在“旅游历史文化”教学中进行职业情感教育

积极向上的职业情感，是职业人自我提高、建构良好职业行为的内在动力。良好的职业情感，使职业人充满自信，对企业忠诚，经得起挫折和失败。它虽然产生于职业活动中，但是它与良好的职业道德、健康的职业心理素质、特别是对职业岗位的热爱和兴趣关系密切，是职业素质的一种体现，应于职业教育中的专业素质课上加强培养。

论高校“思政课”在秦皇岛创建“旅游文化名城”中的作用

高校"思政课"不仅对培养中国特色社会主义事业合格建设者和可靠接班人具有极其重要的作用,而且具有促进所在地城市精神文明建设的作用,秦皇岛在创建"旅游文化名城"的过程中要充分考虑到二者的相关性,发挥校地共建的合力。

甘肃永登连城鲁土司历史文化资源在当代旅游发展中的重大意义

甘肃永登连城鲁土司统治连城长达五百六十多年,留下了弥足珍贵的历史文化资源,是当地发展旅游业的宝贵财富。作者根据鲁土司历史文化资源的特点,把它作为一种宝贵的人文历史旅游资源来挖掘,并对其提出旅游开发的战略构想。

“旅游+历史文化”融合发展研究——以喀什古城为例

喀什古城作为喀什具有典型性和吸引力的文化元素之一,具有十分浓厚的地域特色和历史特色。在文旅融合背景下,将喀什古城中的历史文化元素与旅游业相结合进行宣传和推广,不仅能促进该区域内文化产业与旅游业的融合发展,更能激发民众的历史文化传承意识。但在实际融合发展中,融合意识不强、融合手段单一、基础设施建设不足以及资源开发不足的现象成为阻碍喀什古城文化对外传播的重要因素。针对此情况,当地相关部门需要从意识、手段、基础设施、资源开发等角度寻求解决方案,促进该区域的文旅融合发展。

产业融合背景下“旅游+文化”赋能乡村振兴路径研究

“旅游+文化”产业为农村的发展注入了新的活力,文化赋能乡村振兴不仅可以提高当地的经济效益,还可在文化传承、基础设施建设、人才引进、打造品牌经济等方面注入新的血液,极大地提升农民的文化自信及幸福感。本文从挖掘民俗文化资源、推动旅游产业模式升级、发挥主体能动性等方面阐述“文化+旅游”赋能乡村振兴的路径,以期为乡村振兴的推进提供动力。

Rural Tourism Format Network Mode Based on Community Participation:A Case Study of Jindatian Village of Zhejiang Province

Because of the existing problems, features and demands in China ’s rural tourism development, sustainability in modern rural tourism necessitates the own ca-pability of rural vil ages and the active participation of community residents. The structure of rural community with the impact of rural tourism is analyzed, and the coupling relation between rural tourism development mode and rural community is discussed. With the integration of rural tourism resource and community capability, network of rural tourism formats is organized starting with the possibility and ways of participation of community＆#39;s vil agers, and formats of public resource type, plat-form investment type, smal and micro enterprises type, and general investment type are constructed to realize the positive cycle of rural community factors and tourism development. A case study of Jindatian Vil age demonstrates the feasibility of rural tourism network mode based on community development, which can depend on community＇s capability to realize the sustainable rural tourism, the protection and heritance of rural culture, and the regeneration of rural economy.

Routes Choice of Urban Agriculture,Ecotourism and Cultural Innovation Industry Fusion

The fusion of urban agriculture, ecotourism and cultural innovation industry has been a necessary way for industry updating, value increase and income im- provement of farmers in suburbs. The methods available of the fusion are as fol- lows： corporation development and operation, led by government with an integrated plan; corporation management and development under guidance of market with sup- port from government; collective development under guidance of market and policies; individual development and operation with the model of ＂villagers participation de- pending on infrastructure provided by government＂. The four routes enjoy exclusive advantages and characters. Hence, different villages and towns should adopt the most suitable one according to local conditions for further development and management.

