How Do Companies Achieve Their Marketing Goals With Social Networks？

This work examines the role of social network sites as a tool used by companies to achieve marketing goals. As known from the main business literature, the social network represents one of the most important instrument to improve the company fame by strengthening the affection of customers to the brand. For this reason, some companies use these tools to build relations and contacts with customers all over the world. The population of social networks users is made, for the most parts, of youngsters （people belonging to the 13-30 years old cluster）. In the last years, with the social web networking, social communication lost the exclusive social meaning and social network sites become strategic instruments for the construction of powerful relations that connect people with people and people with firms. This work is aimed at clarifying the genesis and the evolution of the relations between companies and potential customers, focusing on the tools used by the firm to achieve their marketing goals through social network sites （SNSs）. First of all, the work proposes the recognition of some studies about the origin of web social network and their links with marketing strategies. Secondly, it considers marketing goals achieved from any companies through social networking with a particular focus on advertising through web social networking.

Survivable Routing Protocol for Green Wireless Mesh Networks Based on Energy Efficiency

This paper proposes a new Energyefficient Survivable Routing Protocol(ESRP)based on solar energy and wind mixed for power supply in green wireless mesh networks(WMNs).The ESRP combines hop penalty strategy and flooding delaying strategy to improve the performances of traditional routing protocol.This paper uses QualNet to simulate and verify the performances of proposed ESRP.Compared with the traditional routing protocol,the simulation results show that the energy utilization of ESRP is more efficient by 13%.At the same time,ESRP is more load-balanced to postpone the appearance of the first energy depletion node and reduce the number of energy depletion nodes,and thus it effectively improves network survivability.

The marketing situation and measures of the network sporting goods

This article describes the present situation of network sporting goods and analyzes the problem of sporting goods that exists on the network marketing, in addition, we propose marketing strategies, also, we have some suggestions on the sustainable developmem of the network marketing of sporting goods.

The 2.0 Marketing Strategies for Wine Tourism Destinations of Excellence

The aim of this paper is to empirically research the use of Web 2.0 applications in the communication strategies of wine tourism destinations of excellence; main attention will be focused on the integration of these tools within the ＂official＂ destination websites. The main research questions are： （1） Do wine tourism destinations of excellence worldwide make use of Web 2.0 tools in their official websites？ （2） Is it possible to estimate the degree of intensity of use of such tools？ The method used for the purpose of this research is inductive： starting from the observation of some specific cases we wanted to implement a scoring model that, taking into account the presence and intensity of the use of Web 2.0 tools selected by the wine tourism destinations of excellence, could be replicated in different contexts from the one analyzed here. The study reveals the interest in the tools of Web 2.0 by the institutional bodies responsible for management of destinations; however it also shows that there is not a full awareness of the scope of strategic and organizational development in the web 2.0 applications resulting in the relationship with potential visitors and those who have already experienced a tourist territory.