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“液态社会”下,纸媒如何找准场景传播生态位?
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作者 甄芹 《南方传媒研究》 2024年第3期73-77,共5页
奢侈品品牌Dior(迪奥)深圳大秀广告登上南方都市报封面,刷屏朋友圈并引发热议,为沉寂许久的纸媒注入一针“强心剂”。纸媒如何在“液态社会”催生的融媒生态中找准传播生态位?在场景时代如何与受众发生互动和情感连接?从内容影响力到品... 奢侈品品牌Dior(迪奥)深圳大秀广告登上南方都市报封面,刷屏朋友圈并引发热议,为沉寂许久的纸媒注入一针“强心剂”。纸媒如何在“液态社会”催生的融媒生态中找准传播生态位?在场景时代如何与受众发生互动和情感连接?从内容影响力到品牌“营”响力如何实现?本文探讨以报纸为传播“链主”的注意力变现实践案例背后的方法论和路径。 展开更多
关键词 “液态社会” “三位一体” 场景算法 注意力变现
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新时代我国主旋律纪录片的发展流变、理念突破与现实抉择 被引量:11
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作者 张步中 王攀 《现代传播(中国传媒大学学报)》 CSSCI 北大核心 2021年第3期120-123,共4页
主旋律纪录片作为最具有中国特色的片种,承载着国家演变的轨迹与民族复兴的记忆。新时代主旋律纪录片最大的特色在于边界的消弭,与鲍曼眼中的"液态"社会有异曲同工之妙:在发展流变中表现为题材的延展性,将政治、经济、文化和... 主旋律纪录片作为最具有中国特色的片种,承载着国家演变的轨迹与民族复兴的记忆。新时代主旋律纪录片最大的特色在于边界的消弭,与鲍曼眼中的"液态"社会有异曲同工之妙:在发展流变中表现为题材的延展性,将政治、经济、文化和历史有机融合;在理念突破中表现为价值的兼容并蓄,其外在价值与内在理念息息相关,透过价值便于发掘出理念变更的规律;在现实抉择中表现为施策的扬长避短,培育多元创作主体并加速传播渗透是新时代主旋律纪录片精准施策的关键所在。 展开更多
关键词 新时代 主旋律 纪录片 “液态社会
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A Personal Desktop Liquid-Metal Printer as a Pervasive Electronics Manufacturing Tool for Society in the Near Future 被引量:1
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作者 Jun Yang Yang Yang +2 位作者 Zhizhu He Bowei Chen Jing Liu 《Engineering》 SCIE EI 2015年第4期506-512,共7页
It has long been a dream in the electronics industry to be able to write out electronics directly, as simply as printing a picture onto paper with an offi ce printer. The fi rstever prototype of a liquid-metal printer... It has long been a dream in the electronics industry to be able to write out electronics directly, as simply as printing a picture onto paper with an offi ce printer. The fi rstever prototype of a liquid-metal printer has been invented and demonstrated by our lab, bringing this goal a key step closer. As part of a continuous endeavor, this work is dedicated to significantly extending such technology to the consumer level by making a very practical desktop liquid-metal printer for society in the near future. Through the industrial design and technical optimization of a series of key technical issues such as working reliability, printing resolution, automatic control, human-machine interface design, software, hardware, and integration between software and hardware, a high-quality personal desktop liquid-metal printer that is ready for mass production in industry was fabricated. Its basic features and important technical mechanisms are explained in this paper, along with demonstrations of several possible consumer end-uses for making functional devices such as li ght-emitting diode(LED) displays. This liquid-metal printer is an automatic, easyto-use, and low-cost personal electronics manufacturing tool with many possible applications. This paper discusses important roles that the new machine may play for a group of emerging needs. The prospective future of this cuttingedge technology is outlined, along with a comparative interpretation of several historical printing methods. This desktop liquid-metal printer is expected to become a basic electronics manufacturing tool for a wide variety of emerging practices in the academic realm, in industry, and in education as well as for individual end-users in the near future. 展开更多
关键词 liquid-metal printer printed electronics additive manufacturing MAKER do-it-yourself (DIY) electronics pervasive technology
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