In modem society, advertising plays a very important role in people＇s daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their product...In modem society, advertising plays a very important role in people＇s daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their products by attractive patterns, photos and colors, as well as commonly shared resources of language. The use of presupposition in advertising language, which is an important topic in pragmaties, can serve the function fairly well. This paper first presents a general review of previous studies on presupposition phenomena in advertising language, then investigates the use of presuppositions in advertising language by both qualitative and quantitative analyses. By qualitative analysis, the author tries to explore the functions of each type of presuppositions in advertising texts; by quantitative analysis, 100 sentences selected from various advertisements for different products are examined.展开更多
Pedagogy teaches teachers how to teach, so that they may effectively teach students how to learn; it offers important training for teachers to transform students from mere parrots of information into challengers of an...Pedagogy teaches teachers how to teach, so that they may effectively teach students how to learn; it offers important training for teachers to transform students from mere parrots of information into challengers of and innovators of knowledge. Yet, while Bangladesh has had a long history of university teaching, pedagogy has hardly entered the imagination of university educators. At the university level, pedagogical training would address cultural hindrances to students＇ advanced learning. Today＇s teachers are yesterday＇s students, with each generation being groomed in the same cultural patterns of learning that are continually repeated without examination. At the same time, the majority of faculties lack pedagogical methods for adjusting their teaching framework to accommodate the diversity of students＇ worldviews to nurture knowledge progression in classroom settings. Importantly, students acquire cultural practices of rote learning and memorization by way of lectures and homework that parrots texts and lectures. Many faculties are unaware that the purpose of a university is to stimulate new ideas and knowledge, provoke assumptions, and teach and encourage critical thinking. The pedagogical challenge also derives from Bengali culture, from which teachers assume a hierarchical mindset and attitude that is counter-productive to students＇ learning.展开更多
How to make a good job of foreign language teaching and improve the quality of teaching is a topic which the general teaching workers are facing, in this paper, the author express ideas from many aspects, multi-angle,...How to make a good job of foreign language teaching and improve the quality of teaching is a topic which the general teaching workers are facing, in this paper, the author express ideas from many aspects, multi-angle, multi-level, this brings a valuable theory reference on methods of English teaching which is under network environment. As for the problems of how to solve the bottle neck of English teaching, how to train the talent who are more adaptive to the world economy globalization, how to get rid of the traditional teaching method in teaching and how to improve the teaching level more efficiently, this paper gave some good methods and suggestions.展开更多
Different cultural backgrounds result in a different way of thinking and cultural characteristics, and this difference are reflected in the life, production, culture, education and other aspects. Chinese and Westerner...Different cultural backgrounds result in a different way of thinking and cultural characteristics, and this difference are reflected in the life, production, culture, education and other aspects. Chinese and Westerners have different social and historical and cultural traditions, forming a distinctive way of thinking. Such as the differences between marginal thinking and logical thinking, differences between comprehensive thinking and analytical thinking, differences between focusing on ＂unity＂ and tending to ＂opposite＂, differences between focusing on perceptual and on rational thinking, all of these ways of thinking result in different ways of expression and language in cross-cultural teaching, different ways of behavior and interactions and different view of life and values.展开更多
Thinking patterns and the language features differ from one cultural background to another. Differences between Chinese and English culture diversify the writing patterns of the two languages. The importance of cultiv...Thinking patterns and the language features differ from one cultural background to another. Differences between Chinese and English culture diversify the writing patterns of the two languages. The importance of cultivating students＇ cultural awareness is obvious in college English teaching process. This paper discusses the relationship between thought based on culture and English writing, and the characters of language transition by way of contrastive analysis. It also reveals the importance of improving English thinking ability and removing the native language interference in English writing. The main premise of the paper is that effective communication is more than a matter of language proficiency and that, cultural competence can also lead to empathy and respect toward different cultures.展开更多
The purpose of this article is to investigate visual literacy from the perspective of the VTS （Visual Thinking Strategies） method. The authors examine the viewpoints of seven American elementary school teachers on v...The purpose of this article is to investigate visual literacy from the perspective of the VTS （Visual Thinking Strategies） method. The authors examine the viewpoints of seven American elementary school teachers on visual literacy and its meanings in the context of the VTS method. Data collection was done using a semi-structured questionnaire, which was followed by theory-driven content analysis. The authors emphasize that when supporting holistic development in a teaching context, it is the interconnected nature of aesthetics, growth and the learner＇s learning which is more important than developing special skills, like visual literacy. In the teaching context visual literacy and language development should be acknowledged in pedagogy and research.展开更多
文摘In modem society, advertising plays a very important role in people＇s daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their products by attractive patterns, photos and colors, as well as commonly shared resources of language. The use of presupposition in advertising language, which is an important topic in pragmaties, can serve the function fairly well. This paper first presents a general review of previous studies on presupposition phenomena in advertising language, then investigates the use of presuppositions in advertising language by both qualitative and quantitative analyses. By qualitative analysis, the author tries to explore the functions of each type of presuppositions in advertising texts; by quantitative analysis, 100 sentences selected from various advertisements for different products are examined.
