孙悟空对妖精习称“外公”说之辨误与新解

《西游记》写孙悟空与妖精斗口,多自称是妖精的"外公"。对此,苏兴著文认为,这是作者吴承恩青年时期对"外公"一词有"深刻的感念"而在创作中"转赠给孙悟空"。这在立论与论证上都有根本性失误,具体分析,也不合情理,与作品描写实际不符。貌似"知人论世",实乃深求而失诸伪。考其真正原因,除比较书中常用其他骂詈语为花样翻新之外,还由于"爷爷"代表居于人生前台的"父党"一系的长辈,"外公"则是代表居于其人生后台的"母党"一系的长辈。前者显而易见,后者却关乎其人生的"备细",需要"寻根问蒂"才知。因此,"外公"对于外甥(女)的威权就带有了一定的神秘性。一旦用为高人压人的手段,便有出其不意的震慑效果和谐谑之趣。

On the Problems and Strategies in Chinese-English Translation of Public Signs in Scenic Resorts

More and more foreigners come to China on business or for a tour, which makes the translation of public signs important and necessary. Focused on the public sign in scenic resorts, this article briefly gives a short presentation for the present study status; and the errors in the translation of signs are set forth from the viewpoint of three rules of Skopostheorie. Some suggestions are proposed to make a further study of public signs with a wide scope of examples.

Modifications on default probability calculation methods of commercial banks in China

This paper analyses two methods of calculating default probability adopted by foreign companies. Then, the paper suggests several methods of calculating loan default probability applicable to commercial banks in China, and gives the inadequacy of historic data in China.

Accounting standards, disclosure requirements and foreign company listings on stock exchanges

Some have claimed that there would be more foreign companies listed on American stock exchanges if foreign companies could use International Financial Reporting Standards （IFRS） instead of American generally accepted accounting principles （GAAP） and could be exempted from some of the disclosure requirements of the Securities and Exchange Commission and of the Sarbanes-Oxley Act. In spite of these requirements, as of December 31, 2007, there are approximately 421 non-U.S, companies valued at $11.4 trillion listed on the New York Stock Exchange （NYSE）. Of these 421 companies, 41 companies are from China. This study examines the reasons for Chinese companies choosing to list on the New York Stock Exchange and their experiences with incremental disclosure and listing requirements on the Shanghai, Hong Kong, London, and New York stock exchanges. The lesson for foreign companies everywhere should be that foreign companies should search for those cross listings adding value and not be searching for countries and stock exchanges with weak disclosure and listing requirements.

A New Look at Building Facades as Infrastructure

Like the hard surfaces of streets and sidewalks in an urban environment, the vertical and horizontal surface area on the outside of urban buildings contributes to the constant heating of large cities around the world. However, little is done to design this surface to benefit the public sphere. Instead, the facade of a building performs either as a component that focuses only on the quality of comfort for interior occupants, while ignoring effects on the exterior of the building, or as an identifiable aesthetic for the building＇s owners, This essay proposes the rethinking of the building facade as a steward of outdoor pedestrian welfare, and the conception of public health as an added function of the building envelope- a concept that may fall into the jurisdiction of public works. If the huge total surface area of a city＇s buildings is thought of as part of the city＇s infrastructure, then its public contribution may not only make outdoor areas comfortable, clean, and enjoyable, but also help to alleviate the bigger problem of rising temperatures in cities.

Do foreign companies earn more and distribute more than domestic companies in India？

There is a prevalent opinion in the corporate arena that the foreign companies are earning more but are less concerned with reinvesting their earnings in the foreign countries in which they operate and are more concerned in profit appropriations for quick repatriation of their investments by way of declaring high dividend payments. As compared to the foreign companies, domestic companies in India are relatively more concerned for reinvesting their profits and help to trigger the capital accumulation and industrial growth. This practice of comparatively paying higher dividend by foreign companies in India, if proved, supports the view that foreign companies are least concerned with the industrial growth of the country in which they operate. Hence the analyses of the dividend payments and the retained earnings of foreign and domestic firms assume economic importance. Considering the above hypothesis and the importance of the study, this paper made an attempt to empirically test the opinion and bring out any significant differences in the profitability and dividend payments between the two groups often pharmaceutical companies operating in India for the period of last 20 years.

