欧盟天际的旅游待飞

这是一片充满了诱惑的欧洲大地，这是一腔盼望已久的热切期待。2003年中国旅游新闻带给中国游客的最大礼包，就是草签之下、即将施行的欧盟国家对中国的整体旅游开放。

随团旅游火烛小心

春意盎然的五月，旅游市场再起“蓬头”肯定是板上钉钉的事。旅游市场的日益火爆，最“笑不动”的恐怕就是大大小小的旅行社了。生意如此好做，也令其中的一些旅行社动足脑筋，拉一团是一团，赚一票得一票。虽然近年通过三令五申，集中整治，市场清爽了不少，但如果不多长一个心眼，受苦的肯定还是不明不白的旅游者。

F1赛事引燃主题旅游新热点

对于有过出国旅游经验的游客来说，东南亚的旅游似乎已经没有多少新意了，然而春秋国际旅行社刚刚推出的3月赴马来西亚雪邦体验F1赛事的首个旅游团，又点燃了很多旅游者的热情．同时也将体育与旅游这两项同样追求精神与体能的健康与完美的运动结合在了一起。对于其他旅行社来说，这也是一个有待开发的课题，如何丰富旅游的内涵，并且发展具有相应文化品位的高端旅游市场，都值得探索。

Study on Chinese National Image Shaping Under The Background of Rapid Growth of Outbound Tourism of Citizens

The national image is multi-dimensional, outbound tourism is one of the most intuitive ways. The outbound tourism behavior of Individual citizen is not only considered as the outward manifestation of individual civil quality, but also considered as the emblem the quality of all citizens of whole country, affects the national image, related to the country＇s national influence and credibility. The outbound tourism of Chinese citizens brought about the rapid growth of the enormous economic benefits and influence, which makes the outbound tourism behavior of Chinese citizens gotten more concern. The uncivilized outbound tourism behavior of Chinese citizens are frequent, which brings extremely strong damage, and which serious impact on the healthy image about the Ancient civilization and the country of ceremonies of China, and which greatly restricts the spread of a good national image of China. Based on the analysis about the characteristics of rapid growth outbound tourism of Chinese citizens, this paper discusses the approaches of current Chinese national image shaping, put forward that China must strengthen citizen education, and improve relevant laws and regulations, and strengthen supervision, only then might Chinese citizens outbound tourism uncivilized behavior be prevented from the root.

Boost Cruise Development by Improving the Personnel Training Level

With the frequent international communication, cruise tourism is no longer a strange way of entertainment for visitors in our country. Especially in recent years, Chinese outbound tourism continues to increase. Last year, the number has reached nearly one hundred million. The cruise tourism as an important way of outbound tourism has also been favored by a number of people of all ages. At the same time, in our country Shanghai, Tianjin, Xiamen and Sanya had built facilities and relatively complete cruise home port, which receive visitors from all over the world and large international passenger liner. However, because Chinese cruise industry started relatively late, talent cultivation is relatively backward, which results in cruise talent gap. This paper is based on the current situation of the development of the cruise industry in our country, comprehensively and objectively analysis the demand of talents on the cruise, and aims to put forward some suggestions for the training of the cruise personnel in our country.

The Moderating Effect of the Ski Resort Environment on the Skier’s Travel Radius under the Restriction of Skill Consumption

Starting from the skill characteristics of ski tourism,this paper discusses the impact of consumer skill on travel decisions,and the moderating effect of the ski resort’s comprehensive leisure environment(including the ski resort sports environment and the regional cultural tourism environment),in order to both understand their impacts on the travel distance characteristics of skiers and attempt to provide necessary research support for the development of China’s ski industry and the construction of destinations.Based on the data from multi-period visitor surveys,this paper constructs the consumption skill-travel radius decision-making influence model under the moderating effect of the ski resort comprehensive leisure environment.The results show three main characteristics.(1)The travel radius obviously differs among skiers with different skill levels.The skill level of skiers has a significant positive effect on the larger travel radius,and a significant negative effect on the smaller travel radius.That is,skiers with a higher skill level are more inclined to undertake long-distance skiing travel,while skiers with a lower skill level are more inclined to undertake short-distance skiing travel.(2)The comprehensive leisure environment has a significant moderating effect on the skiers’travel radius,with a significant positive impact on enlarging the travel radius,while the influences on high-skill and low-skill skiers are significantly higher than on middle-skill skiers.(3)In the comprehensive leisure environment,there are differences in the moderating effect of the ski resort sports environment and the regional cultural tourism environment on the skiers travel radius,and the positive moderating effect of the ski resort sports environment on the high-skill skiers’travel radius is more obvious.While the regional cultural tourism environment has a more obvious positive moderating effect on the travel radius of non-skiers and junior skiers,it is more conducive to promoting domestic travel.In general,the skier skill level in China was generally lower,and the ski resort comprehensive leisure environment optimization is conducive to overcoming the limitation of the travel radius caused by the disadvantageous skill level of consumers.However,to promote the development of China’s ski industry in the long run,it is necessary to focus on improving the consumer’s ski skill level,but prevent the risk of losing high-skill consumers overseas.In the course of improving the level of domestic ski sports facilities,we should also focus on the domestic leisure cultural tourism environment to better enhance the attractiveness of domestic ski destinations.