THE PRELIMINARY STUDY ON LANDSCAPE CULTURE ORIENTATION AND EXPLOITATION OF THE SOUTH DONGTING LAKE WETLAND

Dongting Lake is internationally a n important wetland.We studied and s ummarized the conception,func-tion,classification and current situation of the wetland-landscape cu lture in this region.The results showed that the cul-ture of Dongting Lake wetland was ric h in diversity,which are the Rice Cul tivation Culture,high-balustrade dwelling,Nuo Culture,Ship Culture,Dragon Bo at Culture,Chu Culture,Ancient Arc hitecture Landscape,Wetland Foodstuff and Cuisine Culture,Civil Art,Historic Heritage and Cultural Relics,Revolutionary Sites and Ruins,and Production and Living Culture,etc.We also evaluated the eco-tourism value of wetland l andscape culture,and analyzed its f eatures and orientation.The results revealed t hat the south Dongting Lake wetland p lays a key role on the Changjiang(Yangtze)River reaches civilization and Chinese civilization,even has great influence on the global civilization.We summ arized that the soul of the south Dongting Lake Cultu re was Wetland Culture,Water Cultur e,Rice Cultivation and Chu Culture.The thoughts,principles and approaches of sustainable exploitation and ut ilization of the wetland landscape c ulture were formulat-ed and suggested.

扁平化设计融入旅游文化宣传中的价值——以世界文化遗产开平碉楼与村落为例

扁平化设计本质上是功能主义的回归,是现代主义设计的延续,更是当代设计思潮的集中反映。其本质是关注内容本身。当开平碉楼与村落以扁平化的表现形式去宣传其旅游文化时,则会让读者打破对碉楼宣传一成不变的印象,从而激发他们走近碉楼,主动认识侨乡文化的兴趣。扁平化的表现形式还会减少人们的视觉干扰,简约的视觉风格让他们更容易记住开平碉楼与村落。从而充分发挥开平碉楼与村落的内在精神价值,更好地保护世界文化遗产。

The Impact of the Cognition of Landscape Experience on Tourist Environmental Conservation Behaviors

This article explores the relationship between the tourist's cognition of the landscape experience and the environmental conservation efforts at three distinct tourist sites in mountains of southwestern China. A total of 1500 on-site questionnaire surveys were distributed and 1142 valid questionnaires were used for statistical analysis. Results from multi-group path analysis showed that both cognition of the cultural landscape experience and cognition of the natural landscape experience had positive impacts on environmental conservation behaviors and behavior intentions of tourists. Results from comparative analysis among the three tourist sites indicated that cognition of the cultural landscape experience had a stronger power to predict senior environmental conservation behaviors and behavior intentions than cognition of the natural landscape experience, whereas cognition of the natural landscape experience had more power to predict general environmental conservation behaviors and behavior intentions than cognition of the cultural landscape experience. Furthermore, our findings benefit environmental management and sustainabilityat tourist sites.

A model of deep ecotourism development and its empirical study

Ecotourism requires the harmony of all factors involved in tourism system for a multilateral benefit. Based on such cognition, a concept of deep ecotourism development is put forward which includes two connotations: on the one hand, it should give prominence to the display of the eco-culture of the tourist destination and tourists' eco-experience, in which way the development behavior on the tourist destination and the tourists' behavior will be regulated; on the other hand, it implies the deep harmony among tourist entrepreneurs and tourists, the local governments and the local residents, as well as tourist activities and the ecological environment in the tourism development for the multilateral benefit of every element involved and sustainable tourism development. The common sense is that the degrees in a certain tourism destination will differ and that consequently four levels of ecotourism are divided - very shallow ecotourism, shallow ecotourism, deep ecotourism and very deep ecotourism. To move shallow ecotourism toward deep one, two models of "four subjects and two wings" and "connecting the two wings" of deep ecotourism development system are introduced to make ecotourism industry favorable to the display of eco-culture and the sustainable development of the destination community. With the two models, a case study of ecotourism development in Louguantai National Forest Park was made as a demonstration. The ultimate purpose is to build an ideal new Shangri-La.

