差异化打天下的水井坊

一瓶酒“攻下”一座城，在一个阶段性的时间内，能够有这样比较好的发展，取决于水井坊最注重的一点，“三个字——‘差异化’”。

中国文学创作中“水井”意象内涵解读

水井是中国的一件有着悠久历史的古老器物,直到今天还广泛应用于人们日常生活中。中国文学创作历来有托物言志和借景抒情的传统,水井因为自身的特征,以不同的意象出现在各类文学作品中,表现出了一种广泛而深刻的文化内涵。本文从带有＂井＂字的背井离乡、坐井观天、古井芳魂和深井通幽四个成语入手,结合具体的作品,对水井不同的意象内涵进行了解读,以期能够对中国文学创作有更为深刻的认知和理解。

抚今追昔话“水井”

人类与水的关系，如同与布帛蔬粟一样，是一时一刻也不能离开的。况人们对于水的需要，更有甚于布帛蔬粟。水是人类的生命之源，一个城市的建立与发展也离不开水。以北京为倒，从三千多年前的蓟与燕，乃至金、元、明、清的北京城，都紧紧依靠着永定河。永定河可以称之为北京城的母亲河。历史上北京城市的发展‘直是处于永定河的冲积平原之上，由于永定河水源非常丰富，在这冲积平原上，呈现纵横交错的河流湖泊。而这些河流湖泊，又为北京地区人们的生存与发展，提供了有力的保障。

品牌在外国市场上的消费者认知研究——以“水井坊”品牌为例

文章以中国品牌“水井坊”(其产品为中国传统美食热干面)为例,探讨该品牌在进入新市场时可能面临的挑战,并提供相关解决方案以吸引本土消费者购买其产品。文章主要通过以下3个方面展开探索:一是阐明现有消费者对该品牌和热干面的态度与看法;二是了解涉及消费者的行为;三是确定影响陌生食品和消费者之间关系的障碍和动机。

水井坊 中国高尚生活元素

2004年,高盛公司伦敦总部发布的一项针对中国消费市场的分析报告指出,2003年中国的奢侈品市场已达20亿美元,其上升幅度为全球之首。同年,摩根士丹利也在一份报告指出, 目前中国有10%的人有能力消费高档奢侈品,而且这个数字还在不断增长。正是这样的数字,让中国开始正视“奢侈”这个曾经一度禁忌的词语。奢侈品概念也正在变化。沃尔冈·拉茨勒在畅销书《奢侈带来富足》说: “旧式奢侈是消耗,而且常常是破坏;而新式奢侈则寻求具备前瞻性的技术方案来解决问题,致力于以知识和能力取胜,它提供了保护和改善的可能性。”奢侈品概念也在延伸。除了物质产品之外, 奢侈品已经延伸到了健康、休闲、旅游、体验、饮食、运动、社交等多个方面;奢侈品消费已经从对昂贵的物质用品的追求转变到了对一种理想的生活方式的追求。这一风尚的转变,正好应和中国式高尚生活的意境与理想,那就是永恒追求人生的完美体验与自然的和谐共鸣,最终达到人生的至高境界。在中国文化中,奢侈不一定代表高尚。中国式的高尚生活,是物质与精神的更高层次结合。这种生活更多地代表一种生活态度:自然洒脱、不拘一格、勇于追求,正是水井坊所倡导的高尚生活。作为高端白酒品牌,水井坊参加了国际顶级私人物品展,接着又荣膺“中国顶级品牌”称号,一切都在证明一点:水井坊作为中国高尚生活元素,已经渐渐深入人心。

水井坊，复兴中国酒道

水井坊的城功入市，被业界视为中国白酒界的奇迹；而且，借“复兴中国酒道”的大旗，水井坊成为中国高端白酒对抗洋酒的急先锋。

Analysis and application of the response characteristics of DLL and LWD resistivity in horizontal well

