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“国美现象”断想——资本对传媒行销渠道的冲击
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作者 任讯波 李亚利 《湖南大众传媒职业技术学院学报》 2002年第3期65-67,共3页
传媒业的开放竞争,不仅是加入世贸组织的要求,同时也是完善市场经济体系的必然要求,更是传媒自身发展壮大的需要,是电信业传媒业融合的必然结果。本文从商业资本不断加强对产业资本控制的现象入手,阐述产业链的下游对上游的重要性,以及... 传媒业的开放竞争,不仅是加入世贸组织的要求,同时也是完善市场经济体系的必然要求,更是传媒自身发展壮大的需要,是电信业传媒业融合的必然结果。本文从商业资本不断加强对产业资本控制的现象入手,阐述产业链的下游对上游的重要性,以及这一趋势在中国入世背景下对传媒业带来的影响以及应对策略。 展开更多
关键词 “国美现象” 资本 传媒 行销渠道 中国 传媒业
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Euphemism in Modem American English
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作者 ZHOU Li-na 《Sino-US English Teaching》 2015年第4期265-270,共6页
Euphemism, as the linguistic and cultural phenomenon, is a lubricant in linguistic communication used in different aspects of social lives. With the rapid development of science and progress of human civilization, eup... Euphemism, as the linguistic and cultural phenomenon, is a lubricant in linguistic communication used in different aspects of social lives. With the rapid development of science and progress of human civilization, euphemism, as one of the most important components in English language, has the tendency of multiplying. This paper, based on the development of euphemism in modem American English, sums up the basic features of euphemism in modem American English and analyzes its formation and application in modem American society and culture with the objective of improving learners' communication ability in the context of cross cultural communication. 展开更多
关键词 EUPHEMISM modem American English FORMATION FEATURES APPLICATION
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