“新”媒体环境下,传播中的“萌元素”探析

随着信息技术尤其是移动网络和社交媒体技术的发展,可视化、图像化已经成为不可避免的传播趋势。在这样的背景下,"萌元素"以各种各样的表现形式涌现,拥有不可小觑的影响力。本文将结合当今的时代背景和媒介环境学相关理论,探讨普遍存在于各类传播中的"萌元素",结合实例对其进行分析,找出其问题所在,并有针对性地找寻解决之道。

从《娱乐至死》到《网络至死》:“新”媒体与大众生活时代

《娱乐至死》和《网络至死》由于都是面对“新”媒体对大众生活冲击的思考,因此体现出诸多共通性。由于作者所处的时代以及身份立场的不同,两者在许多方面也存在着分野。更有意味的是,这两本书在中国大陆有着很大不同的际遇。面对“新”媒体的冲击,我们需要应时代之需,将其放置在合理位置上。在“新”媒体时代,精英知识分子应当如何恪守自己的“精英”立场,才是时代最需要的。

细说“新”媒体事件

随着传播技术的发展、受众意识的觉醒和开放,媒体事件的内涵和外延有了新的变化。本文将梳理新媒体事件的发展沿革,从几个方面论述新媒体事件的"新",并对事件发展的各个环节进行阐释。

浅谈电视民生新闻的媒介融合策略

新媒体时代的到来,对传统电视媒体的发展提出更高的要求。以电视民生新闻为例,应考虑如何借助媒介融合提高自身新闻质量,吸引更多受众群体。本次研究将对电视民生新闻与媒介融合做简要介绍,分析新媒体环境对民生新闻的影响,并提出电视民生新闻媒介融合中"新"民生内容的完善建议。

The Tension between New Media and Narratology： The Case of Cinema

We will discuss here the tension between the reality of new media and narratological theory, and the case in point will be cinema. Our thesis is that new media have to do with illusion, basically with illusion, and only derivatively with imagination; on the contrary, the field of literature has to do with imagination, strictly with imagination, not with illusion at all. If it is so, something must be wrong with the pretence of narratology, which has literature as its basic referent, to be the adequate theoretical frame in order to understand every cultural phenomenon, especially in the case of new media. We have to insist on the distinction between illusion and imagination. In fact, most literary theorists do not bear in mind such distinction; it tends to completely disappear under the general title ＂fiction.＂ To be sure, it is usually said of cinema that it is fiction, like literature, but cinema is much more than fiction, it is illusion, even if it is the illusion of a story.

New Media, Public Sphere, and Arab Spring： Demystifying the Power of Social Networks

This paper looks at the new media, communication, and political environment in both Tunisia and Egypt during and after the revolution. The new environment provided activists, politicians, civil society, and youth among others, who want to express their opinions and share their views, with various channels and means of corranunication to be part of the political action and to participate in the decision-making process. Social media played an important role in mobilizing youth to rally and protest. This is to say that a new model of communication has emerged with this new environment. The receiver has become the sender and the producer of the message. The process of communication, therefore, has been changed from one to many to from many to many, and everybody became sender and receiver at the same time. The main research question this paper aims to answer is： Are social networks enough to change the political and economic scene in the Arab World？ And is there a relationship between the new communication environment and Arab spring？ The year 2011 has been in the Arab world the year of social networks and radical changes in the political scene where a score of dictators were ousted. New political communication networks and mechanisms took place, and for the first time in Arab political communication, public opinion was a major political player. Social networks helped tremendously the formation of new public sphere where the public finds its way in the media and communication processes. At their best, new media can mobilize crowds and masses to rally and protest. They can give a social perspective to movements. However, they can＇t make change and implement democracy. After the collapse of the regimes in Tunisia and Egypt, things are not getting any better. There is no democratic transition, and both countries are experiencing complex economic, social, and political problems.

Media Activism in Search of Truth： Questioning the Mission to Restore Sanity

For a young, media savvy, radically globalized generation, television as a platform for news has lost momentum. Ironically, however, in a media landscape with a variety of news providers competing for audiences and trust, television news parodies like The Daily Show with Jon Stewart and The Colbert Report attract new audiences as they seem to fill a gap. They succeed not only in entertaining and informing （even educating） a previously ＂deactivated＂, relatively young target audience, but also in initiating activism by using old and new （social） media. How can it be that a comedy show succeeds in promoting reason and gets young people to stand up for more sanity in politics and culture？ In the sense that, in this case, critical （subversive） practice comes fxom within the mainstream, is television, as the platform that has been criticized for ＂dumbing down＂ audiences （cf. Postman 1985）, actually becoming the solution for commitment7 In this constellation, what is the role of self-determined （intrinsic） and acquired （extrinsic） practices in relation to mobilized practices and practices determined by other factors？ And how do they work differently in comparison to the subversive practices of tactical media and media activism that question the methods of biopower？ This paper examines several responses to the （more and less serious） calls for action of the two shows and discusses their delicate role as entertainers, watchdogs, and activists for reason, sanity, and what is left of truth in the media. Furthermore, implications for critical media studies are considered by questioning the claims of education towards truth （of. Mitterer, 1983）.

