“心”经济时代湖南有线数字电视隐性营销策略探析

21世纪是知识经济的时代,也是"心"经济的时代,即人类的需要开始转向心理和精神层面。文章根据"心"经济时代的特点,对湖南有线数字电视用户的隐性需求进行分析,提出了"心"经济时代湖南有线数字电视隐性营销策略,论述了知识营销、品牌营销、善因营销和体验营销的组合营销策略是湖南有线数字电视运营企业开拓和占领市场的最有效手段。

“心”经济正在向我们走来

21世纪究竟是个怎样的世纪? 世界著名的未来学家托夫勒认为这是一个休闲的时代;有两个名字叫比尔的人--美国前总统克林顿和世界前首富盖茨,称新经济时代已经来临;哈佛的两位专家约瑟夫·派恩和詹姆斯·吉尔摩则要我们迎接体验经济时代的到来;而一位中国未来学家曹世潮教授,则提出"心经济"、"心时代"正在向我们走来.

How Chinese Financial Centers Integrate into Global Financial Center Networks:An Empirical Study Based on Overseas Expansion of Chinese Financial Service Firms

The increasing globalization of the Chinese economy has been enabled by both Chinese financial institutions operating globally as well as international firms operating within China. In geographical terms, this has been organized through a number of strategic cities serving as gateways for the exchange of financial functions, products and practices between China and the global economy. Drawing on location data of financial service firms in China listed on stock exchanges in Shenzhen, Shanghai and Hong Kong, this paper shows that Chinese financial firms are expanding globally and how Chinese financial centers are positioned and connected in the urban networks shaped by these financial service firms. It is found that Hong Kong, China, holds strategic positions in the integration of Chinese cities into global financial center networks, and that establishing a foothold in global financial centers such as New York and London has been a priority for Chinese financial institutions. The increasing capital flows directed by Chinese financial institutionssuggests a shifting global financial geography, with numerous Chinese cities playing increasingly important roles within global financial center networks.

Evolvement Characteristics of Population and Economic Gravity Centers in Tarim River Basin,Uygur Autonomous Region of Xinjiang,China

Using the data at the county levcl and the regional gravity center model, we calculated six key socio-economic gravity centers, namely population, GDP, output values of primary, secondary and tertiary industries, and arable land area in the Tarim River Basin for each year from 1980 to 2009. We inspected the spatial dynamics of these centers and found that the gravity centers of population and economy evolved simultaneously. The disproportional growth between the population and the economy is also analyzed. The results show that： 1） The gravity centers of the GDR the output values of the main three industries and arable land area show migration trending from southwest to northeast, while the population gravity center shows an excessive growth in the southwest during the same time period. The migration amplitude of the GDP and output values of primary industry, secondary industry, tertiary industry are measurably higher than that of the population. 2） The population gravity center has a negative correlation with the gravity centers of secondary and tertiary industries output values in both longitudinal and latitudinal directions, and a positive correlation with that of primary industry output value in the longitudinal direction. Based on the analysis of correlation coefficient and offset distance, the imbalance between the population and the economy has increased since the 1980s, with regional economic differences now exceeding the international cordon.

Industrial Structural Changes in Hong Kong,China under One Country,Two Systems Framework

Hong Kong has undergone substantial economic transformations and developed into a sophisticated busi- ness and financial center in the Asia-Pacific region, since the return of sovereignty to China as a Special Administrative Region under the One Country Two Systems （OCTS） in 1997. This paper discusses and analyzes the industrial struc- tural changes of Hong Kong in recent decades as well as its future challenges and opportunities, The data and finding reveal that even though Hong Kong will face fierce competition from the Mainland＇s cities as the rise of China, the important role as a bridge between China and the rest of the world wilt brace Hong Kong itself under the OCTS for developing into a service hub for business and trade in the Asia-Pacific region.