Links——Voice from foreign companies

Since the severe earthquake in Si- chuan Province in China,many foreign companies took the part of relief work, Such as expressing their Condolence,do- nating the money and the materials.Some are as below:

Verlagsgruppe Passau, Orkla Media, and Mecom Analysis of Different Business Strategies on Polish Press Market

After socio-political breakthrough in 1989 foreign companies entered Polish media market. Firstly, investors appeared in the press sector, later on in the electronic media. One of the first groups presented in Poland was Orkla Media. The Norwegians launched a brand new regional daily. After subsequent failure they changed the pattern of business activity. When in 2006 Mecom bought out Orkla＇s shares, a new era began. The British fund was mainly interested in making their assets more profitable. The biggest shareholder of the regional press sector, however, is still Verlagsgruppe Passau （VGP）. The German group appeared in 1993, in disguise of a Swiss company and next year took over eight regional dailies. In due course, VGP bought out a couple of more regional titles and became the leader of this sector of the market. Although the Germans were competing against the Norwegians and the Brits, they showed a different style of managing their assets. The author attempts to describe different patterns of business strategy in the press sector in Poland, examining each investor＇s behavior and the results of their efforts. This can lead to conclusions about the past activities as well as to predictions about the future of the market.

Entry and technology transfer in a Cournot model

This work studies entry and technology transfer in a Cournot model where there are two domestic firms. A foreign firm has a patent on a technological innovation that reduces the costs of all firms. The foreign firm can license the innovation to one or both domestic firms. The authors consider two standard licensing policies： （1） auction policy and （2） unit royalty policy. The foreign firm can license the innovation either by staying outside the domestic market, or it can enter the market, license the innovation and compete with the domestic firms. The authors show that （1） when the foreign firm stays outside, it is never optimal for it to use royalties, （2） if it licenses the innovation by entering the industry, then royalties could be optimal and （3） when it decides on its entry strategy by taking its optimal licensing policies into account, it always finds it optimal to enter the domestic market.

Polish Media 22 Years After Socio-Political Breakthrough The Road to Professionalization and Democratization

Over two decades have passed by since Poland took the course of democratic changes. In the early 1990s the press sector was re-established as a consequence of de-monopolization and has been taken over by foreigners. The electronle media sector has been restricted for 15 years and foreign companies could only have one third of the ownership. The complexity of Polish media system reflects the long way from communism and governmental media towards free democratized market with some remnants of the previous era. It is hard to predict when it will be shaped in a brand new way and if it is generally possible.

The Influence of the Foreign Companies in Developing the Technological Absorption Capacity of the Romanian Economy During the Current Financial Crisis

Creating companies abroad, in ex-socialist countries of Central and Eastern Europe, has experienced a strong progression, following the amplification process of globalization of world markets, intensification of international trade and technological development. We are witnessing a regional disparity regarding the volume of foreign investments in this area, which is due to the difference of attractiveness of host countries economy. The attractiveness of these economies is conditioned, in its turn, by the importance of economic factors and the quality of existing infrastructures, which is at their turn facing an increasing complexity of technology. Business relocation of foreign investors is influenced also by the institutional environment, because foreign investors hope to capitalize on the collateral effects offered by the investment environment in the host country, such as research laboratories and existing infrastructure, without neglecting the benefits of a highly qualified workforce at reduced costs, some geopolitical advantages, etc.. After EU accession, the attractiveness index of business environment in Romania has increased from （-59%） in 2005 to 66% （2008）, and Romania was considered among the most attractive economies in Central and Eastern Europe, along with Russia where the attractiveness index increased from 63% （2007） to 72% （2008） and Ukraine which has seen an increase in the attractiveness index of the business environment from 56% （2007） to 67% （2008）. This paper aims to highlight the positive effects induced by international business companies in assessing technological absorption capacity of the Romanian economy and to provide economic analysis of the ＂cause-effect＂ link between the attractiveness of the Romanian economy-governance--the intake of foreign investment straight to the active processing export of Romania under the impact of the overall effects of international financial crisis.

