“商标化”妨碍真正多样化的艺术表达

艺术作品的“商标化”有其视觉环境演变的本质根源。现在的视觉环境已然是一个图像或影像的世界，在新的视觉环境下，艺术家挪用和拼贴现成的图像是非常普遍的一种趋向。

“商标化”:一种被扭曲的文化行为

中国当代艺坛的“商标化”现象，一是表现为“画派”的打造，这通常是群体行为乃至政府行为；二是表现为急于诉诸作品的表面化图式，这主要体现为个体行为。

“艺术简历”中的浮夸泡沫——可鄙的艺坛“商标化”应该唾弃

艺坛“商标化”的确乱花迷眼，还有一种可鄙的现象应该唾弃，就是“艺术简历”中的浮夸泡沫。

小议美术界的“商标化”现象

一种社会现象的存在必然有其社会学上的根源。对于近年来美术界“商标化”现象的盛行，每一个人都有对其认同，担忧或者抨击的自由，而笔者感兴趣的则是造成这种现象的背后驱动力。

Principles of Translating Brand Names and Cultural Taboos in Translating Brand Names

Translation of brand names is a form of intercultural communication. Whether we translate the Chinese brand names into the English ones or translate the English brand names into the Chinese ones, language laws, cultural psychology, aesthetic interest and some other factors will be involved. According to the principle of equivalence theory, the translated brand names should achieve a perfect linguistic unity among sound, form and meaning. Based on the translation principles, the translators should also pay attention to some forbidden zones.

Evaluation of rope shovel operators in surface coal mining using a Multi-Attribute Decision-Making model

Rope shovels are used to dig and load materials in surface mines. One of the main factors that influence the production rate and energy consumption of rope shovels is the performance of the operator. This paper presents a method for evaluating rope shovel operators using the Multi-Attribute Decision-Making （MADM） model. Data used in this research were collected from an operating surface coal mine in the southern United States. The MADM model consists of attributes, their weights of importance, and alter- natives. Shovel operators are considered the alternatives, The energy consumption model was developed with multiple regression analysis, and its variables were included in the MADM model as attributes. Preferences with respect to min/max of the defined attributes were obtained with multi-objective opti- mization. Multi-objective optimization was conducted with the overall goal of minimizing energy con- sumption and maximizing production rate. Weights of importance of the attributes were determined by the Analytical Hierarchy Process （AHP）, The overall evaluation of operators was performed by one of the MADM models, i.e., PROMETHEE If. The research results presented here may be used by mining professionals to held evaluate the performance of rode shovel operators in surface mining.

Methodology of Fashion Merchandising by Modularization Operation Management

Based on the requirements of applying information technology to reform the traditional fashion industry,the method of fashion merchandising management in some medium-sized enterprises is discussed. By analyzing the actual domestic fashion industry environment, ideal model that could quickly respond to the market's changes is proposed which includes naming brand, target-market position, circumstances analysis and popularity anticipation, brand concept and style setting, fashion design, fashion category component, and sale strategy.

On-line Measurement for Ohmic Resistance in Direct Methanol Fuel Cell by Current Interruption Method

Electrochemical impedance spectroscopy (EIS) is widely used in fuel cell impedance analysis. However, for ohmic resistance (R Ω), EIS has some disadvantages such as long test period and complex data analysis with equivalent circuits. Therefore, the current interruption method is explored to measure the value of RΩ in direct methanol fuel cells (DMFC) at different temperatures and current densities. It is found that RΩ decreases as temperature increase, and decreases initially and then increases as current density increases. These results are consistent with those measured by the EIS technique. In most cases, the ohmic resistances with current interruption (R iR ) are larger than those with EIS (R EIS ), but the difference is small, in the range from –0.848% to 5.337%. The errors of R iR at high current densities are less than those of R EIS . Our results show that the R iR data are reliable and easy to obtain in the measurement of ohmic resistance in DMFC.

A Brief Introduction to Standardization Education at the School of Business Administration, Zhongnan University of Economics and Law

This article briefly introduces the history, current situation and characteristics of standardization management education in the School of Business and Administration （SBA）, Zhongnan University of Economics and Law （ZUEL）. ZUEL＇s different levels of standardization education are discussed in detail, including undergraduate students, graduate students, and continuing education training for working professionals. Also ZUEL＇s teaching style, research foundation, and relative experiences in standardization education are introduced. ZUEL＇s capacity and characteristics are comprehensively shown and expected further developments in standardization education at ZUEL are provided.

Active Error Compensating Welding Fixture System for Auto Body

The welding fixtures are the most important devices for an auto body welding assembly line. The current special fixtures used by many automotive manufactures are only fit for one or several specific welding processes, and the dimensional problem in the circle due to several variation sources accumulation has no adjustment. The active error compensating welding fixture system for auto body is designed and manufactured. The detecting model, coordinate transformation model, and adjusting model based on auto body coordinate system are presented. The dowel pin modular design is adopted in the structure of the fixture to suit different workpieces with some similar characteristics. The online detection and adaptive control system using eddy current sensors and adaptive adjusting devices is analyzed. Three kinds of the left rear wheel covers SGM60 are selected to test workpieces of the developed system, and the active error compensating experiments are performed in the lab for many times. Test results show the validity of mechanism reconfigurations, on-line detections and error compensations of the developed welding fixture.