New Media and the Changes in the Communication Paradigm

With the emergence of the new digital platforms, a diversified number of approaches and providers cannot damage too much a rather crowded info sphere. What may come as a general challenge is the ＂performance＂ amateurs who have the devices, the will but not the skills to become reliable communicators. Good training and an expanded concern for the accuracy of messages should distinguish between fact and fiction, and between information and opinion. The smart phone, the iPod, the lap top, or the tablet has expanded the means of communication. They have also diversified the types of messages circulated. The traditional main stream media outlets are facing a mounting competition from the social networks populated with the folk journalists, albeit, and non-professionals. Basic training of all those willing to come into the communication ring and regulations may concern not only the professionals but also the amateurs, and it may be ways to get over what seems to be a deadlock.

Proximity and Framing in News Media： Effects on Credibility, Bias, Recall, and Reader Intentions

A writer＇s decision to localize a news article and the valence of the frame the writer employs can affect readers＇ perceptions of credibility and bias as well as readers＇ factual recall and the likelihood that readers would want to read the newspaper further. A 2 （proximity： local, non-local） ~ 3 （frame valence： positive, neutral, negative） factorial experiment （N = 136） tested the effects of proximity and frame valence on credibility, perceived bias, recall, and reading intentions. Articles that localized enjoyed greater perceptions of credibility but not recall, while articles with either a positive or negative frame yielded greater recall than articles with a neutral frame. Neither factor exhibited a main effect in predicting perceived bias, but their interaction was a significant predictor. In addition, localization and frame valence also influence the likelihood that participants would want to read the source newspaper again. Implications for theory and media practice are discussed.

Research on the Digital Communication Strategy of Intangible Cultural Heritage under the New Media Environment

In the field of intangible cultural heritage＇ s digital protection, a lot of research work has been made by all countries in the world, while the research on the digital commuuication of intangible cultural heritage is few and especially rarely seen in China. Under the premise, in this paper, the factors influencing intangible cultural heritage in the communication process are analyzed based on the information characteristics of intangible cultural heritage and the advantages of I-Space framework model in researching information transfer. Also, combined with the birch bark making technology in Heilongjiang province, the knowledge-based and signified communication strategy of intangible cultural heritage is proposed, aiming at providing new ideas for the researches on the digital communication of intangible cultural heritage.

Researches on the challenges and opportunities of smart phones on the ideological and political education

Mobile use of new media has played an important role in the healthy development of college students and provided convenient conditions whether in learning or school life,which also brings a new educational platform and opportunities for college ideological and political education.From the perspective of dialectical unity, this paper first analyzes the educational function of smart phones,than focuses on the opportunities and challenges for the ideological and political education brought by the smartphone.Results of this study will play a certain reference level to imorove the ideological and oolitical education.

Chinese and foreign film and TV drama translation from the perspective of cross cultural communication

. Chinese and foreign film and cultural exchanges, the translation is necessary to ensure the realization of information across language barriers to effective communication. Particularity TV drama text language determines the TV drama translation from other forms of translation particularity. According to the analysis of the speci？ c case, we discussed the basics of film and television drama translation. In recent years, foreign film and television works more and more popular in China, Subtitling received more attention. Filmography is an important medium for intercultural communication that subtitling has a very important role in cross-cultural communication. By analyzing the subtitle translation of particularity, we propose the appropriate translation approach. News translation is an interlingual intercultural communication activities and news translation there are a lot of cultural barriers that improper handling will seriously affect the effect of news media, and even misleading. News translator should understand the source culture, and appropriate use of domesticating translation strategy interpretive translation means to overcome cultural barriers in order to achieve intercultural communication.

Digital Media Ethics： Challenges Between the Public and the Private for ICTs

There have never been more ways for us to ＂communicate＂ than what we may have today as we keep developing new technologies that allow us with alternative forms of interaction other than face-to-face conversation. Our age indeed distinguishes itself by its ever more rapid transformations in the kinds of mediation for such encounters. But, especially when they are new, technologies may deeply affect how we see the world, our communities, our relationships, and ourselves. For, as people usually respond to new media with much excitement as well as a big amount of confusion, and these media may conduct to social and cultural reorganization, they should as well incite more sober reflections about such changes before they become so taken for granted to appear as almost ＂invisible＂

The Role of Voluntary Youth Work in Media in Professional Development of Young People and Documentation of Urban Space in Wroclaw （Poland）

Wroclaw is mostly known for being a university town. In addition, the city is known in Poland for its sports history--basketball and football-and for many cultural events such as the Review of Stage Songs or African Culture Brave Festival. Because of the fact that Wroclaw is one of the largest and most important cities in Poland, it quickly becomes a subject of interest in new media, including the Internet, which becomes a field for community projects. This gives a tremendous opportunity to Wroclaw＇s youth who can participate in the life of Wroclaw, as well as by volunteering learn the basics of journalism and pursue their passions in an active and creative way. In perspective of those fact, the main aim of the planned paper is to describe evolution process of possibilities which Internet media gives to young people who would like to be a journalist. It is also a trial of analysis on how citizen journalism destroyed media voluntary youth work in Wroclaw, where in fact real citizen journalism was started by young people. What is more, paper＇s goal is to present methods of urban space documentation created by teenage journalists to show multicultural spectrum of Wroclaw.

