Because of the existing problems, features and demands in China ’s rural tourism development, sustainability in modern rural tourism necessitates the own ca-pability of rural vil ages and the active participation of ...Because of the existing problems, features and demands in China ’s rural tourism development, sustainability in modern rural tourism necessitates the own ca-pability of rural vil ages and the active participation of community residents. The structure of rural community with the impact of rural tourism is analyzed, and the coupling relation between rural tourism development mode and rural community is discussed. With the integration of rural tourism resource and community capability, network of rural tourism formats is organized starting with the possibility and ways of participation of community's vil agers, and formats of public resource type, plat-form investment type, smal and micro enterprises type, and general investment type are constructed to realize the positive cycle of rural community factors and tourism development. A case study of Jindatian Vil age demonstrates the feasibility of rural tourism network mode based on community development, which can depend on community's capability to realize the sustainable rural tourism, the protection and heritance of rural culture, and the regeneration of rural economy.展开更多
Macroalgal surfaces are prone to being attached by bacteria. Epibacterial community structures on marine macroalgae are host-specific but temporally and spatially variable. In this study, we investigated the structure...Macroalgal surfaces are prone to being attached by bacteria. Epibacterial community structures on marine macroalgae are host-specific but temporally and spatially variable. In this study, we investigated the structure of epibacterial communities on the surfaces of four red macroalgae, Gracilaria lemaneiformis, Gloiopeltisfurcata, Mazzaella sp. and Porphyra yezoensis, by analyzing the sequences of 16S rRNA gene libraries. Healthy individuals of all macroalgae species were collected in winter from a farm at Dalian, China. The results showed that the epibacterial communities were mainly dominated by ct-Proteobacteria, 7-Proteobacteria and Bacteroidetes. Deinococcus-Thermus, Spirochaetes and e-Proteobacteria were also found. The majority of cloned sequences shared the greatest similarity to those of culturable organisms. A large portion of sequences from the ct-Proteobacteria homed in Roseobacter clade, i.e., genera Ahrensia, Roseovarius, Litoreibacter, Octadecabacter, Thaiassobacter and Sulfitobacter, while members of Bacteroidetes mainly belonged to family Flavobacteriaceae. The cloned sequences could be separated into 66 OTUs at 0.01 distance value, and rare common OTUs were found among libraries. At genus level, Pseudoa#eromonas dominated Gr. lemaneiformis and GI. furcata libraries, accounting for 72.2% and 47.3%, respectively. Sulfitobacter dominated P. yezoensis library, accounting for 35.4%. A previously undefined cluster within Deinococcus-Thermus dominated Mazzaella sp. library, accounting for 24.6% of the all. These results indicated that a broad range of bacteria inhabited the surfaces of these macroalgae.展开更多
Fouling diatoms are a main component of biofilm,and play an important role in marine biofouling formation. We investigated seasonal variations in fouling diatom communities that developed on glass slides immersed in s...Fouling diatoms are a main component of biofilm,and play an important role in marine biofouling formation. We investigated seasonal variations in fouling diatom communities that developed on glass slides immersed in seawater,on the Yantai coast,northern Yellow Sea,China,using microscopy and molecular techniques. Studies were conducted during 2012 and 2013 over 3,7,14,and 21 days in each season. The abundance of attached diatoms and extracellular polymeric substances increased with exposure time of the slides to seawater. The lowest diatom density appeared in winter and the highest species richness and diversity were found in summer and autumn. Seasonal variation was observed in the structure of fouling diatom communities. Pennate diatoms Cylindrotheca,Nitzschia,Navicula,Amphora,Gomphonema,and Licmophora were the main fouling groups. Cylindrotheca sp. dominated in the spring. Under laboratory culture conditions,we found that Cylindrotheca grew very fast,which might account for the highest density of this diatom in spring. The lower densities in summer and autumn might result from the emergence of fouling animals and environmental factors. The Cylindrotheca sp. was identified as Cylindrotheca closterium using18 S rDNA sequencing. The colonization process of fouling diatoms and significant seasonal variation in this study depended on environmental and biological factors. Understanding the basis of fouling diatoms is essential and important for developing new antifouling techniques.展开更多
