期刊文献+
共找到9篇文章
< 1 >
每页显示 20 50 100
语境认知视角下翻译过程中的“信”原则识解
1
作者 高军 《长春师范大学学报》 2015年第5期78-81,共4页
语境是由经验构建的语义推动者。本文通过联系语境的认知性来重新识解翻译过程,发现为了体现"信"的原则,除语符差异外,源语的文化、情景语境实际上映射到了目标语的文化、情景语境。以此为基础,源语的上下文实际上也映射到了... 语境是由经验构建的语义推动者。本文通过联系语境的认知性来重新识解翻译过程,发现为了体现"信"的原则,除语符差异外,源语的文化、情景语境实际上映射到了目标语的文化、情景语境。以此为基础,源语的上下文实际上也映射到了目标语的上下文,具体体现在两种语言间语词的概念完形结构差异以及由语法所制约的语篇总体结构和句式选择差异。 展开更多
关键词 语境 语境的认知性 翻译过程 “信”原则
下载PDF
实践性认知:增强商务翻译“信”的根本途径——基于表征内容理论
2
作者 孙圣勇 《清远职业技术学院学报》 2011年第1期76-79,共4页
"信"(faithfulness)原则在商务英语翻译中具有举足轻重的作用。文章把商务英语翻译中的常见错误分为不懂企业误译,不懂业务误译,不懂语法误译,信息扭曲误译,原文引起误译以及乱译和错译。文章提出了商务英语翻译研究的一种新... "信"(faithfulness)原则在商务英语翻译中具有举足轻重的作用。文章把商务英语翻译中的常见错误分为不懂企业误译,不懂业务误译,不懂语法误译,信息扭曲误译,原文引起误译以及乱译和错译。文章提出了商务英语翻译研究的一种新工具,即运用表征内容理论进行研究。文章揭示出增强商务英语翻译的"信"的根本途径是商务实践性认知,主要包括商务信函、商务广告、商品说明书的特点及翻译要求、商标与商号的翻译方法及翻译要求,尤其是商务术语翻译要求等。 展开更多
关键词 实践性认知 “信”原则 表征内容理论
下载PDF
英文电影剧本翻译原则之我见
3
作者 唐军 《湘潭师范学院学报(社会科学版)》 2006年第5期115-116,共2页
英文电影剧本的翻译既是介绍异域文化的一种简洁直观的手段,又是传播本国本民族文化的一个重要途径。此类翻译应遵循什么样的标准?笔者认为应该着重从语言、文化的差异及观众效应等角度来分析英文电影剧本翻译,强调的“信”的原则在英... 英文电影剧本的翻译既是介绍异域文化的一种简洁直观的手段,又是传播本国本民族文化的一个重要途径。此类翻译应遵循什么样的标准?笔者认为应该着重从语言、文化的差异及观众效应等角度来分析英文电影剧本翻译,强调的“信”的原则在英文电影剧本翻译中的运用。 展开更多
关键词 “信”原则 语言 文化 差异 文化意象
下载PDF
从西方修辞学的语言劝说目的探析广告的功能主义翻译
4
作者 李雪 《教育教学论坛》 2013年第23期150-151,共2页
从严复提出翻译的"信、达、雅"原则之后,人们不断地提出新的翻译原则和理论,但核心仍是译文要忠实于原文,就是"信"。但广告是以宣传产品并劝说消费者购买产品为目标的特殊文体,因此不能一刀切地采用"信"... 从严复提出翻译的"信、达、雅"原则之后,人们不断地提出新的翻译原则和理论,但核心仍是译文要忠实于原文,就是"信"。但广告是以宣传产品并劝说消费者购买产品为目标的特殊文体,因此不能一刀切地采用"信"的原则。本文从西方修辞学的语言劝说目的角度分析、说明广告采取功能主义翻译原则的必要性,原语与译语两种语言文化不同,如采用"信"的翻译原则,则无法达到广告的劝说目的,因此翻译必须侧重其功能,舍弃"信",即忠实的原则。 展开更多
关键词 广告 功能主义翻译 劝说 西方修辞学 “信”原则
下载PDF
Social Values and Ethics for Communicating the Corporate Identity 被引量:1
5
作者 Cecilia Casalegno Chiara Civera Michela Pellicelli 《Chinese Business Review》 2012年第7期656-671,共16页
The on-going changes--as both opportunities and threats--push companies to look for competitive advantages and differentiation from competitors by making the best use of certain strategic levers; they are mainly repre... The on-going changes--as both opportunities and threats--push companies to look for competitive advantages and differentiation from competitors by making the best use of certain strategic levers; they are mainly represented by intangible resources (as harder to imitate) such as trade marks, brands, intellectual properties, ethics, and social values. Values in particular become more relevant if taking into consideration the company as a set of "human beings"; companies must be more integrated with its reference society and need to communicate with both external and internal audience covering different expectations, needs and cultures. In this sense, the traditional communication may be now defined as "integrated communication". Accordingly, ethical principles and corporate social responsibility values are fundamental drivers of this integrated communication policies and are more and more reflected into the company's mission. The aim of the present paper is to analyze--at both a quality and an empirical level--the effectiveness of ethics and corporate social responsibility values as drivers for integrated communication. A sample of Italian listed food and beverage companies has been considered to establish if and how ethical principles and sharing corporate values have been built and implemented during the last years; the expected results are to demonstrate the link between literature and empirical evidence concerning effectiveness of integrated communication and its impact on company's financial results and--in particular--on value creation for shareholders. Eventually, the study results show that there might be huge benefits in using an integrated communication; talking to people in a coherent way and sharing values constantly make firms achieve best results. 展开更多
关键词 integrated communication corporate social responsibility BRAND corporate values
下载PDF
Cost Accounting, Ethical Accountability, and Accounting Principles
6
作者 Hossein Pashang Urban Osterlund Kjell Johansson 《Journal of Modern Accounting and Auditing》 2014年第1期20-31,共12页
This essay explains why cost accounting, ethical accountability, and accounting principles are interrelated concepts. During the past two decades, the relationship between accounting systems and discharge of accountab... This essay explains why cost accounting, ethical accountability, and accounting principles are interrelated concepts. During the past two decades, the relationship between accounting systems and discharge of accountability has increasingly drawn the attention of researchers. However, researchers have shown a marginal interest in the inclusion and examination of the theme of cost accounting, and in particular, no interest has been oriented to explore the potential role of cost accounting in serving presentation of the trustful cost information as regards the discharge of accountability. In this essay, we will reason that the traditional discourse of cost accounting is fundamentally different from the managerial discourse of cost accounting. The traditional cost accounting is built upon the ethical, legal, professional, and principle-based discourses. By exploring the differences between the two cost accounting discourses, this essay will reduce the effect of current skeptical views with which quality of our academic education, relevance of our research, and our understanding of the potential role of cost accounting in serving the provision and presentation of trustful information have been seriously undermined. 展开更多