Livelihood changes and evolution of upland ethnic communities driven by tourism:a case study in Guizhou Province,southwest China

As an effective livelihood approach to alleviate poverty without rural population migration, ethnic tourism has become the primary choice of economic development in ethnic areas worldwide in addition to traditional livelihood approaches. This article applies the theories of livelihood to study the community evolution driven by tourism livelihood and examine three mountainous tourism communities in different stages of tourist area life cycle. Drawing on the methods of GIS spatial analysis, semi-structured interviews and questionnaires, this article proposes a sustainable livelihood framework for ethnic tourism to explore the evolution of ethnic tourism communities by identifying changes in livelihood assets(natural, financial, social, cultural and human capitals) in the process of tourism development. The results show that the development of ethnic tourism has led to changes in the increase of building land, and the diversification of land use functions with a trend of shifting from meeting local villagers' living needs to satisfying tourists, income composition and uneven distribution of tourism income spatially. Ethnic tourism also led to the deterioration of traditional social management structure, collapse of neighboring relationship, the over- commercialization and staged authenticity of ethnic culture, as well as the gradual vanish of agricultural knowledge with a trend of increasing modern business knowledge and higher education. In addition, these changes, involving livelihood assets from natural, economic, human, social and cultural aspects are interrelated and interactive, which form new evolution characters of ethnic community. This study reveals the conflicts over livelihood approaches which have formed new vulnerabilities to impact on sustainable evolution of ethnic communities. This research provides implications for achieving the sustainable development of ethnic communities with the driving force of tourism livelihood.

Effect of South Korean Pop Culture on the Potential Tourists from Chinese Mainland

Following along with South Korean Pop culture sweeping across Chinese Mainland, Chinese market of South Korea tour is developing rapidly. An analysis demonstrates that the movie and television industry of South Korea is one of the most essential factors to attract the potential tourist from China. South Korean Pop culture is directly affecting rather the image of South Korean as a tourist destination than tourists＇ purchasing. And the paper suggests a set of ＂4S＂ strategy for South Korean to combine the elements of South Korean movies with those of tourism, so as to create an industrial development pattern characterized as ＂movies ＋ tourism＂.

Tourism as an Industry in Heritage Site-A Case Study on World Heritage Site of Fujian Tulou

Cultural heritage is seen as a cultural capital. The heritage tourism increases the local employment and income, however, brings some problems at the same time, changing the traditional living way and industrial structure. The sustainability of economic development by tourism is also questioned. Fujian Tulou is a world heritage site in China, inscribed in 2008. The nomination has brought great changes to the sites, especially the flourishing tourism industries by the local communities as well as the tourism companies. The latter also take part in the management of the heritage site and get most of the income. The data in economic areas is analyzed in this study and explains the cultural tourism as a positive drive for the local economy, which contributes little to the life of locals. With the analysis of the changes and benefits from the tourism, we have found that tourism, as a dominant industry, might be a potential negative element for heritage conservation. According to the different situations of sites in Fujian Tulou, a proper planning of management is in need to integrate the tourism, conservation and development.

Analysis of Cultural Tourism Motivation： The Case of Turkish Students

The objective of this study is to understand the underlying dimensions of motivation for attending the cultural tourism among the students, and if motivation will show variation with respect to the socio-demographic composition of the students. Data were collected by the way of a self-administered questionnaire with the study sample comprising students from bachelor degree programs. The results of the study offer an important view regarding the motivation for attending cultural tourism among Turkish students. The paper ends with both practical implications for the cultural tourism organizers and some theoretical contribution to the research of cultural tourism.

The “Valley Economy” Model of Regional Development: A Case Study of Mountain Areas in Beijing, Northern China

A case study is presented of a regional development model for valley economies in the mountain areas of Beijing, China. The nature and framework of the valley economy model are described and the development of the model, which is specific to the mountain areas of Beijing, is analyzed. Five different valley economy models applied in the Beijing mountain areas are compared. The major purpose of the valley economy model is to develop the regional economy, including the selection of appropriate industries, the allocation of industrial space, the establishment of supply chains and the integration of various industries. Pilot experiments using the valley economy model have been conducted in seven counties(districts) in Beijing: Pinggu, Huairou, Changping, Mentougou, and Fangshan districts, and Yanqing and Miyun counties. Five models for developing the Beijing mountain areas have been explored, including: creative cultural industries, characteristic industry clusters, the promotion of large tourist areas, natural scenic tourism and folk cultural tourism. Each model has its own unique features and potential to help in the regional development of mountain areas.

