“家”元素在广告创意中的运用分析——以欧派为例

随着时代的快速发展,部分人因长期忽略对家庭的关注而引发了各种社会性家庭矛盾。根据这一情感痛点,"家"元素在广告行业中也逐渐被重视和巧妙运用,并成为大众乐于接受的广告创意表现方式之一。以欧派的系列广告为例,其完美地利用习以为常的家常伦理,以幽默别样的故事风格来传递家的温情,拉近品牌与消费者的距离。本文以欧派近三年的系列性创意广告为例,从多个维度分析"家"元素在欧派品牌创意广告中的运用,并为其他品牌广告中运用"家"元素提供借鉴。

“家”元素在央视春晚公益广告中的应用

2013年始,央视春晚插播公益广告已成固定单元。家是我国文化的核心词汇,是团圆和传承,家国情怀更是我国传统文化中的优秀部分。"家"是公益广告的重要文化元素,是对"家"幸福的企盼和对"国"富强的祝福。本文选取2013—2019年的22则央视春晚公益广告进行深度分析,挖掘"家"文化内涵,为公益广告更好地讲述中国故事做出贡献。

Linear Complexity of Some Binary Sequences Derived from Fermat Quotients

We determined the linear complexity of a family of p2-periodic binary threshold sequences and a family of p2-periodic binary sequences constructed using the Legendre symbol,both of which are derived from Fermat quotients modulo an odd prime p.If 2 is a primitive element modulo p2,the linear complexity equals to p2-p or p2-1,which is very close to the period and it is large enough for cryptographic purpose.

Generic Transgression of Tragicomedy in Anton Chekhov＇s The Seagull and George Bernard Shaw＇s The Apple Cart

This paper delves into Anton Chekhov＇s The Seagull and George Bemard Shaw＇s The Apple Cart to extensively analyze their infusion of certain comical elements in depicting ostensibly tragic concerns. The paper aims at exploring the use of the comic elements that is not without purpose. Instead through this incorporation of farce, linguistic humor, witty repartee and exaggeration, the holistic vision of life is obtained which was earlier compartmentalized by the Greeks and Roman playwrights. Comic elements including slapstick humor, the singing of songs, and certain character portrayal are discussed as techniques employed at the hands of the playwrights to reflect over the real historical milieu of their respective times, yet giving a boost to realism as a theory and a practice. This is a qualitative study based upon hermeneutic theory of textual analysis. The paper establishes the similarities in Bernard Shaw＇s and Anton Chekhov＇s employment of comical elements as well as the difference between their essential purposes in generic transgression. Although the two writers have their roots in different countries, their humorous portrayal of various issues is seen to be similar. From the microanalysis of these plays, the same comic strains can be traced out in modern drama at macro level that will enhance the implication of this research paper. This paper therefore concludes that comic and tragic elements are not antagonistic rather complimentary to each other.

Mass Balance of Major Elements in Relation to Weathering in Soils Developed on Igneous Rocks in a Semiarid Region,Northwestern Iran

This study was conducted to evaluate the weathering intensity of the major soils developed on igneous rocks in semiarid region of northwestern Iran.Eight parent materials were selected including monzodiorite,alkali granite,granodiorite,syenite,pyroxene diorite,hornblende andesite,pyroxene andesite,and dacite.Representative soil profiles were described and soil samples were collected and analyzed for selected chemical and physical properties and total concentrations of major elements and Zr,V,Ti and Y.Bulk densities as well as Ti,Zr and V concentrations were used to estimate the strain factors and mass balance equations were used to quantify the net result of pedogenic weathering,i.e.elemental loss and gain.The results of clay content and pedogenic iron variability as well as index of compositional variability(ICV),chemical index of alteration(CIA) and,A-CN-K and MFW ternary plots showed that the soils developed on volcanic rocks(hornblende andesite> pyroxene andesite> dacite) were more weathered than those on the plutonic parent rocks(alkali granite,granodiorite,monzodiorite,syenite,pyroxene diorite).The results of mass balance calculations based on the strain factors revealed that the Ca and Na depleted during weathering progress mostly from plagioclase grains.In the semiarid regions Ca is precipitated as pedogenic calcite in the soil horizons.K and Mg depletion is less than Ca and Na especially in the profiles on the hornblende andesite with the highest clay and LOI content.The results of this study clearly suggest that the behavior of K and Mg during the weathering cannot only be explained by the disintegration of the primary minerals,since they are fixed on the secondary clay minerals.Iron did not change in the soils compared to the parent material and was precipitated as the pedogenic iron and conserved in the soil horizons.Overall,the results on the weathering indicators and major elements mass balance enrichment/depletion in the study area confirmed that the soil profiles developed on volcanic rocks are more weathered than those on the plutonic igneous rocks.

A ■_n-Related Family of Homotopy Elements in the Stable Homotopy of Spheres

To determine the stable homotopy groups of spheres π＊（S） is one of the central problems in homotopy theory. Let p be a prime greater than 5. The authors make use of the May spectral sequence and the Adams spectral sequence to prove the existence of a Bn-related family of homotopy elements, β1ωnγs, in the stable homotopy groups of spheres, where Bn〉 3, 3≤s〈 p-2 and the Bn-element was detected by X. Liu.

Two-parameter families of uniquely extendable Diophantine triples

Let A and K be positive integers and ε∈ {-2,-1,1,2}. The main contribution of the paper is a proof that each of the D(ε~2)-triples {K, A^2 K+2εA,(A +1)~2 K + 2ε(A+1)} has uniqui extension to a D(ε~2)-quadruple. This is used to slightly strengthen the conditions required for the existencc of a D(1)-quintuple whose smallest three elements form a regular triple.