The soil microbiome that plays important ecological roles in mountains and forests is influenced by anthropogenic and natural causes.Human activity,particularly harvesting or thinning,affects the soil microbiome in fo...The soil microbiome that plays important ecological roles in mountains and forests is influenced by anthropogenic and natural causes.Human activity,particularly harvesting or thinning,affects the soil microbiome in forests by altering environmental conditions,such as vegetation,microclimate,and soil physicochemical properties.The purpose of this study was to investigate the effects on forest thinning on the diversity and composition of the soil bacterial community.From next-generation sequencing results of the 16S rRNA gene,we examined differences in soil bacterial diversity and community composition before and after thinning at Mt.Janggunbong,South Korea.We identified 40 phyla,103 classes,192 orders,412families,947 genera,and 3,145 species from the soil samples.Acidobacteria and Proteobacteria were the most dominant bacterial phyla in the forest soil of Mt.Janggunbong.Soil bacterial diversity measures(richness,Shannon diversity index,and evenness)at the phylum level increased after thinning,whereas species-level taxonomic richness decreased after thinning.Thinning provided new opportunities for bacterial species in Chloroflexi,Verrucomicrobia,Nitrospirae,and other nondominant bacterial taxa,especially for those not found in Mt.Janggunbong before thinning,to settle and adapt to the changing environment.Our results suggested that thinning affected the diversity and composition of soil bacterial communities in forests and mountains.展开更多
We used long term monitoring data to evaluate changes in abundance and species dominance of small-jellyfish (collected with zooplankton net whose bell diameter was less than 5 cm) between 1991 and 2009 in the Jiaozhou...We used long term monitoring data to evaluate changes in abundance and species dominance of small-jellyfish (collected with zooplankton net whose bell diameter was less than 5 cm) between 1991 and 2009 in the Jiaozhou Bay, China. Zooplankton samples were vertically towed with conical plankton net from near-bottom to surface, identified microscopically, and mapped in time-space using Grapher 7.0 and Surfer 8.0. Results show that the abundance of small-jellyfish throughout the bay had been increasing during 2001-2009 on average of 15.2 ind./m 3 , almost 5 times higher than that between 1991 and 2000. The occurrence of peak abundance shifted from spring to summer after 2000, and two peaks appeared in spring and summer, respectively, after 2005. Both the abundance and the frequency of blooms of small-jellyfish increased after 2000 in the bay. In addition, the biodiversity of jellyfish has increased significantly in recent years with a change in dominant species. Several new dominant species appeared after 2000, including Rathkae octopunctata in winter, Phialidium hemisphaericum in spring, summer, and autumn, Phialucium carolinae in spring, and Pleurobrachia globosa in summer and autumn, while some previous dominant species throughout the 1990s (Eirene ceylonensis, Zanclea costata, Lovenella assimilis, and Muggiaea atlantica) were no longer dominant after 2000. The abundance of small-jellyfish was positively correlated with the density of dinoflagellates, and the abundance of zooplankton. We believe that the changes in smalljellyfish abundance and species composition were the result of eutrophication, aquaculture and coastal construction activities around the bay. Concurrently, seawater warming and salinity decrease in recent decades promoted the growth and reproduction of small-jellyfish in the bay.展开更多
Entrepreneurship corporate social responsibility is concerned with obligations that should be undertaken by an enterprise or "enterprise citizen" to the society including interrelationship between enterprise and som...Entrepreneurship corporate social responsibility is concerned with obligations that should be undertaken by an enterprise or "enterprise citizen" to the society including interrelationship between enterprise and some related interest dependents. And it is a sense of value, discipline and respect to the people, community and environment-related policies of the enterprise. Obviously, the core of the notion refers to a commitment of the enterprise in order to improve living standard of related interest counterparts. Nowadays, entrepreneurship corporate social responsibility has been not only an ethical call, but also an institutional constraint. The consensus is that in operation process an enterprise should take into account of its economic, social and ethical effects on consumers, staffs, shareholders, communities, local governments and environment and make a better prospect to them. Based on this point of view, by field work and questionnaire method, this paper discusses specifically the interaction between TNCs' R&D activities and local development of the Pudong New Area, a China's largest special economic zone in Shanghai to explore dynamics of the TNCs' R&D activities, growth of the local economy and their roles in promoting flexible innovation networks for sustainable futures. This involves: a. notion of the entrepreneurship corporate social responsibility; b. current state and trend of TNCs' R&D activities; c. mode and linkage tightness between TNCs' R&D activities and the local economy; d. main problems of the TNCs' R&D activities in Pudong; e. the context of flexible innovation networks; and f. manner and ways in creation of flexible innovation networks.展开更多