Extracorporeal shock wave lithotripsy for pancreatic and large common bile duct stones

Extraction of large pancreatic and common bile duct(CBD)calculi has always challenged the therapeutic endoscopist.Extracorporeal shockwave lithotripsy(ESWL)is an excellent tool for patients with large pancreatic and CBD calculi that are not amenable to routine endotherapy.Pancreatic calculi in the head and body are targeted by ESWL,with an aim to fragment them to<3 mm diameter so that they can be extracted by subsequent endoscopic retrograde cholangio-pancreatography(ERCP).In our experience,complete clearance of the pancreatic duct was achieved in 76% and partial clearance in 17%of 1006 patients.Short-term pain relief with reduction in the number of analgesics ingested was seen in 84%of these patients.For large CBD calculi,a nasobiliary tube is placed to help target the calculi,as well as bathe the calculi in salinea simple maneuver which helps to facilitate fragmenta-tion.The aim is to fragment calculi to<5 mm size and clear the same during ERCP.Complete clearance of the CBD was achieved in 84.4%of and partial clearance in 12.3%of 283 patients.More than 90%of the patients with pancreatic and biliary calculi needed three or fewer sessions of ESWL with 5000 shocks being de-livered at each session.The use of epidural anesthesia helped in reducing patient movement.This,together with the better focus achieved with newer third-gen-eration lithotripters,prevents collateral tissue damage and minimizes the complications.Complications in our experience with nearly 1300 patients were minimal,and no extension of hospital stay was required.Similar rates of clearance of pancreatic and biliary calculi with minimal adverse effects have been reported from the centers where ESWL is performed regularly.In view of its high efficiency,non-invasive nature and low complication rates,ESWL can be offered as the first-line therapy for selected patients with large pancreatic and CBD calculi.

Analyses and Suggestions on China＇s Foreign Trade Development Pattern Transformation

In coping with the global financial crisis, all levels of the Chinese government and foreign trade firms have not only created new practices but have also changed their goal from transforming the growth pattern of foreign trade to transforming the development pattern of joreign trade. China＇s experience shows that economic instruments such as Net Barter Terms of Trade （NBTT） and the smile curve theory have limitations when it comes to interpreting foreign trade. If used improperly, scientific theories often lead to.fallacies. Transjbrming the development pattern of China＇s .foreign trade requires the following changes： national income distribution, foreign trade competition, market exploration, and resource utilization. We advise that competent authorities create a reasonable and operational system of assessment indicators.

Small Luggage,Big Diplomacy

Luggage is always something very ordinary in the daily life,but sometimes,maybe you don＇t believe,it plays unusual role in the diplomatic affairs. Sponsored by Beijing Oriental Sunshine Public Relations and Shanghai Diplomats Group,the“Diplomat Luggage Series Party and Product Introduction”was held on July 12th 2007 at Beijing Duty Free Shop for diplomatic missions and promoting the“Diplomat”brand.This activity attracted diplomats from Bulgaria, Belarus,Kuwait,etc. The diplomats gave high praises to the party,and the luggage exhibited as well.Some diplomats bought the luggage,some others got a luck draw.They said the China-made luggage would accompany them to travel across the world.The activity was in a leisure,happy and exciting atmosphere. The worldly renowned Diplomat Luggage Corporation,a senior traveling goods manufacturer,was founded in 1971 China,developed in the United States,marketing throughout Asia,the Middle East, Europe,the Americas,Africa,Australia and so on around the world.It has been there for 35 years of brilliant history. By right of its rich professional technique and product experience,Diplomat Luggage has been constantly absorbing the world new trends and information for over 35 years,and has never stopped to produce luggage that well meet the needs of customers. During the party China＇s Foreign Trade interviewed Harris Huang,CEO of China Head Office, Diplomat Luggage Corporation.The following are his comments.

