Through analyzing the problems of Chinese government public relations, using the idea of the Balanced Scorecard, we analyze the reasons of these problems and discuss the countermeasures from four aspects that conclude...Through analyzing the problems of Chinese government public relations, using the idea of the Balanced Scorecard, we analyze the reasons of these problems and discuss the countermeasures from four aspects that conclude financial, internal operations, customers, learning and growth to achieve the all-round and balanced development of public relations and establish a high level of government public relations organization, regarding the overall strategic goal of government public relations that aim to strengthen the communication with various public, establish an innovative, pragmatic, honest and efficient government image in the public and the international community as the center.展开更多
The paper deals with the development of digital public relations （PRs） in the Russian govemmental communications in the years of 2011-2012. Empirical study is based on the content-analysis of on-line public activiti...The paper deals with the development of digital public relations （PRs） in the Russian govemmental communications in the years of 2011-2012. Empirical study is based on the content-analysis of on-line public activities of Russian federal governmental bodies and regional governors in October-November, 2011. It has shown the coexistence of two basic models of governmental communication in the Russian Federation--old-fashioned bureaucratic and new interactive.展开更多
The past several years witnessed an obvious development in the public service of urban community in China although some dissatisfaction still exists. This paper analyzes the reasons and presents thoughts and suggestio...The past several years witnessed an obvious development in the public service of urban community in China although some dissatisfaction still exists. This paper analyzes the reasons and presents thoughts and suggestions on improving the public service of urban community.展开更多
文摘Through analyzing the problems of Chinese government public relations, using the idea of the Balanced Scorecard, we analyze the reasons of these problems and discuss the countermeasures from four aspects that conclude financial, internal operations, customers, learning and growth to achieve the all-round and balanced development of public relations and establish a high level of government public relations organization, regarding the overall strategic goal of government public relations that aim to strengthen the communication with various public, establish an innovative, pragmatic, honest and efficient government image in the public and the international community as the center.
文摘The paper deals with the development of digital public relations （PRs） in the Russian govemmental communications in the years of 2011-2012. Empirical study is based on the content-analysis of on-line public activities of Russian federal governmental bodies and regional governors in October-November, 2011. It has shown the coexistence of two basic models of governmental communication in the Russian Federation--old-fashioned bureaucratic and new interactive.
文摘The past several years witnessed an obvious development in the public service of urban community in China although some dissatisfaction still exists. This paper analyzes the reasons and presents thoughts and suggestions on improving the public service of urban community.