文摘Pedagogy teaches teachers how to teach, so that they may effectively teach students how to learn; it offers important training for teachers to transform students from mere parrots of information into challengers of and innovators of knowledge. Yet, while Bangladesh has had a long history of university teaching, pedagogy has hardly entered the imagination of university educators. At the university level, pedagogical training would address cultural hindrances to students＇ advanced learning. Today＇s teachers are yesterday＇s students, with each generation being groomed in the same cultural patterns of learning that are continually repeated without examination. At the same time, the majority of faculties lack pedagogical methods for adjusting their teaching framework to accommodate the diversity of students＇ worldviews to nurture knowledge progression in classroom settings. Importantly, students acquire cultural practices of rote learning and memorization by way of lectures and homework that parrots texts and lectures. Many faculties are unaware that the purpose of a university is to stimulate new ideas and knowledge, provoke assumptions, and teach and encourage critical thinking. The pedagogical challenge also derives from Bengali culture, from which teachers assume a hierarchical mindset and attitude that is counter-productive to students＇ learning.
文摘How to make a good job of foreign language teaching and improve the quality of teaching is a topic which the general teaching workers are facing, in this paper, the author express ideas from many aspects, multi-angle, multi-level, this brings a valuable theory reference on methods of English teaching which is under network environment. As for the problems of how to solve the bottle neck of English teaching, how to train the talent who are more adaptive to the world economy globalization, how to get rid of the traditional teaching method in teaching and how to improve the teaching level more efficiently, this paper gave some good methods and suggestions.
文摘Different cultural backgrounds result in a different way of thinking and cultural characteristics, and this difference are reflected in the life, production, culture, education and other aspects. Chinese and Westerners have different social and historical and cultural traditions, forming a distinctive way of thinking. Such as the differences between marginal thinking and logical thinking, differences between comprehensive thinking and analytical thinking, differences between focusing on ＂unity＂ and tending to ＂opposite＂, differences between focusing on perceptual and on rational thinking, all of these ways of thinking result in different ways of expression and language in cross-cultural teaching, different ways of behavior and interactions and different view of life and values.
文摘Thinking patterns and the language features differ from one cultural background to another. Differences between Chinese and English culture diversify the writing patterns of the two languages. The importance of cultivating students＇ cultural awareness is obvious in college English teaching process. This paper discusses the relationship between thought based on culture and English writing, and the characters of language transition by way of contrastive analysis. It also reveals the importance of improving English thinking ability and removing the native language interference in English writing. The main premise of the paper is that effective communication is more than a matter of language proficiency and that, cultural competence can also lead to empathy and respect toward different cultures.
文摘The purpose of this article is to investigate visual literacy from the perspective of the VTS （Visual Thinking Strategies） method. The authors examine the viewpoints of seven American elementary school teachers on visual literacy and its meanings in the context of the VTS method. Data collection was done using a semi-structured questionnaire, which was followed by theory-driven content analysis. The authors emphasize that when supporting holistic development in a teaching context, it is the interconnected nature of aesthetics, growth and the learner＇s learning which is more important than developing special skills, like visual literacy. In the teaching context visual literacy and language development should be acknowledged in pedagogy and research.
