新时代有关我国党媒“新宣传”的思考

随着互联网时代的来临,传统宣传模式已经变革,"新宣传"的崭新时代随着技术的发展逐步蔓延。于党媒而言,如何找准自身在新媒体时代的定位和诉求,如何在新时代做好"新宣传"极为重要。本研究从我国党媒视角出发,探析新时代下"新宣传"在我国的发展现状,同时借助"宣传"在概念层面的变迁与研究,得出我国党媒处于"旧宣传"到"新宣传"过渡期的变革状态,进一步思考在当代,各主体对党媒进行"新宣传"变革的要求。

后冷战时期美国新宣传批判性反思

冷战结束后,西方逐渐进入信息密集型经济时代,其所采取的政治宣传策略不再是简单地灌输,而是不断更新理念与机制,将宣传内容巧妙地包装在受众“想要”和“需要”之中;或借助于数字化的信息技术和新媒体实施新型宣传实践与宣传策略,从而提升宣传效果与影响。在此背景下,系统考察美国后冷战时期的新宣传实践,不仅有利于准确把握美国新宣传的理念、技巧与机制,而且有利于对其进行深刻的批判性反思。

Social Network Impacts on Stock Market： An Experimental View

In this paper, the authors present a method to construct a simulation experiment system which used to prove how social network affects the stock market. The authors construct a model considered of three main stock market effect factors： cognitive factors, social factors and economic factors. In the simulation system, free-scale social network is generated for information relations among investors in stock market. The authors simulate the organization information propaganda processes and generate stock related news. The generated news contains economy factors and sudden events. Stockholders cooperate with the related stockholders in their social network, and make stock exchange decision based on this news and their cognitive understanding of this news. Simulation results shows that the social network news propaganda effect stock prices. If social network in stock market have circles, the news affection will be amplified.