Through the introduction of Chinese brand management, this paper discussed the importance of brand management in enterprise development, and analyzed the status of corporate brand management, and proposed measures to ...Through the introduction of Chinese brand management, this paper discussed the importance of brand management in enterprise development, and analyzed the status of corporate brand management, and proposed measures to strengthen corporate brand management.展开更多
On the analysis of Biel model and fruits from other scholars, conbining fast fashion clothing brands＇ characteristics and advantages/functions of ingredient co-branding, we built evaluation index system of ingredient...On the analysis of Biel model and fruits from other scholars, conbining fast fashion clothing brands＇ characteristics and advantages/functions of ingredient co-branding, we built evaluation index system of ingredient co-branding image from three aspects： product image, corporate image and marketing hype image. It will have important effects between ingredient enterprises and terminal companys when they implement co-branding strategy.展开更多
Clothing advertisement is an extremely important means of spreading clothing brands rapidly, therefore, many garment enterprises attach great importance to this kind of marketing mode-clothing advertisement. Domestic ...Clothing advertisement is an extremely important means of spreading clothing brands rapidly, therefore, many garment enterprises attach great importance to this kind of marketing mode-clothing advertisement. Domestic clothing advertisement is growing rapidly, but there are also some problems arising from it. This paper aims to analyze the current situation of domestic clothing advertisement, make some predictions of the development of clothing advertisement industry, and put forward some opinions and suggestions on how to keep up with the international pace in this field..展开更多
This paper suggests that a new approach should be taken for the development of China＇s service sector. Priorities for this include： appropriate objectives for service sector development, enhanced functionality, inte...This paper suggests that a new approach should be taken for the development of China＇s service sector. Priorities for this include： appropriate objectives for service sector development, enhanced functionality, integrated development between manufacturing and services, improved regional layout of the service sector, and the emergence of reputable brands and leading enterprises. Well-designed and effective industrial policies, as well as calls for major breakthroughs in institutional mechanisms, must support the development of the service sector. Additionally, excessive burdens and difficult financing channels need to be addressed. More attention should be paid to the construction of the credit system, service standardization, and service statistical accounting as element tasks.展开更多
Innovation is one of the main drivers of economic development. In the knowledge economy era, the quickness of technological developments and globalization has changed the structure of business world. Consequently, thi...Innovation is one of the main drivers of economic development. In the knowledge economy era, the quickness of technological developments and globalization has changed the structure of business world. Consequently, this situation creates opportunities and also threats for companies. Companies should attach importance to innovation in order to maintain sustainable growth and gain competitive advantage. According to Barsky and Marchat （2000） in the new economy the value of a company is not found with its tangible assets, revenues, financial ratios or market share, but with its intellectual capital, organizational culture, customer loyalty and brand equity. According to resource-based view of the company; the resources are fundamental factors of competitiveness and performance. These resources are regarded as strategic assets, which include tangible and intangible assets. Intellectual capital which is becoming one of the important commercial assets of the 21 st century is a way of describing a company＇s intangible assets that are vital for company success. Intellectual capital consists of human capital, relational capital and structural capital. Intellectual capital which is a core strategical resource of a company is playing a crucial role in a company＇s innovation performance. This study attempts to analyze the interrelationships between intellectual capital and innovation in the context of resource-based view of the company. This study also focuses in particular on the effects of human capital, relational capital and structural capital which are the components of intellectual capital, on innovation by integrating the relevant theoretical and empirical evidence.展开更多
This paper first analyzes the main potential risks in brand cultivation and formation of logistics enterprise. After that, based on field interview and questionnaire survey conducted in logistics enterprises of Guangx...This paper first analyzes the main potential risks in brand cultivation and formation of logistics enterprise. After that, based on field interview and questionnaire survey conducted in logistics enterprises of Guangxi and Hunan provinces, the author applies the risk matrix and Borda order method to appraise the risks in brand cultivation and formation of logistics industry and how to prevent these risks.展开更多
文摘Through the introduction of Chinese brand management, this paper discussed the importance of brand management in enterprise development, and analyzed the status of corporate brand management, and proposed measures to strengthen corporate brand management.
文摘On the analysis of Biel model and fruits from other scholars, conbining fast fashion clothing brands＇ characteristics and advantages/functions of ingredient co-branding, we built evaluation index system of ingredient co-branding image from three aspects： product image, corporate image and marketing hype image. It will have important effects between ingredient enterprises and terminal companys when they implement co-branding strategy.
文摘Clothing advertisement is an extremely important means of spreading clothing brands rapidly, therefore, many garment enterprises attach great importance to this kind of marketing mode-clothing advertisement. Domestic clothing advertisement is growing rapidly, but there are also some problems arising from it. This paper aims to analyze the current situation of domestic clothing advertisement, make some predictions of the development of clothing advertisement industry, and put forward some opinions and suggestions on how to keep up with the international pace in this field..
文摘This paper suggests that a new approach should be taken for the development of China＇s service sector. Priorities for this include： appropriate objectives for service sector development, enhanced functionality, integrated development between manufacturing and services, improved regional layout of the service sector, and the emergence of reputable brands and leading enterprises. Well-designed and effective industrial policies, as well as calls for major breakthroughs in institutional mechanisms, must support the development of the service sector. Additionally, excessive burdens and difficult financing channels need to be addressed. More attention should be paid to the construction of the credit system, service standardization, and service statistical accounting as element tasks.
文摘Innovation is one of the main drivers of economic development. In the knowledge economy era, the quickness of technological developments and globalization has changed the structure of business world. Consequently, this situation creates opportunities and also threats for companies. Companies should attach importance to innovation in order to maintain sustainable growth and gain competitive advantage. According to Barsky and Marchat （2000） in the new economy the value of a company is not found with its tangible assets, revenues, financial ratios or market share, but with its intellectual capital, organizational culture, customer loyalty and brand equity. According to resource-based view of the company; the resources are fundamental factors of competitiveness and performance. These resources are regarded as strategic assets, which include tangible and intangible assets. Intellectual capital which is becoming one of the important commercial assets of the 21 st century is a way of describing a company＇s intangible assets that are vital for company success. Intellectual capital consists of human capital, relational capital and structural capital. Intellectual capital which is a core strategical resource of a company is playing a crucial role in a company＇s innovation performance. This study attempts to analyze the interrelationships between intellectual capital and innovation in the context of resource-based view of the company. This study also focuses in particular on the effects of human capital, relational capital and structural capital which are the components of intellectual capital, on innovation by integrating the relevant theoretical and empirical evidence.
文摘This paper first analyzes the main potential risks in brand cultivation and formation of logistics enterprise. After that, based on field interview and questionnaire survey conducted in logistics enterprises of Guangxi and Hunan provinces, the author applies the risk matrix and Borda order method to appraise the risks in brand cultivation and formation of logistics industry and how to prevent these risks.