关键词 accountability deficit principle of invested cost ethical accountability
下载PDF
The Incorporation of Precautionary Principle in the Planning of Global System for Mobile Communications Mast Locations in Built-up Areas: Proposals for Jimeta, Nigeria
7
作者 Mohammed Abubakar Husain Abdurrahman Belel Ismaila 《Journal of Earth Science and Engineering》 2014年第5期284-294,共11页
This paper aimed at incorporating the precautionary principles into the planning and development of GSM (global system for mobile communications) masts within the built-up areas of Jimeta. Using GIS (geographic inf... This paper aimed at incorporating the precautionary principles into the planning and development of GSM (global system for mobile communications) masts within the built-up areas of Jimeta. Using GIS (geographic information system) analysis technique, the zone of precautionary principle was defined to 500 meters radius as the zone within which precautionary measures are exercised. The criteria for siting GSM base station are also equally identified. For instance, the presence of certain elements within the precautionary zone like schools, hospitals, residential density and overlap of RF (radio frequency) occurrences, may disqualify any mast location. Analysis of the land use within precautionary zone has shown various proportions of exposure to RF, whereas, only 3.39% of the masts are suitably located and 94.92% are not and therefore should be relocated. The study recommend measures for addressing physical development within precautionary areas, including land conversion and mast sharing to reduce potential harmful effects of RF emanating from GSM base stations. 展开更多
关键词 Precautionary principle GSM mast locations RF in built-up areas.
下载PDF
Accounting and the "Doctor-Manager Relationship"
8
作者 Ame1ia Cristina Ferreira-da-Silva Jose Manuel T. Pereira Humberto Nuno Rito Ribeiro 《Journal of Modern Accounting and Auditing》 2013年第4期489-496,共8页
The adoption of the "new public management" in the hospital sector brought about greater presence and power to professional managers in hospitals, thus increasing the risk of conflict in the doctor-manager relations... The adoption of the "new public management" in the hospital sector brought about greater presence and power to professional managers in hospitals, thus increasing the risk of conflict in the doctor-manager relationship. Aiming to enrich the discussion on the factors that could be the bases for this conflict and considering the role of accounting, the study presented here corresponds, basically, to what we call "content analysis" of qualitative studies. The results demonstrate that the Portuguese doctors as the sample studied accept, in essence, the principles of enterprise management and recognize the use of accounting information in the scope of their functions as long as they are called to participate as legitimate actors, and authorities respect their desires to preserve a practice which they consider of quality. 展开更多
关键词 doctor-manager relationship hospital management accounting information
下载PDF
Investigating the possibility of a turning point in the dark energy equation of state 被引量:3
9
作者 HU YaZhou LI Miao +1 位作者 LI XiaoDong ZHANG ZhenHui 《Science China(Physics,Mechanics & Astronomy)》 SCIE EI CAS 2014年第8期1607-1612,共6页
We investigate a second order parabolic parametrization, w(a) = wt + wa(at - a)2, which is a direct characterization of a possible turning in w. The cosmological consequence of this parametrization is explored by... We investigate a second order parabolic parametrization, w(a) = wt + wa(at - a)2, which is a direct characterization of a possible turning in w. The cosmological consequence of this parametrization is explored by using the observational data of the SNLS3 type Ia supernovae sample, the CMB measurements from WMAP9 and Planck, the Hubble parameter measurement from HST, and the baryon acoustic oscillation (BAO) measurements from 6dFGS, BOSS DRI 1 and improved WiggleZ. We found the existence of a turning point in w at a - 0.7 is favored at 10- CL. In the epoch 0.55 〈 a 〈 0.9, w 〈 -1 is favored at 10- CL, and this significance increases near a - 0.8, reaching a 20- CL. The parabolic parametrization achieve equivalent performance to the ACDM and Chevallier-Polarski-Linder (CPL) models when the Akaike information criterion was used to assess them. Our analysis shows the value of considering high order parametrizations when studying the cosmological constraints on w. 展开更多
关键词 dark energy COSMOLOGY observational cosmology
原文传递
上一页 1 下一页 到第
使用帮助 返回顶部