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“媒体融合”背景下短视频在高校宣传工作中的应用创新
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作者 杜妍 《炫动漫》 2023年第12期76-78,共3页
短视频作为新兴自媒体,为高校宣传工作提供良好平台。本文梳理了短视频在高校宣传工作中的应用特点及潜在问题,并基于媒体融合背景提出对策。通过发挥短视频优势,探索“短视频+高校宣传”良性模式,可为高校宣传工作带来思路创新,实现宣... 短视频作为新兴自媒体,为高校宣传工作提供良好平台。本文梳理了短视频在高校宣传工作中的应用特点及潜在问题,并基于媒体融合背景提出对策。通过发挥短视频优势,探索“短视频+高校宣传”良性模式,可为高校宣传工作带来思路创新,实现宣传工作多样化、智能化与可视化,提高宣传效果以及影响力,为高校的品牌建设及形象塑造提供有力支持。 展开更多
关键词 “媒体融合”背景 短视频 高校宣传工作 应用创新
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共生理论视角下的“媒体融合”问题探析 被引量:3
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作者 刘晗 《新闻研究导刊》 2019年第19期1-2,6,共3页
习近平总书记关于“媒体融合”的精辟论断背后其实蕴含着深刻的共生学说思想。基于此,我们可以运用共生学说中共生理论的基本概念、范式以及价值体系对“媒体融合”问题进行解读。简而言之,就是“媒体融合”的基础是“媒体共生”,“媒... 习近平总书记关于“媒体融合”的精辟论断背后其实蕴含着深刻的共生学说思想。基于此,我们可以运用共生学说中共生理论的基本概念、范式以及价值体系对“媒体融合”问题进行解读。简而言之,就是“媒体融合”的基础是“媒体共生”,“媒体融合”的关键是一体化共生,“媒体融合”的目标是对称互惠共生。 展开更多
关键词 “媒体融合” 媒体共生 一体化共生 对称互惠共生
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广播大有可为,值得托付终生
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作者 李静 《中国广播》 2009年第9期51-53,共3页
深圳广电集团"赴美培训考察学习团"一行10人,经过在美学习的21天,完成了一次"重构与重建",并带动深圳广播在思想观念、工作方法上发生深刻变化。广播业未来发展的前景已经浮出水面,前途无量,大有可为。
关键词 “聪明智慧”的广播 “高端高品位”的广播 “终生学习”的广播 “媒体融合”的广播
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Radio "Echo of Moscow" (Ekho Moskvy) as a Multimedia Project
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作者 Ekaterina Bolotova Ludmila Bolotova 《Journalism and Mass Communication》 2015年第5期220-224,共5页
The paper deals the popular news-talk radio station "Echo of Moscow" which is one of the most interesting and successful one in Moscow FM range. It provides thorough analysis of different previous and nowadays progr... The paper deals the popular news-talk radio station "Echo of Moscow" which is one of the most interesting and successful one in Moscow FM range. It provides thorough analysis of different previous and nowadays programs and web projects in comparison with main multimedia sphere trends. A particular attention is paid to "Echo of Moscow" web page as multimedia portal strongly packed with different functions such as its integration with social nets. 展开更多
关键词 RADIO radio station Echo of Moscow Ekho Moskvy radio program AUDIENCE interactivity web page MULTIMEDIA social nets
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The development trend of paper-based media under the media convergence trend
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作者 XinYu LI 《International Journal of Technology Management》 2015年第4期82-84,共3页
The emergence of media convergence have so huge impact on paper-based media that paper-based media no longer has a monopoly. Some people assert that paper-based media will come to an end. However, the author believes ... The emergence of media convergence have so huge impact on paper-based media that paper-based media no longer has a monopoly. Some people assert that paper-based media will come to an end. However, the author believes that the paper media will not come to an end under the media convergence trend. It will develop parallel with media integration. The reason why the author has this view is that, on one hand, paper-based media has its unique physical characteristics. In the real world, paper media brought us the aesthetic experience by "five senses" . It cannot be replaced by the media convergence. The paper media will also make survival steering dimension; on the other hand, cultural heritage of the paper media make itself a unique appreciation of the value and not transcendent. Therefore, the paper media in the media convergence trend will continue to exist and turned to be "concept book" that admiring is the main part and reading supplemented. 展开更多
关键词 media integration paper media five senses dimension aesthetic experience
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