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“危机公关”不是“品牌公关”
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作者 杨海军 《现代广告》 2005年第9期86-87,共2页
一、品牌的危机公关不是品牌公关 观点:品牌危机公关不是品牌公关,品牌公关是积极主动的树立和维护品牌,品牌的危机公关则是消极被动地应对危机,二者关注的主体大相径庭。
关键词 “危机公关” “品牌公关” 企业发展 消费需求 公共关系 媒介环境
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Tianlun International Hotels’ New PR Director
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《Beijing Review》 2015年第32期28-28,共1页
Lately,Tianlun International Hotels announced the appointment of Claudia Jiang as PR Director.Jiang will take charge of branding promotion and public relations,as well as brand management of Tianlun International Hote... Lately,Tianlun International Hotels announced the appointment of Claudia Jiang as PR Director.Jiang will take charge of branding promotion and public relations,as well as brand management of Tianlun International Hotels.Jiang graduated from the Beijing International Studies University and worked in HK CTS Hotels Co.Ltd.,responsible for brand standard establishment,public relations,new media applications,events,exhibitions,advertisements and promotions. 展开更多
关键词 Director worked promotion incorporated nationwide hotel strategic primarily
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