Fansubbing, short for fan subtitling, is a new form of subtitling done by fans for fans voluntarily and collaboratively to distribute free fansubbed programs. Fansub is a virtual community where fansubbers communicate...Fansubbing, short for fan subtitling, is a new form of subtitling done by fans for fans voluntarily and collaboratively to distribute free fansubbed programs. Fansub is a virtual community where fansubbers communicate only through chatting rooms, forums, MSN or QQ. With the popularity of audiovisual programs on the Intemet, fansubs become well-known for their voluntary fansubbed programs and interesting fansubbing. However, little is known about the operating of this virtual community and the strategies of fansubbing humor. Thus, this dissertation explores the modus operandi of fansubs in China's Mainland, and discusses fansubbing strategies compared with that of mainstream subtitling, with particular emphasis on fansubbed humor in American TV series which are popular with Chinese audiences. Different from the mainstream subtitling which often domesticates the otherness in the foreign culture, fansubbing tends to rewrite and manipulate the translation in a more idiosyncratic and creative way. Fansubbers recreate the humor in an "abusive" way to explain the cultural difficulties. And their "abusive" manipulation of translation, especially in humor translation, which helps the audience to overcome the culture barriers, experience the cultural "otherness" while entertain the humor, has great potential to be adopted by other translators in dealing with translating cultural difficulties.展开更多
The broad and profound Chinese medicine culture is an important part of Chinese traditional culture, which nourishes the vigorous development of modern Chinese medicine. At present, traditional Chinese medicine (TCM...The broad and profound Chinese medicine culture is an important part of Chinese traditional culture, which nourishes the vigorous development of modern Chinese medicine. At present, traditional Chinese medicine (TCM) culture faces challenges and opportunities. As the inheritor of Chinese medicine culture, we bear the burden of inheriting and carrying forward TCM culture. Distinctive community culture is mainly playing value guidance and education transmission function in the process of residents identifying with the culture of Chinese medicine. Therefore, building a distinctive community culture under the guidance of the essence of TCM can effectively inherit and develop TCM culture.展开更多
This article identified values and creative culture for community health promotion through the use of boat racing in Wiang Sa district, Nan province, which is located in Northern Thailand as the case study. The author...This article identified values and creative culture for community health promotion through the use of boat racing in Wiang Sa district, Nan province, which is located in Northern Thailand as the case study. The author applied qualitative method to reveal the possibilities of community-based health care. The in-depth interview and participatory observation were adopted to investigate the context, problems, and current situation from the stakeholders during May to October 2013. The results showed that Wiang Sa district hold the traditional boat racing for more than 177 years. Before 1979, the boat racing was a traditional village collective activity, after that, the tradition has transformed into sports game in which the promotion of community health and tourism has been introduced. Values of boat racing of the people in the community included: (1) Aesthetic value--the unique characteristics of the regatta; (2) spiritual value--religious rites and relating rituals which was the source of the regatta; (3) social value--participation in various stages of racing from mutual thinking and practicing, and benefits among the group of villagers at various ages. Today, the regatta become a social symbol characterized by the community creative culture in many areas: promoting village cooperation, increasing social harmony, valuing the role of women, stimulating non-alcohol racing scheme, creating sharing collective activities for the youth and the elderly, etc. The health promotion, even though it only occurs in a short time of the racing course, especially among the rowers, it is considered as the beginning of building a positive attitude towards community health promotion through the use of the regatta as a social innovation.展开更多