There exist different response characteristics in the resistivity measurements of dual laterolog （DLL） and logging while drilling （LWD） electromagnetic wave propagation logging in highly deviated and horizontal wells due to the difference in their measuring principles. In this study, we first use the integral equation method simulated the response characteristics of LWD resistivity and use the three dimensional finite element method （3D-FEM） simulated the response characteristics of DLL resistivity in horizontal wells, and then analyzed the response differences between the DLL and LWD resistivity. The comparative analysis indicated that the response differences may be caused by different factors such as differences in the angle of instrument inclination, anisotropy, formation interface, and mud intrusion. In the interface, the curves of the LWD resistivity become sharp with increases in the deviation while those of the DLL resistivity gradually become smooth. Both curves are affected by the anisotropy although the effect on DLL resistivity is lower than the LWD resistivity. These differences aid in providing a reasonable explanation in the horizontal well. However, this can also simultaneously lead to false results. At the end of the study, we explain the effects of the differences in the interpretation of the horizontal well based on the results and actual data analysis.

Study on the simulation of acoustic logging measurements in horizontal and deviated wells

The conventional acoustic logging interpretation method, which is based on vertical wells that penetrate isotropic formations, is not suitable for horizontal and deviated wells penetrating anisotropic formations. This unsuitability is because during horizontal and deviated well drilling, cuttings will splash on the well wall or fall into the borehole bottom and form a thin bed of cuttings. In addition, the high velocity layers at different depths and intrinsic anisotropy may affect acoustic logging measurements. In this study, we examine how these factors affect the acoustic wave slowness measured in horizontal and deviated wells that are surrounded by an anisotropic medium using numerical simulation. We use the staggered-grid finite difference method in time domain （FDTD） combined with hybrid-PML. First, we acquire the acoustic slowness using a simulated array logging system, and then, we analyze how various factors affect acoustic slowness measurements and the differences between the effects of these factors. The factors considered are high-velocity layers, thin beds of cuttings, dipping angle, formation thickness, and anisotropy. The simulation results show that these factors affect acoustic wave slowness measurements differently. We observe that when the wavelength is much smaller than the distance between the borehole wall and high velocity layer, the true slowness of the formation could be acquired. When the wavelengths are of the same order （i.e., in the near-field scenarios）, the geometrical acoustics theory is no longer applicable. Furthermore, when a thin bed of cuttings exists at the bottom of the borehole, Fermat＇s principle is still applicable, and true slowness can be acquired. In anisotropic formations, the measured slowness changes with increments in the dipping angle. Finally, for a measurement system with specific spacing, the slowness of a thin target layer can be acquired when the distance covered by the logging tool is sufficiently long. Based on systematical simulations with different dipping angles and anisotropy in homogenous TI media, slowness estimation charts are established to quantitatively determine the slowness at any dipping angle and for any value of the anisotropic ratio. Synthetic examples with different acoustic logging tools and different elastic parameters demonstrate that the acoustic slowness estimation method can be conveniently applied to horizontal and deviated wells in TI formations with high accuracy.

Azimuthal cement evaluation with an acoustic phased-arc array transmitter:numerical simulations and field tests

We developed a novel cement evaluation logging tool,named the azimuthally acoustic bond tool（AABT）,which uses a phased-arc array transmitter with azimuthal detection capability.We combined numerical simulations and field tests to verify the AABT tool.The numerical simulation results showed that the radiation direction of the subarray corresponding to the maximum amplitude of the first arrival matches the azimuth of the channeling when it is behind the casing.With larger channeling size in the circumferential direction,the amplitude difference of the casing wave at different azimuths becomes more evident.The test results showed that the AABT can accurately locate the casing collars and evaluate the cement bond quality with azimuthal resolution at the casing-cement interface,and can visualize the size,depth,and azimuth of channeling.In the case of good casingcement bonding,the AABT can further evaluate the cement bond quality at the cementformation interface with azimuthal resolution by using the amplitude map and the velocity of the formation wave.

