吴英文化:“台湾公”信俗与两岸的人文互动

“台湾公”信俗是海峡两岸共同的民间文化遗产。作为闽南文化中信俗文化的一分子,吴英文化与“台湾公”信俗有着民俗内生性、传承绵延性与两岸同源性特质。闽南民间信俗中“神的人格化”“人的神格化”的传统特质,是“台湾公”信俗形成与传播重要的人文基础。随着吴英文化遗迹及文物的保护、挖掘和学术研讨、文创赋能的推展,其文化影响力在海峡两岸不断提升。日益紧密推进的吴英文化两岸互动实践与“台湾公”信俗的两岸交流,展现出两岸“一家亲”的“五缘”情结,并日益凸显两岸民俗文化互动发展与融合创新所昭示的文化力潜质与价值呈现。

Prediction of the Hualian Earthquakes in Taiwan and an Extended Discussion on the Method of Commensurability

The method of commensurability was used by the authors to predict the great earthquake of magnitude 7.5 that occurred on March 31,2002 in Taiwan 70km away from Hualian. Analyzing the earthquakes of magnitude≥7.0 which occurred in the Hualian area of Taiwan within the 20th century, the authors discovered that the occurrences of the earthquakes are commensurable. The earthquakes of magnitude 7.6 which occurred in Hualian of Taiwan, on September 20th, 1999 and of magnitude 7.5 which occurred 70 km away from Hualian, on March 31th, 2002 appeared at the commensurable point of K=2 and the period times the golden section, respectively. An extended discussion is carried out on the method of commensurability and its implied physical significance, especially on the contribution of the commensurable periodic extension made by Prof. Weng Wenbo.

Stock Market Reaction to ECFA Announcement in Taiwan Chemicals Listed Stock

Taiwan and China's Mainland signed the Economic Cooperation Framework Agreement （ECFA） on 29th June, 2010. The ECFA is a landmark bilateral trade agreement that can make Taiwan a new gateway to China's Mainland. However, the Taiwan Residents petrochemical industry would be very disappointed with the early harvest list as it excluded some critical export items. The purpose of this paper is to amend the understanding of the possible impact on petrochemical market after ECFA is enacted. The authors examine the cumulative daily response of stock prices to five announcements about the ECFA and evaluate the existence of the abnormal return. The authors use daily data from January 2010 to February 2011 to employ an event study approach. The empirical results suggest that the three ECFA announcement dates, as well as the signing date, show significantly negative abnormal return due to the prior positive cumulative response of Taiwan chemicals listed stock prices. This paper can provide the petrochemical industry manufacturer, owners, and investors with further insights into how chemicals stock returns react to a big event like ECFA.

Using SEM to Verify the Impacts of Accumulated Intellectual Capital on Organizational Performance of Taiwan Listed Biotechnology Companies With the Moderator of Brand Equity

The main purpose of this study is to verify the influence of accumulated Intellectual Capital （IC） on the organizational performance of biotechnology companies listed on the Taiwan Stock Exchange, with brand equity being the moderating variable. Financial and marketing section chiefs or employees of higher levels at Taiwan listed biotechnology companies were interviewed, with the companies＇ ROE （return on equity） data obtained from the Taiwan Economic Journal （TEJ） database. While convenience sampling was used to yield knowledge from the population, the linear Structural Equation Modeling （SEM） was adopted to verify the goodness-of-fit effects among the overall model, structural model, and measurement model. Findings from this study show that, at Taiwan listed biotechnology companies, IC accumulation and increased brand equity have significantly interactive influences on organizational performance.

