数智化与商业模式:从功能价值到情绪价值——以东方甄选“小作文”事件为例

本文从商业模式视角分析东方甄选“小作文”事件,提出该冲突体现的是商业模式的选择问题:以质优价廉为导向、突出功能价值的“产品模式”与附着于质优价廉产品之上、强调情绪价值的“主播模式”。因为数智化时代和我国全面建成小康社会背景下,消费导向转向情绪价值,迫使东方甄选放弃之前的选择,重新回到“主播模式”。本文研究补充了关于数智化时代与商业模式选择的理论文献。

略谈“小作文”和“大作文”的配套练习

一、基本理念。系统论的整体性告诉我们，同一个系统中的各个部分，不仅要发挥各自的功能，更要注意发挥互相联系而形成的新功能。阅渎和作文正是语文教学这个系统中的两个重要组成部分，把这两个重要部分缜密有机地结合起来，可发挥更大的作用。

“小作文”教学活动方略

“小作文”活动不仅是一种作文教学活动还是一种学习方式，使“大作文”变为可操作的现实并建构学生良好的写作习惯。

在语文学科中积极心理品质的实践研究

作为学习主体的学生本人，有了自发的学习兴趣和动力的时候，学好语文，才指日可待。把“日记”搬到网上去。除了自己创作，借鉴优秀的文章的思想和文笔，也是很重要的学习方法。

An interpretation of alienation theme in J. D. Salinger＇s The catcher in the rye and Nine stories

J. D. Salinger is an alienated writer, who alienates himself from the dominant society. He is unsocial in character and unconventional in behavior. His reclusion can be regarded as the behavioral presentation of his alienation. Salinger also portrays many alienated characters in his The catcher in the rye and Nine stories. These alienated characters include children, adolescents and adults. They alienate themselves from dominant social culture, groups and even themselves. According to the analysis of these alienated protagonists from autobiographical and historical perspectives, the root of their alienation lies in the conflict between their searching for the ideal love and the absence of such love in the dominant society. So comparing with enjoying substantial life, Salinger＇s works can arouse people＇s interest and give more concern to their spiritual life.

On Problems in Primary School English Writing

English writing plays a significant part in primary school English teaching. Many problems exist m primary school English writing due to many factors, which makes English writing a common headache for both students and teachers. Register theory has important significance for English writing. Based on the register theory and taking some students＇ composition as typical examples, this thesis makes an analysis of common problems existing in English writing, and then points out the causes that lie behind those problems. Finally, the writer presents some corresponding solutions in the hope of improving high school English writing and teaching. It will be of great practical value for English writing and teaching.

Discussion on the Writing Techniques and Female Image Creation of Ling Shuhua＇s Novels

In the female writers of ＂5.4＂ , the quantity of Ling Shuhua＇ s works is not large, but the achievement isn＇t low because of her practiced skill and acute observation. By taking the novels for example, it is a reflection on three aspects： a kind of sad feeling under the poetic charm; the contrast of backward and new thought; the concealed comment and revealed value judgment. From these contrasts, people can know the Chinese female＇ s true state in the transition and the writer＇ s skill of fiction creation.

An Invisible Existence Between Life and Death in Al-Koni＇s The Bleeding of the Stone

The Bleeding of Stone traces a philosophical concept related to the existence of humankind. The uniqueness of the story＇s setting and the main character provide a metaphysical ontological dimension. The notion of the metaphysical existence is drawn into public within the atmosphere of the novel through certain elements; religion, time and space, and freedom. The present paper investigates on these factors and their roles and relations to convey and reach a metaphysical ontology. I argue, in this paper, that the metaphysical existence is established as a state between life and death. This state is created through a dialectical relationship between man and desert where there are unseen struggles between the two for immortality. However, the ultimate result of losing the battle is known for the man, yet deliberately ignored because oftke instinct for immortality

Russian Culture in Kazakh Prose

The article draws attention to the linguistic consciousness of a bilingual Kazakh writer D. Nakipov formed under the influence of Russian culture. The peculiar way of thinking about reality is fixed in a work of fiction by means of special speech techniques, verbal images of not only his native language culture, but the culture he grew up in.

Analysis on Democratic Consciousness ofLin Shu＇s Short Story

Lin Shu is a famous translator in the early period of China, and his translation opens up the road for Chinese intellectuals to understand the westem literature. In translating the western literature works, Lin Shu himself also began to engage in the creation of novels. Among them, the short story turns to be more complicated in the ideological tendency. Lin Shu＇ s simple democratic consciousness has been fully displayed in it, and it mainly reflects in the three aspects of exposing and criticizing of dark reality, gallant spirit publicity and free marriage praise.