An Empirical Study on Chinese City Network Pattern Based on Producer Services

Globalization and informatization have accelerated city networking process over the world, which makes research on city network a hot topic in the fields of urban geography and economic geography. With Chinese economic structure adjustment and city economic growth, producer services have begun to play an increasingly important role in city-region networking. This paper employs the methodology of world city network to analyze and explain the spatial development characteristics of China's urban network system based on the data of nationwide producer services enterprise network. The research result indicated that the distribution of producer services network has a positive effect on the development of Chinese city networks. City network connectivity is closely related to the significance of city in producer services development, and the former will gradually decline with the drop of the latter. Accordingly, the 64 cities can be divided into the national central cities, regional central cities, sub-regional central cities and local central cities in accordance with their position and role in the nationwide producer services network. It is concluded that high-grade cities with quality producer services dominate the pattern of Chinese city networks and there emerges three spatial agglomerations of producer services enterprises in Changjiang (Yangtze) River Delta, Zhujiang (Pearl) River Delta and Beijing-Tianjin-Tangshan Economical Region. Moreover, the distribution of different producer services industry varies from city to city, which also affects the characteristics of network development.

Urban Hierarchy of Innovation Capability and Inter-city Linkages of Knowledge in Post-reform China

The 2000s has witnessed increasing interests in cities′role of innovation in the era of knowledge-based economy.Compared with substantial empirical analysis on the world city hierarchy of innovation,this paper attempts to examine the national urban hierarchy of innovation capability in China,in terms of ranking systems,spatial pattern and inter-city linkages of knowledge during the post-reform period since the late 1970s.Based on quantitative analysis such as principal component factor analysis and clustering analysis,this paper identifies the five-tier hierarchy of in-novation,which is headed by Beijing and Shanghai,followed by the capital cities of each province and regional centre cities.The development of China′s urban hierarchy of innovation capability has been driven by such factors as the scale of innovation,scientific scale,innovation potential and innovation environment.The paper further investigates the inter-city linkages of knowledge measured by the number of co-authored papers among the cities.Beijing is positioned in the central position of the knowledge diffusion and knowledge cooperation innovation.More knowledge diffusion among high level cities has occurred than that among the low level cities as well as between the low level cities and high level cities,and provincial capital cities and the regional central cities.

Analyze the service outsourcing on the base of the modern economy theory

The paper provides information about the concept and the characteristics of the service outsourcing. It also analyzes the service outsourcing classification and the modem economy theory of the service outsourcing. Through the analysis, we hope to provide the foundation for further study.

The Importance of Psychic Distance in the Internationalization Process of Polish Companies Pilot Research Results

Research objectives presented in the article are of theoretical, methodological, and empirical nature. The theoretical aim of the article is to present the different approaches to conceptualization and operationalization of psychic distance. The methodological aim of the article is to show the pilot research results of quantitative research planned in future. The paper aims at presenting the results of testifying the questionnaire, especially reactions of the respondents on the level of difficulty of questions included in it. The empirical aim of the article is to present the perceptions of managers about the importance of psychic distance stimuli （differences in culture, differences in economic and political systems, as well as differences in mentality and geographic distance） in the process of Polish companies＇ internationalization. The paper is based on the critical literature overview and on the field research conducted on the sample of 18 Polish companies with the technique of direct interview. In the first part of the article, the research design as well as methodological issues connected with psychic distance measurement is presented. The second part of the article is dedicated to the field research results on the importance of psychic distance in the process of internationalization. The conclusions of the current stage of the research will comprise the base of complete research. The conducted research enabled the author to answer the following research questions： What is the impact of psychic distance stimuli on the process of Polish companies＇ internationalization （the directions and forms of internationalization, the pace and amount of countries subject to foreign expansion of Polish companies, and the value of sales and foreign capital engagement of Polish companies abroad）？ What is the impact of psychic distance stimuli on managers＇ decisions connected with engagement on international markets （initiating business with foreign partners, leading business on international markets, and withdrawal business from international markets）？ What are the factors determining perceptions of psychic distance by managers？ What is the size of psychic distance among Poland and the foreign expansion markets of Polish companies？ The respondents stated that the managers＇ perceptions about psychic distance importance in the process of companies＇ internationalization depend on the managers＇ experience in activity on international markets, the knowledge of managers about international markets, the level of education of managers, and the level of stability and changeability of environment, in which the company operates. According to the managers, the most important factors having impact on decisions connected with internationalization are： cultural differences （especially differences in religion）, political differences （especially the level of democracy）, geographic distance （the differences in time zones）, the differences in economic systems （the level of economic development）, and the differences in mentality （different way of thinking of managers）. The factors having impact on companies＇engagement in international markets are： the level of democracy, the level of infrastructure development, different way of thinking of managers, and differences in time zones. The managers stated that the most significant differences in cultural systems are among Poland-China, Poland-Turkey, and Poland-Romania. The most significant differences in economic systems occur among Poland and the receivers of Polish export China, Ukraine, and the United States. The biggest differences in political systems are among Poland-China, Poland-Russia Belarus, and Poland-Ukraine. According to the managers, the biggest differences in mentality occur among Poland-China, Poland-Turkey, and Poland-the United States. Geographic distance is the most important factor in Polish export to the United States, China, Turkey, and Spain. There is applied a methodology stating that psychic distance （and its stimuli） should not be measured only with the use of objective constructs and statistical data, but also with the use of subjective data, such as the responses of decision makers of companies under internationalization. The value of the article is the presentation of the application of new research tool for psychic distance measurement.