The effect of earnings forecast precision on firm value and insider trading under voluntary disclosure in Taiwan

Taiwan changed its earnings forecast policy from mandatory to voluntary disclosure in 2005. In this study, the inferences of voluntary earnings forecast are examined based on forecasts issued by listed firms. This study suspects that insiders have a temptation to strategically manipulate financial forecast information to influence markets and thus receive extra rents. Under the new earnings forecast disclosure policy, the number of disclosing firm decreases but the precision of earnings forecast increases. The empirical result from dynamic panel data evidences the forecast error of voluntary disclosure may negatively impact firm values. Furthermore, there is a positive relationship between insiders＇ trading profit and manipulation of earnings forecasts. As volatility in insider manipulation increases, it is difficult for the investors to predict the real intention of insiders, and insiders may achieve greater benefits from trading. This study also observes that many listed companies hold investor conferences to provide earnings guidance in Taiwan. The reason may be that investor conference is more flexible and has less forecast error cost than the formal financial forecast. This study provides important insights into earnings forecast policy in emerging markets. The competent authority should improve corporate governance and develop monitoring functions to abate forecast manipulation.

The Impact of Water Pollution Announcement on Stock Returns in Taiwan Textile Industry

The soccer teams of the World Cup wear the jerseys manufactured by Taiwan Residents textile companies which are the contractors of such brand corporations as Nike and Adidas. Because Taiwan Residents textile companies suffer water pollution events, this study verifies the market reactions to the two announcements of water pollution events from 2014 to 2015. The two events are as follows： first, Greenpeace International enabled 38 scientists to announce the ban on fluoride in Madrid; second, Greenpeace International has detected fluoride residues from the water in remote mountainous areas of Europe and concluded that Taiwan Residents jerseys composed of fluoride pollute the rivers or snows. The findings of the research indicate that the announcement of the ban on fluoride induces negative abnormal returns because fluoride is the main materials for Taiwan Residents jerseys. Most importantly, the announcement of the water pollution in Europe from Taiwan Residents manufactured jerseys induces negative abnormal returns. Both of the two events enable the stock investors scared about the decrease of future profit and market share for Taiwan Residents textile corporations. Consequently, investors sell the stocks of these corporations, inducing the negative abnormal returns during the announcement of water pollution of Taiwan Residents jerseys. Water polluted issues are critical of firm values.

A Study of Medical Insurance With Big Data in Taiwan

The structures of numerous industries, including the insurance industry, have been altered by the ongoing development of associated technologies. As the insurance industry undergoes this period of technology transformation, it is important to recognize the key role that big data play in the industry. Most critically, the industry could not function without the utilization of big data, which explains to a large extent why every insurance company maintains its own numeric database. Relatedly, Taiwan＇s Bureau of National Health Insurance recently established the Information Integration Application Service Center, to which qualified companies and institutions can submit applications for permission to analyze the bureau＇s collected disease data according to stipulated regulations. In effect, access to the center＇s data provides insurance companies with a further means of improving their operational effectiveness through the analysis of big data, with targets for potential improvements including the various strategies utilized to react to changes in the environment, such as those involved in marketing, administrative management, and product pricing and services. The foundation of the present study consisted of a literature review and survey, with the key objective being to determine and discuss the effects of big data analysis on the medical insurance industry, including the changes that the utilization of big data results in for the customers of medical insurance companies. With the issues discussed above in mind, the survey was designed to determine whether medical insurance consumers know about and understand the effects of big data. The survey data indicated the following key findings： （1） The two concepts exhibit clear differences in terms of population statistic wxiables; （2） The two concepts exhibit clear differences in terms of insurance purchasing variables; and （3） The two concepts exhibit clear differences in terms of the level of understanding regarding big data.

Multicultural Citizenship Education： A Study on Experiences and Opinions of Taiwan＇s Indigenous Elementary School Teachers

The author reports findings of multicultural citizenship education from a two-year in-depth study of indigenous principals and teachers in local elementary schools. Data were gathered and analyzed using a conceptual framework that consisted of a multicultural citizenship based on the liberal theoretical perspective. The results indicate that indigenous educators face dilemmas in being cultural elites while considered national education policy implementer. Findings illustrate that indigenous elementary school educators are expected to possess differentiated-group privileges in teaching practices; however, they are confronted with both internal restrictions and external protections during establishing of ethnic cultural identity while playing their roles in the national educational apparatus. The paper also gives conclusions and suggestions for future researches.