Banks have moved towards technology-based customer services such as mobile banking （m-banking）; as an alternative to traditional inter-personal services. However, M-banking still faces resistance that may hamper cus...Banks have moved towards technology-based customer services such as mobile banking （m-banking）; as an alternative to traditional inter-personal services. However, M-banking still faces resistance that may hamper customers＇ adoption in Egypt. Following a mixed method approach, this study involves two main phases. First, a quantitative Consumer survey is conducted in the form of 350 structured questionnaires to identify the main barriers towards m-banking. Then, decision makers in 5 different public and private banks are interviewed in order to find similarities and difference, and identify service providers＇ roles regarding these barricrs. Questionnaire data was statistically analysed using independent T-Test, Chi-squares, frequencies and cross tabulations, while interview data was interpretively analysed. Results enabled the researchers to identify the risk, usage, and tradition as the most m-banking barriers that discourage m-banking adoption in Egypt as seen by the two main players.展开更多
In financial services, handset bank is known as one of major channels and this is the way to go in future and a key way for banks to compete on mobile intemet. Handset bank allows clients to make trades when and where...In financial services, handset bank is known as one of major channels and this is the way to go in future and a key way for banks to compete on mobile intemet. Handset bank allows clients to make trades when and where they choose. In this way, fast and easy banking is available to clients. This paper centers on marketing tactics of handset bank and thus presents a SoLoMo-based handset bank marketing mode, in order to provide a reference to the innovation and practice of handset bank marketing principles and means.展开更多
In the digital era, the mobile-empowered customers have new power in the palms of their hands, which means that their shoppingand buying behaviors are being totally transformed by the ability to buy anything at any ti...In the digital era, the mobile-empowered customers have new power in the palms of their hands, which means that their shoppingand buying behaviors are being totally transformed by the ability to buy anything at any time from any place. Bank account is the base camp ofmoney in economic activity, therefore who wins the mobile terminal who embraces bank accounts, who embraces bank accounts who achievesthe world, for the winner can master customer resource and business foundation. This passage focuses on the issue that how to create bankaccounts on mobile terminal for mobile banking industry in the digital era, introduced the developing background of mobile banking industry,analyzed the main challenges mobile banking industry faces, and finally concluded a workable mobile terminal-bank account problem solvingmodel from strategy level, technical level and marketing level.展开更多
文摘Banks have moved towards technology-based customer services such as mobile banking （m-banking）; as an alternative to traditional inter-personal services. However, M-banking still faces resistance that may hamper customers＇ adoption in Egypt. Following a mixed method approach, this study involves two main phases. First, a quantitative Consumer survey is conducted in the form of 350 structured questionnaires to identify the main barriers towards m-banking. Then, decision makers in 5 different public and private banks are interviewed in order to find similarities and difference, and identify service providers＇ roles regarding these barricrs. Questionnaire data was statistically analysed using independent T-Test, Chi-squares, frequencies and cross tabulations, while interview data was interpretively analysed. Results enabled the researchers to identify the risk, usage, and tradition as the most m-banking barriers that discourage m-banking adoption in Egypt as seen by the two main players.
文摘In financial services, handset bank is known as one of major channels and this is the way to go in future and a key way for banks to compete on mobile intemet. Handset bank allows clients to make trades when and where they choose. In this way, fast and easy banking is available to clients. This paper centers on marketing tactics of handset bank and thus presents a SoLoMo-based handset bank marketing mode, in order to provide a reference to the innovation and practice of handset bank marketing principles and means.
文摘In the digital era, the mobile-empowered customers have new power in the palms of their hands, which means that their shoppingand buying behaviors are being totally transformed by the ability to buy anything at any time from any place. Bank account is the base camp ofmoney in economic activity, therefore who wins the mobile terminal who embraces bank accounts, who embraces bank accounts who achievesthe world, for the winner can master customer resource and business foundation. This passage focuses on the issue that how to create bankaccounts on mobile terminal for mobile banking industry in the digital era, introduced the developing background of mobile banking industry,analyzed the main challenges mobile banking industry faces, and finally concluded a workable mobile terminal-bank account problem solvingmodel from strategy level, technical level and marketing level.