Promotion is becoming one of the most commonly and intentionally used by local government element of marketing mix. It can be either internal (addressed to the inhabitants of the unit) or external (aimed at people ...Promotion is becoming one of the most commonly and intentionally used by local government element of marketing mix. It can be either internal (addressed to the inhabitants of the unit) or external (aimed at people who are not residents of the unit). The subject of the presented studies will be culture promotion of the region. One of the areas of promotion, little appreciated in Poland so far, is culture and culture heritage which are of greater and greater importance for the regional development. Culture heritage can be a resource to strengthen the region and improve the conditions for economic growth. Culture goods constitute an important factor in the development of socio-economic region. They increase tourist attractiveness contributing to the development of tourism and agro-tourism in the area. The rich history, multi-layered and diverse culture heritage, both tangible and intangible, can be one of the main assets of raising the competitiveness of the given region in the country and the European Union (EU). It should be assumed that in a market economy town or municipality operate in a manner similar to enterprise, they produce products and services offered to the internal market (municipality) as well as to external one (surrounding of the municipality). Competitive conditions require the use of all tools to increase the effectiveness of the operation, including marketing tools. Being a marketing issue a product, which is offered by a city/town, can be considered in two aspects: first as a mega-product (i.e., a city/town as a whole), second as a distribution of a mega-product for individual municipal sub-products. Presented concept of a product offered by a city in its two distinctions can be also applied to a municipality. Market-based approach in relation to territorial units is usually called "territorial marketing". Alternatively, they can be also called "spatial marketing" and "area marketing". Depending on the type of territorial units and the scope of marketing activities various concepts are used (e.g., urban marketing and municipal marketing). Currently in Poland these concepts are generally related to basic units of the administrative division of the country namely to urban and rural municipalities. Therefore, for this type of activities one can suggest the term "municipal marketing".展开更多
The Proximity between the central business district and the settlement has led to many changes in the local Bantik community. These include changes in the function of settlements, population size, location of residenc...The Proximity between the central business district and the settlement has led to many changes in the local Bantik community. These include changes in the function of settlements, population size, location of residence, and the movement of local culture. This study aims to examine the spatial changes that occur in local neighborhoods with a focus on the Bantik tribal community in Malalayang. Data were obtained from a series of field observations, questionnaires and structured interviews. This study conducted a series of analyses on spatial patterns, sociocultural factors and urban policy. The results show that the dynamic changes are natural and hard to avoid, since they are related to the community's needs and development of the city. In order to face the changes, adjustments in the values of the local community towards the settlement terms and conditions are necessary. In addition, an increase in internal resources for those local communities is needed.展开更多
The effects of vegetation and its seasonal variation on energy and the hydrological cycle were examined using a state-of-the-art Community Atmosphere Model (CAM3). Three 15-year numerical experiments were completed...The effects of vegetation and its seasonal variation on energy and the hydrological cycle were examined using a state-of-the-art Community Atmosphere Model (CAM3). Three 15-year numerical experiments were completed: the first with realistic vegetation characteristics varying monthly (VEG run), the second without vegetation over land (NOVEG run), and the third with the vegetation characteristics held at their annual mean values (VEGMEAN run). In these models, the hydrological cycle and land surface energy budget were widely affected by vegetation. Globaland annual-mean evapotranspiration significantly increased compared with the NOVEG by 11.8% in the VEG run run, while runoff decreased by 13.2% when the realistic vegetation is incorporated. Vegetation plays different roles in different regions. In tropical Asia, vegetation-induced cooling of the land surface plays a crucial role in decreasing tropical precipitation. In middle latitudes and the Amazon region, however, the vegetation-induced increase of evapotranspiration plays a more important role in increasing precipitation. The seasonal variation of vegetation also shows clear influences on the hydrological cycle and energy budget. In the boreal mid-high latitudes where vegetation shows a strong seasonal cycle, evapotranspiration and precipitation are higher in the summer in the VEG run than in the VEGMEAN run.展开更多
