Chinese traditional culture is a valuable asset, and we must continue to inherit and carry forward the fine traditional culture of the Chinese nation. This paper discusses the impact of packaging design in aspects of ...Chinese traditional culture is a valuable asset, and we must continue to inherit and carry forward the fine traditional culture of the Chinese nation. This paper discusses the impact of packaging design in aspects of colors, graphics, materials, one by one. Color is the most direct visual language, giving a deep impression. The use of traditional patterns can reflect the national spirit and national culture. People can also generate intimacy, affecting the consumer＇ s desire to purchase. The national characteristic of the goods has a strong aesthetic characteristic, can reflect national pride. Traditional culture input a lot of fresh blood into China＇ s packaging design, with the combination of modem packaging. China＇ s Marriage is formed in a long historical and cultural heritage of the Chinese nation; its source can be traced back several hundred thousand years ago. But the wedding industry rises in recent decades, with the rapid social development of new era, commercial activities have become increasingly frequent, wedding gift packaging design requirements have been increased from the basic material needs to spiritual needs. I think if the wedding gift wrapping design wants to be competitive on the market; it needs to create a new personal design philosophy.展开更多
This article deals with the presenting of diplomatic gifts around the 7th Century from the Roman Empire in the East （i.e. the Byzantine Empire）, and among these a kind of medication supposedly capable of curing all ...This article deals with the presenting of diplomatic gifts around the 7th Century from the Roman Empire in the East （i.e. the Byzantine Empire）, and among these a kind of medication supposedly capable of curing all sorts of illnesses, theriac. The links between these uses and Taoist expectations regarding ever-lasting life are discussed herein in the context of that diplomatic mission. It explores the different understandings of what theriac meant in the Byzantine and in the Tang courts. This sheds light on the kind of different misunderstandings, sometimes of an ironical nature, which may happen in intercultural contacts of political-diplomatic nature.展开更多
文摘Chinese traditional culture is a valuable asset, and we must continue to inherit and carry forward the fine traditional culture of the Chinese nation. This paper discusses the impact of packaging design in aspects of colors, graphics, materials, one by one. Color is the most direct visual language, giving a deep impression. The use of traditional patterns can reflect the national spirit and national culture. People can also generate intimacy, affecting the consumer＇ s desire to purchase. The national characteristic of the goods has a strong aesthetic characteristic, can reflect national pride. Traditional culture input a lot of fresh blood into China＇ s packaging design, with the combination of modem packaging. China＇ s Marriage is formed in a long historical and cultural heritage of the Chinese nation; its source can be traced back several hundred thousand years ago. But the wedding industry rises in recent decades, with the rapid social development of new era, commercial activities have become increasingly frequent, wedding gift packaging design requirements have been increased from the basic material needs to spiritual needs. I think if the wedding gift wrapping design wants to be competitive on the market; it needs to create a new personal design philosophy.
文摘This article deals with the presenting of diplomatic gifts around the 7th Century from the Roman Empire in the East （i.e. the Byzantine Empire）, and among these a kind of medication supposedly capable of curing all sorts of illnesses, theriac. The links between these uses and Taoist expectations regarding ever-lasting life are discussed herein in the context of that diplomatic mission. It explores the different understandings of what theriac meant in the Byzantine and in the Tang courts. This sheds light on the kind of different misunderstandings, sometimes of an ironical nature, which may happen in intercultural contacts of political-diplomatic nature.