Characteristics of resistivity log response of oil layers under polymer flooding

Resistivity log responses are different when the oil layers is filled by a polymer solution or water and it seriously affects the log interpretation of the water flooded layer. In this paper, we first analyze the electrical properties of the polymer solution. Then, according to the different processes for polymer flooding the reservoir, we perform rock resistivity experiments and analyze the rock resistivity variations in different displacement phases. We also compare the resistivity log responses of oil layers filled with the polymer solution to those filled with water. The results show that when displacing the oil-bearing core by different polymers, the resistivity changes monotonously decrease and show either ＂W＂ type or ＂S＂ type. The resistivity log responses are weak when displacing water and there is no flooded show if the oil layer is injected by a fresh water polymer solution. If the oil layer is injected by a sewage polymer solution, the resistivity log response has similar characteristic as a polluted water flooded layer.

A study on the discrete image method for calculation of transient electromagnetic fields in geological media

We conducted a study on the numerical calculation and response analysis of a transient electromagnetic field generated by a ground source in geological media. One solution method, the traditional discrete image method, involves complex operation, and its digital filtering algorithm requires a large number of calculations. To solve these problems, we proposed an improved discrete image method, where the following are realized： the real number of the electromagnetic field solution based on the Gaver-Stehfest algorithm for approximate inversion, the exponential approximation of the objective kernel function using the Prony method, the transient electromagnetic field according to discrete image theory, and closed-form solution of the approximate coefficients. To verify the method, we tentatively calculated the transient electromagnetic field in a homogeneous model and compared it with the results obtained from the Hankel transform digital filtering method. The results show that the method has considerable accuracy and good applicability. We then used this method to calculate the transient electromagnetic field generated by a ground magnetic dipole source in a typical geoelectric model and analyzed the horizontal component response of the induced magnetic field obtained from the ＂ground excitation-stratum measurement method. We reached the conclusion that the horizontal component response of a transient field is related to the geoelectric structure, observation time, spatial location, and others. The horizontal component response of the induced magnetic field reflects the eddy current field distribution and its vertical gradient variation. During the detection of abnormal objects, positions with a zero or comparatively large offset were selected for the drill- hole measurements or a comparatively long observation delay was adopted to reduce the influence of the ambient field on the survey results. The discrete image method and forward calculation results in this paper can be used as references for relevant research.

Three-dimensional numerical modeling of fullspace transient electromagnetic responses of water in goaf

The full-space transient electromagnetic response of water-filled goaves in coal mines were numerically modeled. Traditional numerical modeling methods cannot be used to simulate the underground full-space transient electromagnetic field. We used multiple transmitting loops instead of the traditional single transmitting loop to load the transmitting loop into Cartesian grids. We improved the method for calculating the z-component of the magnetic field based on the characteristics of full space. Then, we established the full- space 3D geoelectrical model using geological data for coalmines. In addition, the transient electromagnetic responses of water-filled goaves of variable shape at different locations were simulated by using the finite-difference time-domain （FDTD） method. Moreover, we evaluated the apparent resistivity results. The numerical modeling results suggested that the resistivity differences between the coal seam and its roof and floor greatly affect the distribution of apparent resistivity, resulting in nearly circular contours with the roadway head at the center. The actual distribution of apparent resistivity for different geoelectrical models of water in goaves was consistent with the models. However, when the goal water was located in one side, a false low-resistivity anomaly would appear on the other side owing to the full-space effect but the response was much weaker. Finally, the modeling results were subsequently confirmed by drilling, suggesting that the proposed method was effective.

Stability control of gate groups in deep wells

In order to study stability control methods for a deep gate group under complex stresses,we conducted field investigations and analyses of reasons for damage in the Xuzhou mining district.Three reasons are proposed:deep high stress,improper roadway layout and support technology.The stability control countermeasures of the gate group consist of an intensive design technology and responding bolt-mesh-anchor truss support technology.Our research method has been applied at the -1000 m level gate group in Qishan Coal Mine.Suitable countermeasures have been tested by field monitoring.