The associations between resilience and socio-demographic factors in parents who care for their children with congenital heart disease

Objective To examine the resilience of parents of children with congenital heart disease and to investigate socio-demographic factors that may influence parents’resilience.Methods This is a web-based survey study using a cross-sectional design.A purposive sampling method was utilized to recruit 515 parents who care for children with congenital heart disease.Resilience was assessed using the Dispositional Resilience Scale-Ⅱ.Based on expert-interviews,a questionnaire was designed to collect socio-demographic data.Descriptive statistics,factor analysis,and linear regressions were used to analyze data.Results A total of 413 parents completed the survey study.The mean resilience score was 3.75(SD=0.61;range=1.89–4.89)with higher scores indicating higher resilience.The linear regression models demonstrated that parents who had lower education levels and lower gross household income had lower resilience(P<0.05).Conclusions Parents reported resilience that reflected their ability to cope with stressful events and mitigate stressors associated with having and caring for children with congenital heart disease.Lower education levels and lower gross household income are associated with lower resilience.To increase parents’resilience,nursing practice and nurse-led interventions should target screening and providing support for parents at-risk for lower resilience.As lower education level and financial hardship are factors that are difficult to modify through personal efforts,charitable foundations,federal and state governments should consider programs that would provide financial and health literacy support for parents at-risk for lower resilience.

Thoughts of geographical indication in Shanxi province based on comparison with six provinces of Central China

Geographical indication is indication not only of origin but also of quality, and what＇s more, it is a kind of intellectual property rights. The paper analyzes the problems of geographical indication in Shanxi province by comparison with six provinces of Central China, suggesting that in order to actively expand protective space of geographical indication, two key things should be done： Firstly, the transition from resource advantages to brand advantages should be actively promoted; secondly, the governments and industry associations should play their effective roles.

The Influence of Social Support and Psychological Capital Enhancement to the New Generation of Migrant Workers Integrating into the City

The new generation of migrant workers are the main urban construction team in China＇s economic development, they play an indispensable role.？However, the social integration of this group has been hampered by many factors. Views of this paper is that social support and psychological capital enhancement have a significant impact on the new generation of migrant workers integrated into the city. Finally, propose strategies to facilitate this group more easily integrate into city life.

On SD-oriented mechanism of technological innovation

If one enterprise just takes technological innovation as the way for economic profit but not the combinationalprofit of economy, society and ecology, it will never survive in this fierce competition market. Based on the relationshipbetween technological innovation and sustainable development, this paper brings forward that technological innovationmust take the sustainable1 development of society as the fundamental goal. Technological innovation should be the realimpulse for the development of society, economy and ecology. On the basis of the analysis on previous technologicalinnovation impetus mechanism, combined with the influential factors, this paper puts forward SD-oriented mechanism oftechnological innovation.

Discussion and Research on Enterprise Supply Chain Management under the New Economic Background

The market environment and the competition characteristics between the enterprises is different from the traditional competition, the competition between individual enterprise is displaced by the comprehensive strength of alliance supply chain which formed by upstream and downstream suppliers and customers whose main body is core enterprise, whether production enterprise or retail business are inevitably to form as chain so that to obtain the relative cost advantage and quick reaction advantage in the fierce market competition. Combining the theory and practice comparison of enterprise supply chain management at home and abroad, we can find that the theory and practice of Chinese enterprises supply chain management are falling behind developed countries In the new economic background, research and discussion of China＇ s enterprise supply chain management theory and practice, is helpful to promote the enterprise comprehensive competition ability and improve the economic benefit of enterprise.

