The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts.While most research in this line ...The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts.While most research in this line has focused on marketized discourses such as advertisements,little attention has been paid to promotional discourse in public institutions such as the About us texts on Chinese university websites.The goal of the present study is twofold:first,to describe the generic features of the university About us texts in China;and second,to analyze how promotional discourse is interdiscursively incorporated in the discourse by referring to the broader sociopolitical context.Findings have indicated five main moves:giving an overview,stressing historical status,displaying strengths,pledging political and ideological allegiance,and communicating goals and visions.Move 3,displaying strengths,has the greatest amount of information and can be further divided into six sub-moves which presents information on campus facilities,faculty team,talent cultivation,disciplinary fields construction,academic research,and international exchange.The main linguistic and rhetorical strategies used in these moves are analyzed and discussed.展开更多
The purpose of this article is to analyze the significance of a special space, which has a particular meaning in Tahar Ben Jelloun＇s work： the public square of Jemaa el-Fnaa, Marrakesh＇s Medina Quarter. For Tahar B...The purpose of this article is to analyze the significance of a special space, which has a particular meaning in Tahar Ben Jelloun＇s work： the public square of Jemaa el-Fnaa, Marrakesh＇s Medina Quarter. For Tahar Ben Jelloun, the well-known French Maghrebian writer, the process of writing begins with the emergence of creative evidence in speech. It is the matrix of his writing. Thus, an oral perspective is sketched out, a whole game of fleeting narratives told in the public square. This space is an ideal one that draws its elements from orality and contributes to the preservation of traditional knowledge and the implementation of common values participating in a collective memory. How does Ben Jelloun seize the voices that already exist in the real Public Square in order to engage them in his narrative？ A closer examination of the text enables us to unpick the process of Ben Jelloun＇s narrative strategies. In the public square, the picture that emerges is that two essential elements reveal the organization of the narrative： the cultural source and the literary source.展开更多
With the fast globalization of the whole world and the intimate international cooperation of enterprises, translation is playing a more and more essential role, espeically in advertisemnts where enterprises want to es...With the fast globalization of the whole world and the intimate international cooperation of enterprises, translation is playing a more and more essential role, espeically in advertisemnts where enterprises want to establish a positive and healthy image in the competitive world market to promote their products and make more profits. Since Nida proposed his famous theory of dynamic equivalence, the English-Chinese advertisemnts translation has no longer been so mechanic and achieved more beauties. The translation of advertisement and trademark tends towards simplicity and visualization in association with the theory of dynamic equivalence, the objective criterion of translation proposed by Nida, emphasizing the inside connotation. Information is transformed during the process by analyzing carefully, distinguishing accurately, and processing flexibly in different situations so that translators can keep the information in high fidelity and gain dynamic equivalence.展开更多
Broadcast network, telecommunications network and Internet underpin the development of the information industry. The integration of them three is an inevitable trend of the modern IT industry. In this context, provinc...Broadcast network, telecommunications network and Internet underpin the development of the information industry. The integration of them three is an inevitable trend of the modern IT industry. In this context, provincial broadcast groups are confronted with unprecedented challenges and opportunities, among which customers are a key element. This paper explores the customer-oriented sales management mode based on the marketized operation of provincial broadcast groups with Henan CATV Group as the illustrative case.展开更多
The effects of roughness geometries and relative roughness height at the slip flow regime to investigate the thermal and hydraulic performances of microchannel have been considered in the present article using a therm...The effects of roughness geometries and relative roughness height at the slip flow regime to investigate the thermal and hydraulic performances of microchannel have been considered in the present article using a thermal Lattice Boltzmann Method(TLBM).A two dimensional 9-bit(D2Q9)single relaxation time(SRT)model is used to simulate this problem.In micro-flows,the local density variation is still relatively small,but the total density changes,therefore,in order to account this density variation and its effect on the kinematic viscosityν,a new relaxation time proposed by Niu et al.[13]is used.The roughness geometry is modeled as a series of square and circular riblets with a relative roughness height from 0%to 10%of the channel height.The friction coefficients in terms of Poiseuille number(Pn)and the dimensionless heat transfer rate in terms of Nusselt number(Nu)have been discussed in order to analyze the roughness effects.The thermal-hydraulic performance(η)is calculated considering the simultaneous effects of thermal and fluid friction(pressure drop)at the slip flow regime at Knudsen number,Kn,ranging from 0.01 to 0.10 with other controlling parameters for both kind of geometries.The results have been compared with previous published works and it is found to be in very good agreement.展开更多
基金This study is supported by the Chinese Ministry of Education(MOE)Humanities and Social Science Research Funding(20YJA740050)the MOE Key Research Project of Humanities and Social Science(16JJD740006)conducted by the Center for Linguistics and Applied Linguistics(CLAL),Guangdong University of Foreign Studies(GDUFS).We would like to thank the reviewers for their comments and suggestions on earlier versions of this manuscript.
