“使动”双宾语结构说略

所谓“使动”用法,是指名词、形容词和不及物动词活用为“致使性”及物动词的一种文言语法形式,属于词类活用的范畴;而“双宾语”是一个谓语动词同时带有两个宾语的一种句式,属于句型结构的范畴。南开大学教材《古代汉语读本》早已打出了“为动双宾语结构”的旗号,而应用更为普遍的“使动双宾语结构”却一直没有受到足够的重视。

＂Share a Coke＂ campaign by Coca Cola company

This report commissioned to examine how ＂Share a Coke＂ by Coca Cola company is using IMC approaches and how the campaign has been so successful using IMC functions since this campaign released.