Remaining oil distribution in (Ng_3)~3 bottom water reservoir of Lin 2-6 fault-block in Huimin depression and potential tapping in horizontal well

Oil reservoirs with secondary bottom water in Ng33 members (in Guantao formation, Paleogene system) of Lin2-6 fault block in Huimin depression (Bohai Bay Basin) have entered the late stage of ultra-high water-containing-exploitation. Oil exploitation from vertical wells is becoming more and more inefficient. The reservoir type, with water displacing oil and the remaining oil distribution are specifically studied in order to improve the efficiency of the recovery ratio. An integrated scheme for adjusting horizontal wells has been designed and the key technique of the scheme optimized. The study shows that: 1) the positive rhythm of fluvial depositional features is the internal cause of the flooding of oil reservoirs while water injection, injection-production patterns and accumulative petroleum production are the external causes; 2) oil-water driving patterns have transferred from edge water advancing to bottom-water-coning; distribution of the remaining oil mainly concentrates in the upper rhythm and top of the middle rhythm in Ng33 members; 3) a great deal of remaining oil is enriched in high positions of faults, in axes of tiny structures, in stagnation areas among water-injection wells and oil-wells and in tectonic saddle areas with sparse wells. Compared with vertical wells, horizontal wells have advantages such as high recovery, high off-take potential, high critical output, large controlling areas and long time of bottom-water breakthrough.

Simulation of Water-Resistance of a Clay Layer During Mining:Analysis of a Safe Water Head

Given previous research and prototypical geological conditions of a mining workface,we simulated fis-sure development in clay layers at the bottom of Quaternary strata and above bedrock,sand and water inrush during mining by model experiments. The results show that V-shaped fissures usually occur in the bottom clay layer at the front top of the active face and that the position of these fissures changes periodically with ground pressure intervals. These fissures occur exactly in the area where the horizontal strain is concentrated. The results also demonstrate that the permeability coefficient of the cracked clay decreases while fissures tend to close. The permeability of the cracked bottom clay layer increases rapidly after a turning point in the permeability coefficient-water head curve (K-H curve) under a certain vertical load. Under static water pressure,the permeability coefficient of cracked clay decreases when load increases. A turning point in the K-H curve showed up and can be seen as a cutoff point to de-cide water inrush under a certain load level. Under an instantaneous water head,the greatest ability of the cracked clay to avoid drastic water inflow is a little higher than that under static conditions.

Non-Darcian Flow Toward a Finite-Diameter Vertical Well in a Confined Aquifer

Non-Darcian radial flow toward a finite-diameter, fully penetrating well in a confined aquifer was analyzed on the basis of the Izbash equation with consideration of the wellbore storage effect. We derived semi-analytical solutions of drawdown by using the Boltzmann transform, and obtained approximate analytical solutions of the drawdown at early and late times. MATLAB programs were developed to facilitate computation of the semi-analytical solutions. The turbulence factor v which was directly related to the pumping rate appeared to have negligible influence upon the wellbore well function at early times, but imposed significant influence at intermediate and late times. However, the turbulence factor v imposed non-negligible influence upon the aquifer well function during the entire pumping period, provided that the observation point was not sufficiently close to the wellbore. Sensitivity analysis indicated that the power index n in the Izbash equation had less influence on the type curves at the face of the pumping wellbore, but had much greater influence upon the well function in the aquifer. As the n values increased, the drawdown in the aquifer decreased at early times and increased at late times. The Boltzmann transformation could only be used in an approximate sense for radial non-Darcian flow problems. This approximation would provide accurate solutions at early times, and introduce small but consistent discrepancies at intermediate and late times for the wellbore well function.

