Along with the rapid development of social economy, advertising has penetrated every corner of society. People are exposed to numerous adverting messages everyday. To compete with many other similar advertising messag...Along with the rapid development of social economy, advertising has penetrated every corner of society. People are exposed to numerous adverting messages everyday. To compete with many other similar advertising messages, advertisers use various devices to catch readers' attention, arouse their desire, and induce their action. In the present article, the writer attempts to apply the theories of general stylistics to the analysis of the commercial consumer advertisements in press. In order to generalize the stylistic features of advertising language, six samples have been selected from Reader's Digest and Washington Post. These samples will be described and analyzed in the light of stylistic studies, i.e. from the aspects of graphology, lexis, and syntax. The practical significance of the study is to show the stylistic features of English print advertisements so that English learners may have a better understanding of the nature of language and appreciate the beauty of advertising English.展开更多
文摘Along with the rapid development of social economy, advertising has penetrated every corner of society. People are exposed to numerous adverting messages everyday. To compete with many other similar advertising messages, advertisers use various devices to catch readers' attention, arouse their desire, and induce their action. In the present article, the writer attempts to apply the theories of general stylistics to the analysis of the commercial consumer advertisements in press. In order to generalize the stylistic features of advertising language, six samples have been selected from Reader's Digest and Washington Post. These samples will be described and analyzed in the light of stylistic studies, i.e. from the aspects of graphology, lexis, and syntax. The practical significance of the study is to show the stylistic features of English print advertisements so that English learners may have a better understanding of the nature of language and appreciate the beauty of advertising English.