This paper introduces the development and structure of this unique qualitative research methodology. The methodology was developed during research in New Zealand that explored the use of a community development/health...This paper introduces the development and structure of this unique qualitative research methodology. The methodology was developed during research in New Zealand that explored the use of a community development/health promotion model for Tongans living in an urban environment. It is proposed that Talanga can be a methodology whereby both Tongan and non-Tongan researchers are empowered to conduct effective research with Tongans. Details of the six-step Talanga research framework are discussed along with the advantages of conducting research using Talanga as a qualitative research methodology. The paper also contrasts Talanga (interactive talking with a purpose) with Talanoa (a conversation, an exchange of ideas or thinking, whether formal or informal). The Talanga methodology would appear to be a superior approach to Talanoa in engaging in research with Tongans due to the way in which Talanga embraces fundamental Tongan cultural values.展开更多
With the growing popularity of digital devices, lntemet has become an integral part of teenagers' daily life. As teenagers are in a complicated period of development, parents struggle in supervising their use of the ...With the growing popularity of digital devices, lntemet has become an integral part of teenagers' daily life. As teenagers are in a complicated period of development, parents struggle in supervising their use of the intemet. This study takes the teenagers' standpoint and explores how the teenagers perceive their parents' involvement in their Internet use. Survey was conducted towards teenagers in the UAE, which has the highest penetration of digital devices in the Gulf region as well as one of the highest in the world. The results showed that girls usually receive more supervision fi'om parents than boys. The older the teenagers are and the more they depend on the Internet, the more they perceive parents' supervision to be beneficial. However, not enough supervision has been given to those who access the Internet more frequently. The findings indicate more parents' supervision is needed from the teenagers' point of view. Discussions are made from psychological and socio-cultural perspectives and suggestions for future research are presented.展开更多
基金Supported by the National Natural Science Foundation of China:Coupling Mechanism of Local Culture Heritage and Modern Rural Tourism Development:A Case Study of Rural Area in Southern Anhui(51408431)~~
文摘Because of the existing problems, features and demands in China ’s rural tourism development, sustainability in modern rural tourism necessitates the own ca-pability of rural vil ages and the active participation of community residents. The structure of rural community with the impact of rural tourism is analyzed, and the coupling relation between rural tourism development mode and rural community is discussed. With the integration of rural tourism resource and community capability, network of rural tourism formats is organized starting with the possibility and ways of participation of community's vil agers, and formats of public resource type, plat-form investment type, smal and micro enterprises type, and general investment type are constructed to realize the positive cycle of rural community factors and tourism development. A case study of Jindatian Vil age demonstrates the feasibility of rural tourism network mode based on community development, which can depend on community's capability to realize the sustainable rural tourism, the protection and heritance of rural culture, and the regeneration of rural economy.
基金supported by the Foundation for Innovative Research Groups of the National Natural Science Foundation of China (No. 41121064)the National High Technology Research and Development Program of China (863 Program) (No. 2007AA09Z434)
文摘Macroalgal surfaces are prone to being attached by bacteria. Epibacterial community structures on marine macroalgae are host-specific but temporally and spatially variable. In this study, we investigated the structure of epibacterial communities on the surfaces of four red macroalgae, Gracilaria lemaneiformis, Gloiopeltisfurcata, Mazzaella sp. and Porphyra yezoensis, by analyzing the sequences of 16S rRNA gene libraries. Healthy individuals of all macroalgae species were collected in winter from a farm at Dalian, China. The results showed that the epibacterial communities were mainly dominated by ct-Proteobacteria, 7-Proteobacteria and Bacteroidetes. Deinococcus-Thermus, Spirochaetes and e-Proteobacteria were also found. The majority of cloned sequences shared the greatest similarity to those of culturable organisms. A large portion of sequences from the ct-Proteobacteria homed in Roseobacter clade, i.e., genera Ahrensia, Roseovarius, Litoreibacter, Octadecabacter, Thaiassobacter and Sulfitobacter, while members of Bacteroidetes mainly belonged to family Flavobacteriaceae. The cloned sequences could be separated into 66 OTUs at 0.01 distance value, and rare common OTUs were found among libraries. At genus level, Pseudoa#eromonas dominated Gr. lemaneiformis and GI. furcata libraries, accounting for 72.2% and 47.3%, respectively. Sulfitobacter dominated P. yezoensis library, accounting for 35.4%. A previously undefined cluster within Deinococcus-Thermus dominated Mazzaella sp. library, accounting for 24.6% of the all. These results indicated that a broad range of bacteria inhabited the surfaces of these macroalgae.
