品牌成长的“社会链”

在商品经济发达的国家，商标依其知名度的高低和信誉的好坏，具有不同的价值，是企业的一项无形资产，一个驰名商标，可以给企业带来滚滚财富，其商品价值倍增，商品交换变得容易，当今社会，品牌与商标已经到了极度发达的状态，“品牌战”是决定企业生死存亡的决战。

Coordinating Regional Development as a Solid Foundation for Common Prosperity

Coordinating regional development is a key step for China to achieve the goal of common prosperity for all. From the era of the planned economy to the development,consolidation and improvement of the socialist market economic system after reform and opening up since 1978, as a key target of economic development, China has been committed to balancing regional development, and after decades-long explorations and relentless efforts made great progress. Coordinated regional development-as manifested in narrowed regional development gaps, more equal access to basic public services and eradication of regional absolute poverty-has paved the way for more substantive progress to be made in delivering common prosperity for all. Despite the progress, China still needs to further improve institutional systems for regional coordination and undergird the regional foundation for common prosperity according to the requirements of its new development stage. Specifically, China should focus on the following priorities:(i) Strengthen institutional infrastructure, smooth regional internal and external circulations, and develop a unified domestic market at a higher level;(ii) give full play to the role of the government in equalizing access to basic public services, promoting infrastructure connectivity and protecting basic living standards;(iii) optimize integrated urban-rural development mechanisms, take solid steps to revitalize the countryside, and further coordinate urban and rural development;(iv) improve the layout of the industrial chain and advance interregional industrial chain upgrade and social progress.

Nuclear Power Development for Greenhouse Gas Emission Reduction in China

It is a consensus of international community to promote the development of low carbon economy in order to face the challenges of climate change. According to the features of nuclear energy, the greenhouse gas （GHG） emission of nuclear energy chain and other energy chain are compared and analyzed, and the results indicate that the GHG emission of nuclear power chain is the least in all types of power generation. The status of nuclear power development and the potential benefit in GHGs emission reduction by developing nuclear power in China are also analyzed. Active nuclear power development is a smart choice for constructing low-carbon energy structure and for addressing global climate changes in China.

Telecentres in Mountain Regions-A Peruvian Case Study of the Impact of Information and Communication Technologies on Remoteness and Exclusion

Communities in developing country mountain areas,in part due to their remoteness,find themselves excluded from social,political and economic systems; and excluded from access to resources. This paper aims to study the impact of information and communication technologies (ICTs) on remoteness and exclusion. It utilises two models - the resource movement framework,and the "information chain" - to analyse a telecentre in one district of mountainous Huancavelica,Peru's poorest region,set in the high Andes. It finds ICTs enabling new and positive resource flows for the two key user groups:teenaged school students and young farmers. These help to maintain social networks. They also support information searches that have improved agricultural practice where other information chain resources have been available. But non-use and ineffective use of the telecentre are found where information chain resources are lacking. ICTs have some impacts on intangible elements of remoteness. In this particular example,they also offer access to some previously-excluded resources. But they have not really addressed the systematic exclusions faced by mountain communities. And they so far appear to be a technology of inequality; favouring those residents who begin with better resource endowments.The paper concludes by offering some recommendations for mountain ICT project practice.

Social-Aware Cooperation Among Mobile Terminals for Wireless Downlink Transmission

This paper investigates the social-aware cooperation(SAC) among mobile terminals(MTs), motivated by the fact that modern smart devices have much improved context awareness. Aware of the social ties, the cooperative network contains two layers of property: social and physical. In order to observe how the social awareness benefit the cooperation performance, we first formulate the social ties between MTs into parameters that can describe the cooperative behaviors by taking the mobility feature into account, defined as the conviction-approval-suspicion(CAS) model. Limited by the processing capability, partner selection is of great practical significance. To this end, the social-aware partner selection strategy is analyzed, and a significant superiority is observed compared to social-unaware selection. By analyzing the cooperative throughput, an explicit relationship between the degrees-of-freedom gain and the social-physical property is finally derived. Simulation results validate the theoretical analysis.

Lean Construction in Supply Chain Management： Supplier and Buyer Relationship in Social Housing

To the accomplishment of this article, we have chosen, as a case study, a small Goiana construction company that acted in the market of social housing. The main goal of this work is to analyze the fundamental aspects related to the management of the flow of supplies in civil construction to achieve a greater streamlining of logistic processes involved in supplying material. A checklist was developed for the purpose of data collection, and it was applied by means of an interview with the person in charge of the purchase department of the enterprise. In addition, this person is the engineer of the site. Taking into account the exploratory feature of this research, the construction site was visited so that some issues, such as quality aspects, losses, cleanliness and organization, could be observed. This on-site data collection visit was carried out through visual analyses and photographs. The obtained results were subdivided into a quantitative and a qualitative analysis. In this way, it was possible to see that the production process still has many phases to be improved. What is more, it was possible to see that the construction company knows its flaws and necessities to improve its processes although the final result does not have the expected quality. Being aware of this need for improvement, the construction company aims at having an affordable price product to the target public, especially when it is associated to an image that shows quality.

Two Questions of SHRM in Literature： Moderators of HRM Firm Performance Link

This paper aims to discuss differences between human resource management （HRM） and strategic human resource management （SHRM）, and aims to discuss convergence or divergence between American and European HRM. Therefore, research question is what the similarities and differences are between European and American HRM. Research methodology is based on critical review of HRM literature. Therefore, this study aims to increase conceptual ability of human resource （HR） professionals. Major result is that HRM is related with employee performance, and SHRM is related with firm performance. Secondly, European HRM is becoming similar to American HRM. The difference between European and American HRM is social context and social partners. European HRM considers social partners in management of HR.

A Empirical Study on Impact Factors of Employee＇s Knowledge Capital in Supply Chain： Social NetworkPerspective

In contrast to the previous studies of knowledge capital from the perspective of enterprises, this study discusses the employee knowledge capital formation mechanism in the supply chain using social network method from the perspective of social capital s~＇ucture, taking individual employees as the study objects. 150 effective questionnaires of three groups were returned by multistage cluster sampling, and then they were analyzed through regression and the structural equation model. The results are as follows： （1） the acquisition of social capital and knowledge capital is affected by the network structure position of the employees in the supply chain; （2） the knowledge capital is affected by how much social capital the employees obtained in the supply chain; （3） social capital is an intermediary variable to affect the knowledge capital in the network structure. Finally, related suggestions for the supply chain management and the subsequent studies are proposed. 1

An integrative view of the signaling phenotype： Dynamic links between signals, physiology, behavior and social context

Signal traits are often linked with the physiological state and behavior of their bearer. Direct examination of the causal links among these variables has provided substantial insight into the information content of signals, and into the costs and benefits of signal expression. Yet recent empirical work suggests that the social context in which signals are developed and displayed can play a major role not only in how signals are received, but also in coordinating and mediating the signaling phenotype itself. Here we review both well-established and emerging evidence for direct feedbacks among an individual＇s physiological state, be- havior, and signal elaboration. We then describe an integrative view of signaling that takes into account the bidirectional rela- tionships among components of phenotype and the social context in which signals are developed and displayed. Integrating dy- namic feedback between context and phenotype within models of the evolution and maintenance of signals may yield insights into how signals evolve, how signaling phenotypes are coordinated and maintained on ecological and evolutionary time scales, and how static signals continue to convey relevant phenotypic information about their bearer through time.