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商务英语本科专业培养方案修订调研——以集美大学外国语学院为例 被引量:3
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作者 陈曦 《集美大学学报(教育科学版)》 2016年第6期82-88,共7页
"高等学校商务英语专业本科教学质量国家标准"对指导全国高校的商务英语本科专业制定培养方案具有重要意义和参考价值。为了符合"商英国标"对人才培养目标的要求,集美大学外国语学院在Dudley-Evans和St.John需求分... "高等学校商务英语专业本科教学质量国家标准"对指导全国高校的商务英语本科专业制定培养方案具有重要意义和参考价值。为了符合"商英国标"对人才培养目标的要求,集美大学外国语学院在Dudley-Evans和St.John需求分析模型的指导下,设计了针对高年级学生的调查问卷。需求分析模型以学生的需求为中心,分析了学习者现有的语言能力和知识水平与社会和他们自身所期望达到的程度之间的差距,是修订培养方案的理想指导。调查结果发现,该专业在各课程模块比例分配、实践环节、教师水平、授课方式和专业特色等方面存在不足,有必要根据该专业的具体情况对本科培养方案进行修订和完善。 展开更多
关键词 “商英国标” 培养方案 需求分析模型 问卷调研
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Differences between Chinese and Western Culture in Business English Teaching 被引量:1
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作者 Bin Zhang 《International Journal of Technology Management》 2014年第6期91-93,共3页
In the 21st century, with gradually accelerating process of globalization, international exchanges are increasingly frequent. We should understand that within the range of the same cultural context, people have little... In the 21st century, with gradually accelerating process of globalization, international exchanges are increasingly frequent. We should understand that within the range of the same cultural context, people have little difficulties in communicating with others; however, if we use the same way to treat the one who is under other cultural backgrounds, they tend to have misunderstanding or confliction, affecting the interaction and communication and causing undue loss. Business English translation is communication process and tools held between people speaking different languages to conduct commercial communication. Culture is a factor in translation that cannot be ignored, different nations have different historical backgrounds, manners, customs, cultural traditions, therefore, business English translation must understand the cultural differences between China and the West, and tried to make these differences disappear in the interpretation process and find the exact words in the target language, so exotic cultural can represented in the target language. 展开更多
关键词 Westem Culture Business English Teaching.
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