以“志”文化为导向的小学校园文化建设探究

校园文化具有重要的育人作用,建设校园文化可以确保学校内形成良好的风尚,同时还能够发挥出校园文化的育人作用来引领学生的价值观念,引导学生养成良好的行为习惯。以“志”文化为核心的校园文化品牌“志者,志向也。”敬事业、优学业,重实干、乐平凡……“志”文化承载着学校的文化传统,凝聚着学校发展的精气神,激励着每一名世纪人追求卓越、努力拼搏。本文就以“志”文化为导向的小学校园文化建设进行了分析和探究。

Research on Geographical Indications and Cultural Heritage of Famous Tea in Hubei

In the study, analysis was made on present situation and development measures of geographical indications and cultural heritage protection of famous teas in Hubei Province. In addition, 8 related suggestions were proposed as well.

The ＂Pictorial Turn＂ as Crisis and the Necessity of a Critique of Visual Culture

The ＂Pictorial＂ or ＂Iconic Turn＂ is a central issue in the contemporary theory of images and visual cultural studies. Should the theories concerning the ＂Iconic Turn＂ and formulated in the last 20 years by scholars such as Gottfried Boehm, William Mitchell, Hans Belting be taken as critical theories of crisis？ Is the currently experienced ＂turn towards images＂ （and their progressive rehabilitation after a long standing philosophical and theological rejection） a sign and symptom of some crisis of people＇s relation with images, language and, generally speaking, with the representation forms of reality？ The main hypothesis of this essay envisages two sets of problems： first, the analysis of the relation between the possible idea of turning point and the concept of crisis; secondly, the thorough investigation of the relation connecting the iconic turn to the project of ＂critical iconology＂ or ＂critique of visual culture,＂ as outlined by Hans Belting and William Mitchell. From the interpretation of the ＂Iconic Turn＂ as situation of crisis and aesthetic, anthropological, and epistemological transformation follows the need for the sciences of image to provide a ＂critical iconology＂ in order to be able to theoretically reformulate the ideological and political presuppositions of some dominant contemporary forms of visual representation.

On the Translation of Public Signs From the Functional Perspective

With the rapid development of Chinese economy, more and more foreigners have been attracted to China to invest, work, study, and travel. To help the foreigners better understand China and facilitate cross-cultural communication, bilingual or even trilingual public signs spring up in every part of China. As is known that public signs, usually in the form of a few words, pictures, or words accompanied with a picture, function not only as a＂face＂ of a city and a nation, but also as a first calling card given to the foreigners. Moreover, public signs have definite functions--informing, warning, or directing. However, to our disappointment, mistranslations of the public signs are often presented in some places. As a special text whose function is strong and communicative purpose is quite clear, the translation of public signs should be based on the text＇s functions and the translator＇s purpose. This paper classifies public signs, compares Chinese signs with English ones, and comes up with the principle for its Chinese-English translation, namely, an A-B-C approach （Adapt-Borrow-Create approach） which is based on the Skopostheorie.

Representing Islam in China： A Case Study on the Religious Motifs of Uyghur Sermon Poems

As a unique local convention of Islamic proselytizing, Uyghur religious specialists in the present Turpan Basin are using a kind of folk songs ＂qoshaq＂ to organize motifs and materials for their religious sermons. Though the poems are particularly used as religious texts at mosque preaching and other chances of Islamic proselytizing, their contents give insights into the ways of local Uyghurs to understand various daily happenings through the lens of Islamic doctrines. This issue can be taken as a process of the localization of Islamic culture among Uyghurs, therefore, it provides comprehensive pictures on the Islamic ways of local Uyghurs to accommodate their social realities. Through undertaking analyses on the structure, style, contents of the poems, this paper makes efforts to unfold the symbolic landscape of the poems implied, making clear the logic bases of those religious motifs and the attitudes Uyghur preachers had toward social realities.

Custodians of Cultural Heritage

Volunteers help the government conserve relics and educate peopleHuang Yuqing’s home décor is unusual,to say the least.The 54-year-old’s residence is packed with thousands of old newspapers,magazines and books—publications he started collecting from 1997.

The Production of Alternative Media in China's Mainland： A Case Study of the Journal Friend Exchange

Through an ethnographic study of the journal Friend Exchange that is part of the Health Prevention Project for Homosexuals in China's Mainland, this article explores the following two issues ： （ 1 ） Friend Exchange is used as an example for studying the dynamic operation of alternative media by analysing its production and circulation with a vision of multiculturalist equality, （ 2 ） Friend Exchange is a media representation of the gay community, which can reflect the construction of the public sphere for the underprivileged in China. The examination of these two issues will help us critically review contemporary communication studies.