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从“文本分析”到“理解媒介”——麦克卢汉媒介理论的发展 被引量:3
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作者 韩明莲 《东岳论丛》 CSSCI 北大核心 2010年第11期99-101,共3页
麦克卢汉的媒介理论对当代传播学和文学批评产生了深刻的影响。麦氏理论的形成背景和发展脉络可以归结为三点:其一,在剑桥大学学得了新批评的文学理论和研究方法,认为"词语不会静止不动",作品存在于语境之中。其二,在威斯康... 麦克卢汉的媒介理论对当代传播学和文学批评产生了深刻的影响。麦氏理论的形成背景和发展脉络可以归结为三点:其一,在剑桥大学学得了新批评的文学理论和研究方法,认为"词语不会静止不动",作品存在于语境之中。其二,在威斯康星大学任教时,"为了自己的生存"研究流行文化,将广告、报纸、流行小说带入他的文学课堂,由此将研究领域拓宽到大众媒介。其三,返回加拿大任教后,探索他"感知"的印刷媒介和电子媒介,将自己对媒介的主观感受作为研究依据,形成了一系列独创的观点。他的"媒介即是讯息"、"地球村"、"冷媒介与热媒介"、"媒介是人体的延伸"等理论,有着一脉相承的内在逻辑。 展开更多
关键词 麦克卢汉 文本分析 “理解媒介”
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Students' Perception Towards the Use of Internet as Learning Media to Promote Reading Comprehension Skill 被引量:2
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作者 Sudiran 《Sino-US English Teaching》 2015年第9期684-692,共9页
This study analyses student's perception toward the use of lnternet to improve reading comprehension. This study aims: (1) to describe the students' perception of the use of Interact as teaching media in learning... This study analyses student's perception toward the use of lnternet to improve reading comprehension. This study aims: (1) to describe the students' perception of the use of Interact as teaching media in learning reading comprehension; (2) to depict the students' perception of the importance oflnternet to access information; and (3) to explain the students' frequency to access Internet. This study uses the descriptive method to reveal the research problems. A questionnaire is used to collect the data. It consists of 20 questions with five options to reveal the students' perception of the use of Internet. The questionnaire is distributed to 120 students who took reading subject at the University of Muhammadiyah Malang. The study shows that (1) The students' perception toward the use of Internet to improve Reading Comprehension subject is positive; (2) According to the students, the use of Internet to access reading materials is very important; and (3) The students frequently access Internet to find the reading materials. 展开更多
关键词 PERCEPTION INTERNET READING SKILL
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