基金Supported by the National Natural Science Foundation of China(No.41206154)the Yantai Science and Technology Development Project(No.2011063)the National Marine Project(No.XDA11020403)
文摘Fouling diatoms are a main component of biofilm,and play an important role in marine biofouling formation. We investigated seasonal variations in fouling diatom communities that developed on glass slides immersed in seawater,on the Yantai coast,northern Yellow Sea,China,using microscopy and molecular techniques. Studies were conducted during 2012 and 2013 over 3,7,14,and 21 days in each season. The abundance of attached diatoms and extracellular polymeric substances increased with exposure time of the slides to seawater. The lowest diatom density appeared in winter and the highest species richness and diversity were found in summer and autumn. Seasonal variation was observed in the structure of fouling diatom communities. Pennate diatoms Cylindrotheca,Nitzschia,Navicula,Amphora,Gomphonema,and Licmophora were the main fouling groups. Cylindrotheca sp. dominated in the spring. Under laboratory culture conditions,we found that Cylindrotheca grew very fast,which might account for the highest density of this diatom in spring. The lower densities in summer and autumn might result from the emergence of fouling animals and environmental factors. The Cylindrotheca sp. was identified as Cylindrotheca closterium using18 S rDNA sequencing. The colonization process of fouling diatoms and significant seasonal variation in this study depended on environmental and biological factors. Understanding the basis of fouling diatoms is essential and important for developing new antifouling techniques.
基金support of R&D Program for Forest Science Technology (Project No. 2013069D10-1719-AA03) provided by Korea Forest Service (Korea Forestry Promotion Institute)
文摘The soil microbiome that plays important ecological roles in mountains and forests is influenced by anthropogenic and natural causes.Human activity,particularly harvesting or thinning,affects the soil microbiome in forests by altering environmental conditions,such as vegetation,microclimate,and soil physicochemical properties.The purpose of this study was to investigate the effects on forest thinning on the diversity and composition of the soil bacterial community.From next-generation sequencing results of the 16S rRNA gene,we examined differences in soil bacterial diversity and community composition before and after thinning at Mt.Janggunbong,South Korea.We identified 40 phyla,103 classes,192 orders,412families,947 genera,and 3,145 species from the soil samples.Acidobacteria and Proteobacteria were the most dominant bacterial phyla in the forest soil of Mt.Janggunbong.Soil bacterial diversity measures(richness,Shannon diversity index,and evenness)at the phylum level increased after thinning,whereas species-level taxonomic richness decreased after thinning.Thinning provided new opportunities for bacterial species in Chloroflexi,Verrucomicrobia,Nitrospirae,and other nondominant bacterial taxa,especially for those not found in Mt.Janggunbong before thinning,to settle and adapt to the changing environment.Our results suggested that thinning affected the diversity and composition of soil bacterial communities in forests and mountains.
