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城市台“小微”活动的创新实践
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作者 刘水 《视听界》 2018年第1期85-87,共3页
"小微"活动具有投入少、启动快、见效大、广告承载多的特点,堪称活动营销的"轻骑兵"。在电视广告断崖式下滑,线下销售越来越受客户欢迎,而大型活动成本又居高不下的背景下,深挖"小微"活动潜能,不仅能有... "小微"活动具有投入少、启动快、见效大、广告承载多的特点,堪称活动营销的"轻骑兵"。在电视广告断崖式下滑,线下销售越来越受客户欢迎,而大型活动成本又居高不下的背景下,深挖"小微"活动潜能,不仅能有效满足客户需求,还能拉长营销活动长尾效应,是广电媒体自救图存的选择之一。 展开更多
关键词 城市台 “小微”活动 平台建设 内容营销
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Effect of synbiotics on intestinal microflora and digestive enzyme activities in rats 被引量:13
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作者 Suh-Ching Yang Ju-Yen Chen +3 位作者 Huey-Fang Shang Ting-Ying Cheng Su Chen Tsou Jiun-Rong Chen 《World Journal of Gastroenterology》 SCIE CAS CSCD 2005年第47期7413-7417,共5页
AIM: To investigate the effect of synbiotics, i.e. probiotics and prebiotics mixture, on the gut microbial ecology and digestive enzyme activities in rats. METHODS: Forty-eight SD rats weighing about 280 g were used i... AIM: To investigate the effect of synbiotics, i.e. probiotics and prebiotics mixture, on the gut microbial ecology and digestive enzyme activities in rats. METHODS: Forty-eight SD rats weighing about 280 g were used in this study. Rats were divided into three groups according to the contents of probiotics and prebiotics mixture in the feed as control, low and high dose groups. The duration of the experiment was 8 wk. RESULTS: Compared with the control group, thefecal Lactobacillus and Bifidobacterium counts were significantly increased and the fecal Coliform organism counts were markedly reduced in the low and high dose groups. Concerning the digestive enzyme activity of jejunum, only lactase activity increased in low dose group. However, significant increase of lipase, lactase, sucrase, and isomaltase activities were observed in high dose group.CONCLUSION: Intake of low and high dosages of probiotics and prebiotics mixture significantly improved the ecosystem of the intestinal tract by increasing the probiotics population and digestive enzyme activities in rats. 展开更多
关键词 SYNBIOTICS Intestinal microflora Digestive enzyme activity
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