherence in terms of A2A relationships within the value co-creation process. The relational perspective of the Service Eco-systems shows a view open to network in relation to economic and social actors, where each organization can be considered as an actor because it is actively committed in the value co-creation development, going beyond the difference between the user, the producer, or the exchange facilitator. Therefore, the contribution proposes some progresses compared with the business to business （B2B） approach and literature, through the introduction of the new A2A interaction concept within the service context for the indistinct role that the actors play in the value co-creation process. In this perspective, the contribution introduces the research line focused on the service, giving attention, afterwards, to the service system context, in order to analyse the features of these systems with the specific goal of identifying its peculiarity. The contribution proceed with the presentation of the systems thinking, and in particular the VSA contribution, directed toward the description of the gaps that the authors identify in the present research attempting to offer some orientations for the comprehension and the improvement of the service systems and of their planning and management implications. The contribution finally proposes an integrated interpretation of the several emerging paradigms （VSA, SS and S-D logic） seeking an in-depth-analysis of the A2A relationships in the service contexts.