Relationship between the development of ethnic tourism and the protection for regional culture:a case study of Tuwa people

The innocent Tuwa people live in Kanas Lake, a world famous national reserve in northern Xinjiang. With therapid development of tourism today, Tuwa people are finally involved in tourism industry. The development of tourismis a two-edged sword. On the one hand, it boosts the revival of Tuwa culture, provides a large number of employmentopportunities and cross-cultural exchanges, and improves material welfare for Tuwa people. On the other hand, somedisadvantages have also resulted from tourism development, such as the unauthentic exhibition of Tuwa culture, limitedtourists, Tuwa group interaction, and limited material improvement for the Tuwa, etc. This paper takes Tuwa people asa case, illustrates the types, characteristics and the conditions for the development of Tuwa culture, explores the advan-tages and disadvantages resulting from the development of folk-custom tourism industry and then puts forwardsrecommendations on the protection for local cultures as follows: (1) attach great importance to Tuwa culture in thetourism development of Kanas Lake Visitor Attraction; (2) construct the aboriginal village with the consciousness ofprotection; (3) remove the Tuwa village; (4) consummate the management mode and let Tuwa people really benefit fromtourism; (5) restrict the grazing in the scenic spots and protect natural grassland; (6) promote Tuwa people’s ability ofself-supervision and self-management; (7) exhibit Tuwa culture authentically.

Sustainable Tourism Development Management of Local Cultural Landscapes

Nowa days,ecological and cultural tourism,especially those ancient villages and towns in China,have attracted an in- creasing number of tourists because of their unique cultural fea- tures.However,rapid development of tourism brings economic benefits,but results in a series of problems that threaten further tourism development and protection of ancient towns,such as over-commercialization and tourism urbanization.Taking Long- men ancient town as an example,this paper presented a sustain- able way of preserving and developing resources of ancient vil- lages and towns.First,identify cultural features and the extent of ancient villages and towns,and find the approach through which a cultural landscape zoning can be applied.Second,define a coop- erative function area to release the pressure on core areas and protect their authentic cultures by extending tourism space.Third, balance tourism development with traditional industries to en- hance the sustainability of community economies.

The Ethics of Touch in Women Travellers＇ First Encounters With Foreign Ethnicities

This paper compares 18th and 19th century travelogues written by women and men travelling the cultural contact zones of the empire, as well as fictional recreations of such first encounters. A juxtaposition of the writers＇ reaction to the dynamics of gazing and the ethics of touch yields surprising results. Many women travellers have no problem to acknowledge the reciprocity of the gaze, accepting, as a matter of course, that the objects of their ethnological interest will gaze at them in return. In comparison, male travellers often exhibit unease at becoming an object of appraisal and observation. Even more interestingly, male travellers often shy away from haptic contact with members of the indigenous population, whereas many （though not all） women are more tolerant of touch and proximity. Regarded as ＂unwomanly＂ by their contemporaries, they carved out for themselves roles which allowed for a more intimate interaction with foreign ethnicities; also, they wrote in different genres--private memoirs instead of official reports. But even in their （semi） fictional writings male authors seem to imagine inter-cultural encounters in different terms from women and tend not let their protagonists enter into close bodily contact with the indigenous population.

Sustainability of Touristic Potential of the Old Van City and Castle of Van in Terms of Cultural, Historical and Natural Values

Tourism has become the world＇s fastest growing sector due to acceleration of technology and information flow in the globalized world of today, development of the modem mass transport system and increase in people＇s disposable income. Upon tourism＇s being considered as a serious development strategy in the developments of the countries, all the countries of the world have begun to accelerate their investments in this area through utilizing the natural and cultural assets of their countries （heritage） with a view to provide revenue to their economy as well as creation of jobs. This situation, which has emerged as a result of the globalization of supply and demand in tourism, has created certain problems in terms of environmental balance and the living conditions of local people as a result of poor management of the utilization of natural and cultural resources. The objective of this paper is to examine the concepts and principles germane to sustainable tourism which has significant contribution to the development of the countries, made at the macro level both in the world and in Turkey. The aim of this paper, at the micro level, is to create awareness incident to the tourism resources of the Van Region and the Old Van province and ensure the utilization of these resources through protection thereof. At the end of the study, the importance of the protection of heritage resources as well as fair use thereof in terms of increasing the competitiveness of Turkey on a global scale in tourism is addressed in the light of the overall evaluations.