Influence of Cropping Systems on Soil Properties in Semi-arid Conditions of Setif, Algeria

The effects of two culture systems, conventional and no-till combined the previous crop （lentil and wheat） on soil properties were studied in the experimental site of the station Technical Institute for Field Crops （ITGC） Setif （Algeria） during the crop year 2011/2012. The results indicate that the no-till system affects positively the variables of soil properties and the organic matter has a rate of 2.89% compared to 2.44% in conventional tillage. If the conventional system has an infiltration of moisture relatively higher than that observed for no-till throughout the cycle, the no-tillage is distinguished by a higher storage of moisture at the end of cycle wheat cultivation. The results also indicate that the density （1.44 g/cm）, permeability （22.79 cm/h） and soil compaction （12.51 kg/cm） in no-till were significantly higher compared to conventional tillage 1.35 g/cm, 14.13 cm/h, 7.40 kg/cm, respectively.

Exploration into ＂amatory fiction＂ by early English women writers

The period from 1680 to 1730 witnessed the creation of a wealth of women＇s fiction that has long been ignored or dismissed by historians and literary critics. Although the women writers in question were best sellers at the time, they were still not accepted within the traditional literary categories. This paper intends to doubt the appropriateness of the term ＂amatory＂ as a description of women＇s writing at the time as it is not proper to entitle them as ＂amatory＂ fiction only for the reason that they adopt similar amatory plot and write fictions about love.

The Influence of Anima in Edgar Allen Poe

Through the analysis of Poe＇s works and his life, the influence of anima in Poe＇s soul is explored in this study according to Carl Jung＇s theory of archetype. Anima is one of the archetypes, which made both negative and positive influences in Poe＇s life and literary creation, leading him to be the master of poetry and short stories, but also consumed his life and caused his death in the prime. In the study about the influence of anima in Poe, Anima was proved acting as the feminine complement factors in Poe＇s unconscious, and made Poe more sensitive in literary creation. As Poe knew the man＇s world and also understood the woman＇s world, which is the accumulative influence of both negative and positive influences of Anima in Poe, his literary creativity was strong and he had the unique aesthetics.

Geopoetical Analysis of Livonia During The Great Northern War Based on The Last Novik A Historical Novel by Ivan Lazhechnikov

The term geopoetics has a wide interpretation. It is defined as a project of the cultural activity aimed at creating and changing territorial myths and research path, which considers the interaction between literary creativity and geographical space. Defining this term, it is possible to introduce a geopoetical analysis diagram based on three interconnected positions： the writer＇s personality, the universe of an artwork and its characters. The Last Novik--A historical novel by Lazhechnikov analysis example presented on a diagram reveals the relationship between time and space in the literary work, as well as the author＇s interaction with the described events.

Allegory of Dominance British Power in Rudyard Kipling＇s Rikki-tikki-tavi

In The Jungle Book （1894）, Kipling＇s first literary work, the author uses Indian spatial reference and cultural influence to construct his narrative. The short story ＂Rikki-tikki-tavi＂ is elaborated using the structure of Western fables, having allegory as one of its most exploited strategies. Vladmir Propp, in Morphology of the Folktale （1929） considers that every folktale story reproduces a structure. Propp＇s model demonstrates Rikki-tikki-tavi＇s Western ＂frame＂ when the authors see how clearly and efficiently the short story fits the model of Russian Folktale. This article will analyze ＂Rikki-tikki-tavi＂ as a paradigm of this literary genre, showing how characters metaphorically represent the British domination in India during the end of the 19th century.

Three-Dimensional World of Similes in English Fictional Writing

The paper offers a three-dimensional linguosemiotic study of similes, which implies integral analysis of their semantic, syntactic, and pragmatic aspects. Such an approach to the study of similes is quite new as they have been hitherto considered either from a literary viewpoint as one of the stylistic expressive means of language or in the philosophy of language in correlation with metaphor. The three-dimensional linguosemiotic methodology of research has enabled us： （1） to reveal the cognitive, psychological, and metaphorical essence of similes and work out the invariant conceptual model which remains unchanged throughout their structural-semantic variation in the text; （2） to single out pragmatic features of similes, the set of which defines their linguistic status as a language-in-use construct, i.e., textual phenomenon; （3） to study the denotational-cognitive aspect of similes pointing out the parameters according to which similes have been differentiated into semantic types and subtypes and （4） to generalize the syntactical aspect of similes and define the set of their structural modifications in the text conditioned both by the intralinguistic regularities and by pragmatic factors. Therefore, we have worked out an interdisciplinary theory of similes implying the synergy of the data of linguistic, literary, cognitive, and psychological studies

The Causes of Emily＇s Characters and Destiny in A Rose For Emily

William Faulkner is giant in the realm of American literature. This Nobel Prize-winning novelist and short story writer is acclaimed throughout the world as one of the 20th century＇s greatest writers. A Rose for Emily （1930） is one of his masterpieces. The story describes how Emily, an old South aristocratic spinster, becomes a crazy devil and her inner world and inner struggle after the American Civil War, when the conflict between the Southern tradition is in great conflict with the Northern industry and change. The present paper, first of all, gives a brief introduction of the story. Then the paper mainly explores the root causes of her eccentric, perverse, aloof, and haughty characters in three different aspects： （1） the cause of her father; （2） the cause of the conflict between the Southern tradition and the new change; and （3） the cause of Southern old convention. The paper concludes that Emily is the victim of the cruelty and brutality of the Southern system