Research on mechanism of groundwater pollution from mine water in abandoned mines

In order to understand the mechanism and regularity of the groundwater contamination from mine water of abandoned mines, experiments were conducted on an abandoned coal mine in Fuxin, a representative city with lots of mine water in northeast China. The groundwater pollution from different contaminants of coal-mining voids （total hardness, SO4^2-, CI^- and total Fe） and pollution factors transportation situation in the coal rock were simulated by soil column experiment under the conditions of mine water leaching and main water leaching （similar to rainwater leaching）, and the water-rock interaction mechanism was discussed during mine water infiltration through saturated coal rock by application of principle of mass conservation, based on physical properties of coal rock, as well as monitored chemical composition. The results show that, compared with the clear water leaching process, trends of change in pollutant concentrations presented different characteristics in the mine water leaching process. Groundwater is contaminated by the water rock interactions such as migration ＆ accumulation, adsorption ＆ transformation, dissolution ＆ desorption and ion exchange during the mine water permeation. The experiments also suggest that at first dissolution rate of some kinds of dissoluble salts is high, but it decreases with leaching time, even to zero during both the mine water leaching and main water leaching.

Structural motion of water-resisting key strata lying on overburden

Water-preserved mining is one of the important parts of the ‘Green Mining’ technological system. The purpose of wa-ter-preserved mining is to prevent water from bursting out in coal mines and thus to protect water resources. The principle of wa-ter-resisting key strata (WKS) is proposed to establish a model capable of guiding and developing water-preserved mining technol-ogy. The experimental model of the WKS is constructed following requirements of the Data Image Correlative Method (DICM). Five experimental schemes are designed according to different combined patterns of the WKS. The water-resisting performance of the WKS is analyzed from observation of structural stability. All of them provide referential value for water-preserved mining.

Simulation logging experiment and interpretation model of array production logging measurements in a horizontal well

The distributions of local velocity and local phase holdup along the radial direction of pipes are complicated because of gravity differentiation,and the distribution of fluid velocity fi eld changes along the gravity direction in horizontal wells.Therefore,measuring the mixture flow and water holdup is difficult,resulting in poor interpretation accuracy of the production logging output profile.In this paper,oil–water two-phase flow dynamic simulation logging experiments in horizontal oil–water two-phase fl ow simulation wells were conducted using the Multiple Array Production Suite,which comprises a capacitance array tool(CAT)and a spinner array tool(SAT),and then the response characteristics of SAT and CAT in diff erent fl ow rates and water cut production conditions were studied.According to the response characteristics of CAT in diff erent water holdup ranges,interpolation imaging along the wellbore section determines the water holdup distribution,and then,the oil–water two-phase velocity fi eld in the fl ow section was reconstructed on the basis of the fl ow section water holdup distribution and the logging value of SAT and combined with the rheological equation of viscous fl uid,and the calculation method of the oil–water partial phase fl ow rate in the fl ow section was proposed.This new approach was applied in the experiment data calculations,and the results are basically consistent with the experimental data.The total fl ow rate and water holdup from the calculation are in agreement with the set values in the experiment,suggesting that the method has high accuracy.

Analysis and Design of Trial Well Mooring in Deepwater of the South China Sea

Mooring systems play an important role for semi-submersible rigs that drill in deepwater.A detailed analysis was carried out on the mooring of a semi-submersible rig that conducted a trial well drilling at a deepwater location in the South China Sea in 2009.The rig was 30 years old and had a shallow platform with a designed maximum operating water depth of 457 m.Following the mooring analysis,a mooring design was given that requires upgrading of the rig’s original mooring system.The upgrade included several innovations,such as installing eight larger anchors,i.e.replacing the original anchors and inserting an additional 600 m of steel wires with the existing chains.All this was done to enhance the mooring capability of the rig in order for the rig to be held in position to conduct drilling at a water depth of 476 m.The overall duration of the drilling was 50 days and the upgraded mooring system proved to be efficient in achieving the goal of keeping the rig stationary while it was drilling the trial well in the South China Sea.This successful campaign demonstrates that an older semi-submersible rig can take on drilling in deep water after careful design and proper upgrading and modification to the original mooring system.