“市场营销”专业课程设置的几点看法

高校专业人才的培养 ,关键在于教学计划的合理与否 ,本文就我校市场营销专业的教学计划中的课程设计情况 ,包括实践教学环节、公共、基础课、专业课提出了个人的几点看法。

实践导向下“市场营销”专业课程体系优化研究

市场营销管理实践的革命性变化为市场营销专业人才培养带来新的机遇与挑战;面向新实践进行课程体系优化成为提升市场营销专业人才培养质量的基础。本文在分析当前"市场营销"专业课程体系存在的若干现实问题基础上,提出基于实践导向的"市场营销"专业课程体系优化原则,并通过面向市场营销管理实践的方式,构建"市场营销"专业课程体系优化的基本策略,以期为我国"市场营销"专业教学提供有益借鉴和指导。

Analysis of ＂Five in One＂ Training Model of Vocational Marketing Major

In 2010, the Ministry of Education put forward ＂five in one＂ training requirements for Vocational Education. It gives a direction for reform, exploration, innovation and development of vocational education. In this paper, the author analyzes status, problems and improvement measures of marketing professionals to achieve ＂five in one＂ and discuss on how to achieve ＂five in one＂ training in marketing major of higher vocational professional, with certain significance.