Study on the Flow of Rural Labor Force and the Contribution of Terrain Factor in Shaanxi,China

The flow of rural labor to urban is a significant phenomenon in China during the last 20 years.In spite of many researches focus on the driving force of economy,terrain is an important index in the rural development.There is a question that whether the flow of rural labor has some relationships with terrain.The study used the relief degree of land surface (RDLS) as terrain index,and the cost distance model and the center of gravity model to analyze the relationship between terrain and labor flows.The results indicated:(1) In the last 20 years,the rural labor force was not simply flowing to the low terrain region in Shaanxi province.And the RDLS was constantly strengthening the influence on the movement.(2) The RDLS was low in Guanzhong region,and the translation of rural labors relatively was not significant.Since North Shaanxi act as the energy industry base,the number of rural labors there increased faster than in South Shaanxi.(3) The movements of economical centers took an important role in the change of rural labor centers,and terrain factors also showed a high correlation with them.It is found that the lower of the terrain index,the higher of the land intensive degree,the more intensive of nonagriculturalization process.

On the True Face of the Economic Statistics

In 2012, China National Ministry of Education issued a new undergraduate course catalog, economic statistics to be classified as a second level discipline of applied economics. However, what specific content should be included in the second level discipline has become a very important issue. What should be taught to students or how can they adapt to the needs of the social market aroused a wide attention. For this case, the National Ministry of Education has given a clearly provision for economic statistics＇ core courses, but whether these main courses can reflect the actual needs and characteristics of economic statistics or not still needs some considerations and discussions. This article started from the angle of the studies on China and the U.S. Journals concerning economic statistics. Using text mining by R, a recent mainstream statistical analysis software, gives a comparative analysis on the contents of economic statistics for recent decades. We created wordcloud about the contents of core statistical journals by R which can help us visually examine the course of economic statistics discipline development for the comparative study. Besides, we drew a conclusion that there were significant differences between China and America＇s economic statistics, the main difference is the United States pay more attention to the exploration of new methods and be able to adapt to market demand, the development of China＇s economic statistics are still more traditional, it need a better understanding of the multi-disciplinary knowledge of education, such as Bayesian and dynamics. Another is that the curriculum of China＇s economic statistics are corrected for China＇s actual situation, a new training program pay more attention to students＇ practical ability and social practice. There are a lot of practical problems remain untouched or unsolved which need efforts of decades probably.

Tianjin, Thriving City of Rivers

TIANJIN is one of China’s four municipalities directly under the jurisdiction of the central government.Located to the east of Beijing,it faces the Bohai Sea and is an international shipping hub at the economic center of the Bohai Rim.China（Tianjin）Pilot Free Trade Zone serves the whole of North China.

The views and control of environmental cost

This article explores the concept of company environment cost, its classification and feature, and points out the difficulty for company to control environment cost actively. It offers the opinion that environment cost in regional economy development should be controlled by taking government as the center and discusses the control focus.

Economy

Shanghai International Gold Trading Center Starts Operation The Shanghai International Gold Trading Center was recently launched as the first international trading platform in China（Shanghai）Pilot Free Trade Zone（FTZ）.The Shanghai FTZ is also preparing to establish other international trading centers.In the Shanghai gold trading center,foreigners are allowed to invest in China’s gold market.According to Li Jun,

The design of Three Gorges Hydropower Station

Using physical model and numerical simulation techniques, some technical problems were studied systemati- cally, including layout of power station, measures of sediment and floating debris discharging, types of intake, embed- ded types of spiral ease, layout of underground powerhouse tunnel group and block reinforcement. It was optimal in technique and economy with the arrangement of powerhouse at the dam-toe of both banks ＋ underground powerhouse in the right bank, as well as the intake with a single and small orifice. The sediment and debris problems could be solved with disperse sediment ejection and floating debris discharging holes. With the adoption of techniques for spiral cases such as heat and pressure preservation, cushion layer and combined embedding, the stable operation of generating units can be guaranteed. The arrangement of tailrace tunnel with sloping ceiling was better than that of tailrace surge tank. The technical requirements related to the embedding type of spiral case were proposed. The reinforcement of huge unfavorable blocks was discussed and the new idea for block reinforcement using anti-sliding piles and normal compressive stress of structural plane was put forward.