文摘The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts.While most research in this line has focused on marketized discourses such as advertisements,little attention has been paid to promotional discourse in public institutions such as the About us texts on Chinese university websites.The goal of the present study is twofold:first,to describe the generic features of the university About us texts in China;and second,to analyze how promotional discourse is interdiscursively incorporated in the discourse by referring to the broader sociopolitical context.Findings have indicated five main moves:giving an overview,stressing historical status,displaying strengths,pledging political and ideological allegiance,and communicating goals and visions.Move 3,displaying strengths,has the greatest amount of information and can be further divided into six sub-moves which presents information on campus facilities,faculty team,talent cultivation,disciplinary fields construction,academic research,and international exchange.The main linguistic and rhetorical strategies used in these moves are analyzed and discussed.
文摘The purpose of this article is to analyze the significance of a special space, which has a particular meaning in Tahar Ben Jelloun＇s work： the public square of Jemaa el-Fnaa, Marrakesh＇s Medina Quarter. For Tahar Ben Jelloun, the well-known French Maghrebian writer, the process of writing begins with the emergence of creative evidence in speech. It is the matrix of his writing. Thus, an oral perspective is sketched out, a whole game of fleeting narratives told in the public square. This space is an ideal one that draws its elements from orality and contributes to the preservation of traditional knowledge and the implementation of common values participating in a collective memory. How does Ben Jelloun seize the voices that already exist in the real Public Square in order to engage them in his narrative？ A closer examination of the text enables us to unpick the process of Ben Jelloun＇s narrative strategies. In the public square, the picture that emerges is that two essential elements reveal the organization of the narrative： the cultural source and the literary source.
文摘With the fast globalization of the whole world and the intimate international cooperation of enterprises, translation is playing a more and more essential role, espeically in advertisemnts where enterprises want to establish a positive and healthy image in the competitive world market to promote their products and make more profits. Since Nida proposed his famous theory of dynamic equivalence, the English-Chinese advertisemnts translation has no longer been so mechanic and achieved more beauties. The translation of advertisement and trademark tends towards simplicity and visualization in association with the theory of dynamic equivalence, the objective criterion of translation proposed by Nida, emphasizing the inside connotation. Information is transformed during the process by analyzing carefully, distinguishing accurately, and processing flexibly in different situations so that translators can keep the information in high fidelity and gain dynamic equivalence.
文摘Broadcast network, telecommunications network and Internet underpin the development of the information industry. The integration of them three is an inevitable trend of the modern IT industry. In this context, provincial broadcast groups are confronted with unprecedented challenges and opportunities, among which customers are a key element. This paper explores the customer-oriented sales management mode based on the marketized operation of provincial broadcast groups with Henan CATV Group as the illustrative case.
文摘The effects of roughness geometries and relative roughness height at the slip flow regime to investigate the thermal and hydraulic performances of microchannel have been considered in the present article using a thermal Lattice Boltzmann Method(TLBM).A two dimensional 9-bit(D2Q9)single relaxation time(SRT)model is used to simulate this problem.In micro-flows,the local density variation is still relatively small,but the total density changes,therefore,in order to account this density variation and its effect on the kinematic viscosityν,a new relaxation time proposed by Niu et al.[13]is used.The roughness geometry is modeled as a series of square and circular riblets with a relative roughness height from 0%to 10%of the channel height.The friction coefficients in terms of Poiseuille number(Pn)and the dimensionless heat transfer rate in terms of Nusselt number(Nu)have been discussed in order to analyze the roughness effects.The thermal-hydraulic performance(η)is calculated considering the simultaneous effects of thermal and fluid friction(pressure drop)at the slip flow regime at Knudsen number,Kn,ranging from 0.01 to 0.10 with other controlling parameters for both kind of geometries.The results have been compared with previous published works and it is found to be in very good agreement.