Future of Public Relations Curriculum： Searching for the Ideal Undergraduate Public Relations Curriculum

This study analyzes the public relations curricula of 44 American colleges that have a Public Relations （PR） Student Society of America （PRSSA） chapter. Through content analysis, this study examines general requirements, core public relations courses, requirements of public relations programs and strategic communication programs, and optional public relations courses offered by the colleges. The findings of this study reveal that very few public relations programs offer courses involving new media, crisis communication, and PR ethics. In order to keep in touch with the fast-changing public relations landscape, more PR programs should require and integrate new media, crisis communication and ethics courses.

New Media and Russian-Georgian August 2008 War

This paper is to study the role of new media in Russian-Georgian August War 2008. There are some blogs which were created by Georgian bloggers. They were trying to express civil activities, wanted to be involved in information war and provide information to western online space. The author of this paper reviews these online recourses. She is trying to study what kind of publications people could come ＂across, which one dominated-- materials based on information or on personal feelings, how frequently the blogs were renewed, how many readers visited these websites and etc. The purpose of the research is to find out how effective working with these groups was; whether the world leader TV or newspaper agencies used these alternative media publications and photos as the source of information or not. From the very beginning of the war several groups were formed in Facebook which is the unconditional leader in the social networks. The aim of these groups was to protect Georgia from Russian aggression. Most of these groups united Georgia＇s supporters but people also met supporters of Russia and Ossetia. These are open groups of interactive type where anybody and not only by the registered members could participate. The members, besides leaving comments and taking part in discussions, could also upload photos and videos. Consequently, we came across shots describing Russian aggression as well as facts of bombing Ossetia by the Georgian side.

Social Media Use Among Youth and Innovations of Moral Education Work With University Students in China

The new media especially the use of mobile phone for information has a profound impact on contemporary university students＇ behavior, psychology, and way of thinking. This article will elaborate on the moral education work with university students to explore innovative ideas and innovative approaches from the perspective of interpersonal communication, political science, and sociology under the new media environment. Then the article will put forward countermeasures and improvement strategies.

＂My Newscast＂ Is No Longer Ours

With this article we aim to propose an analytical alternative to what we could call the substitution and condemnation of the spectator as an element of the new technological apparatuses. Actually, what we see in many of the current reflections on new media is that while the spectator is being accused of ultimate passivity, he is also being mobilized to emancipated action as an empowered user. Through the critique of an online application available on Portuguese Radio Television （RTP）＇s website, the state-owned television network, called 0 Meu Telejornal1, we will try to demonstrate that we actually need to develop a spectator theory to critically understand the political position of the citizen within our changing contemporary media environment.

Analogue Angels and Digital Diamonds： Tracing the Origins of New Media Art

This paper explores the key vocabularies, themes, ideas, artistic movements, and technological innovations contributing to the development of the digital arts over time. As new media theorists have argued, one of the defining features of the digital arts is the break-down of divisions between art forms, and between art and society （for example, Manovich 2001, 2005）. This paper outlines how digital processes intersect with aesthetic and conceptual forms. Relevant frameworks, such as materiality, embodiment, hybridity, interactivity, and narrativity, form the origins of the genre. Digital artworks, like digital media, are interactive, participatory, dynamic, and customizable, incorporating shifting data flows and real-time user inputs （Paul 2003, 67）. The customization of content and technology, as well as the recontextualization of information, characterize projects of digital art.

Dependence Theory and Radio： An Evaluation on How Radio Can Change Future Dreams

Radio is all about dreams. This old and tired medium now fights with new media as it is with its old enemy television. Radio has a big impact on dreams. It gives you the sound and makes you dream. Once you get used to this media you start dreaming. If you used to listen radio more, you get in dependence with it. So this day dreaming change to lifeless dreaming. This article gives an evaluation of how radio audience can shape audience future dreams with dependence theory. The paper starts with a conceptual explanation of dependence theory and goes on with a survey done in Turkey to 101 radio listeners. The survey investigates on how people like listening the radio and what makes them enjoy radio. The survey assumes that people listening to radio and getting depended on it start changing the behaviors and habits of listeners. This behavior change effects listeners future dreams and the audience take radio as a model. The paper shows by using the dependence theory that radio listeners take the radio they love as model and use it to build their future business dreams.