融媒体时代综艺节目的“台网融合”研究

随着5G社会的到来以及互联网的高速发展,媒介生态发生了急剧变化,媒介融合已成为不可逆转的大趋势。具体到综艺节目方面,"台网融合"的新样态成为综艺节目"出圈"变革的重要打法之一。台网关系多样态、营销方式深融度,制作方式一体化成为"台网融合"制作综艺的新特点。台网联动在综艺节目领域不断深入背后有优势互补、风险共享、优质内容缺失三大因素支撑。由此得出好内容才是长视频平台成为赢家的必要前提,传统电视与视频网站之间最终的关系会从彼此竞争走向合作互赢,共同制作出高质量综艺节目。

Radio ＂Echo of Moscow＂ （Ekho Moskvy） as a Multimedia Project

The paper deals the popular news-talk radio station ＂Echo of Moscow＂ which is one of the most interesting and successful one in Moscow FM range. It provides thorough analysis of different previous and nowadays programs and web projects in comparison with main multimedia sphere trends. A particular attention is paid to ＂Echo of Moscow＂ web page as multimedia portal strongly packed with different functions such as its integration with social nets.