In vitro Anti-viral Activity of the Total Alkaloids from Tripterygium hypoglaucum against Herpes Simplex Virus Type 1

Herpes simplex virus type 1 （HSV-1） is a commonly occurring human pathogen worldwide. There is an urgent need to discover and develop new alternative agents for the management of HSV-1 infection. Tripterygium hypoglaucum （level） Hutch （Celastraceae） is a traditional Chinese medicine plant with many pharmacological activities such as anti-inflammation, anti-tumor and antifertility. The usual medicinal part is the roots which contain about a 1% yield of alkaloids. A crude total alkaloids extract was prepared from the roots of T. hypoglaucum amd its antiviral activity against HSV-1 in Vero cells was evaluated by cytopathic effect （CPE） assay, plaque reduction assay and by RT-PCR analysis. The alkaloids extract presented low cytotoxicity （CC50 = 46.6μg/mL） and potent CPE inhibition activity, the 50% inhibitory concentration （ICs0） was 6.5 μg/mL, noticeably lower than that of Acyclovir （15.4μg /mL）. Plaque formation was significantly reduced by the alkaloids extract at concentrations of 6.25 μg/mL to 12.5 μg/mL, the plaque reduction ratio reached 55% to 75% which was 35% higher than that of Acyclovir at the same concentration. RT-PCR analysis showed that, the transcription of two important delayed early genes UL30 and UL39, and a late gene US6 of HSV-1 genome all were suppressed by the alkaloids extract, the expression inhibiting efficacy compared to the control was 74.6% （UL30）, 70.9% （UL39） and 62.6% （US6） respectively at the working concentration of 12.5μg/mL. The above results suggest a potent anti-HSV-1 activity of the alkaloids extract in vitro.

The Supportive Shipping Policies in Late Qing Dynasty： A Comparative Study between China and Foreign Countries

This study makes a comparison between China and foreign countries about the ＂supportive shipping policies＂ in the period of late Qing Dynasty, from 1840 to 1911. After the first opium war, China was forced to open the gate of the old oriental country to the world. As more treaty ports opened, the import and export of goods increased the growing trade that brought about the increased demands of shipping transportation. In the same period, British, France, America, Germany and Japan governing bodies instated various kinds of laws, regulations and other policies encouraging their national shipping companies to grab shipping market share. As a result, foreign steamship companies monopolized Chinese shipping market quickly. Faced with this situation, in 1872, the China Merchants＇ Steam Navigation Company was the fisst steamship company of China to be formed. It was a government-supervised and merchant-managed company, and the Qing Dynasty government took a series of measures to support it under the fierce competition, these measures were different from foreign countries＇.

Study on Chinese companies＇ perception on overseas public listing

This paper reports an investigation on Chinese companies＇ perception on overseas public listing. The investigation is mainly based on a questionnaire survey. The result shows that Chinese companies overwhelmingly accept overseas listing as a preferred option, which may shed some light on other Chinese companies in their evaluation on seeking overseas public listing as a strategic option to the overseas exchanges in their efforts of wooing the Chinese market.

Foreign Subsidiary Competitiveness： The Key to a Multinational Corporation＇s （MNC） Global Growth

A multinational corporation （MNC） should have its foreign subsidiaries become more competitive so that it can better compete globally and grow. Managing foreign subsidiary＇s competitiveness is vital for overall, long-term, and global organizational growth. Strategic global leadership, vision, and culture among the top managers of headquarters and foreign subsidiaries are vital for enabling the subsidiaries to pursue their vision of improved competitiveness. Sustained growth and improved competitiveness in the global organization＇s multiple country environments then become the means for an MNC＇s overall strategic enhancement.

Investigation on the Validity of Outdoor Public Service Advertising Language in Guangzhou

The primary aim of this paper is to survey the effect of outdoor public service advertisements on the audience. Taking questionnaire as the method, this study has discussed the validity of outdoor Public Service Advertising Language of citizens in Guangzhou, which from the aspects of attention, acceptance and comprehension. The results of the survey indicate that the effectiveness of outdoor advertising language in Guangzhou is generally optimistic. Then the problems incurred by outdoor advertising language are discussed according to the analysis result. Finally, relevant suggestions and measures were proposed for improving the impact of public service advertising.