基金Supported by the National Basic Research Program of China (973 Program) (No. 2011CB403601)the Knowledge Innovation Program of Chinese Academy of Sciences (No. KZCX2-YW-Q07-01)+2 种基金the External Cooperation Program of Chinese Academy of Sciences (No. GJHZ200808)the National Natural Science Foundation of China (No. 40876083)the Ocean Public Welfare Scientific Research Project, State Oceanic Administration of China (No. 201005014)
文摘We used long term monitoring data to evaluate changes in abundance and species dominance of small-jellyfish (collected with zooplankton net whose bell diameter was less than 5 cm) between 1991 and 2009 in the Jiaozhou Bay, China. Zooplankton samples were vertically towed with conical plankton net from near-bottom to surface, identified microscopically, and mapped in time-space using Grapher 7.0 and Surfer 8.0. Results show that the abundance of small-jellyfish throughout the bay had been increasing during 2001-2009 on average of 15.2 ind./m 3 , almost 5 times higher than that between 1991 and 2000. The occurrence of peak abundance shifted from spring to summer after 2000, and two peaks appeared in spring and summer, respectively, after 2005. Both the abundance and the frequency of blooms of small-jellyfish increased after 2000 in the bay. In addition, the biodiversity of jellyfish has increased significantly in recent years with a change in dominant species. Several new dominant species appeared after 2000, including Rathkae octopunctata in winter, Phialidium hemisphaericum in spring, summer, and autumn, Phialucium carolinae in spring, and Pleurobrachia globosa in summer and autumn, while some previous dominant species throughout the 1990s (Eirene ceylonensis, Zanclea costata, Lovenella assimilis, and Muggiaea atlantica) were no longer dominant after 2000. The abundance of small-jellyfish was positively correlated with the density of dinoflagellates, and the abundance of zooplankton. We believe that the changes in smalljellyfish abundance and species composition were the result of eutrophication, aquaculture and coastal construction activities around the bay. Concurrently, seawater warming and salinity decrease in recent decades promoted the growth and reproduction of small-jellyfish in the bay.
文摘Entrepreneurship corporate social responsibility is concerned with obligations that should be undertaken by an enterprise or "enterprise citizen" to the society including interrelationship between enterprise and some related interest dependents. And it is a sense of value, discipline and respect to the people, community and environment-related policies of the enterprise. Obviously, the core of the notion refers to a commitment of the enterprise in order to improve living standard of related interest counterparts. Nowadays, entrepreneurship corporate social responsibility has been not only an ethical call, but also an institutional constraint. The consensus is that in operation process an enterprise should take into account of its economic, social and ethical effects on consumers, staffs, shareholders, communities, local governments and environment and make a better prospect to them. Based on this point of view, by field work and questionnaire method, this paper discusses specifically the interaction between TNCs' R&D activities and local development of the Pudong New Area, a China's largest special economic zone in Shanghai to explore dynamics of the TNCs' R&D activities, growth of the local economy and their roles in promoting flexible innovation networks for sustainable futures. This involves: a. notion of the entrepreneurship corporate social responsibility; b. current state and trend of TNCs' R&D activities; c. mode and linkage tightness between TNCs' R&D activities and the local economy; d. main problems of the TNCs' R&D activities in Pudong; e. the context of flexible innovation networks; and f. manner and ways in creation of flexible innovation networks.
文摘Fansubbing, short for fan subtitling, is a new form of subtitling done by fans for fans voluntarily and collaboratively to distribute free fansubbed programs. Fansub is a virtual community where fansubbers communicate only through chatting rooms, forums, MSN or QQ. With the popularity of audiovisual programs on the Intemet, fansubs become well-known for their voluntary fansubbed programs and interesting fansubbing. However, little is known about the operating of this virtual community and the strategies of fansubbing humor. Thus, this dissertation explores the modus operandi of fansubs in China's Mainland, and discusses fansubbing strategies compared with that of mainstream subtitling, with particular emphasis on fansubbed humor in American TV series which are popular with Chinese audiences. Different from the mainstream subtitling which often domesticates the otherness in the foreign culture, fansubbing tends to rewrite and manipulate the translation in a more idiosyncratic and creative way. Fansubbers recreate the humor in an "abusive" way to explain the cultural difficulties. And their "abusive" manipulation of translation, especially in humor translation, which helps the audience to overcome the culture barriers, experience the cultural "otherness" while entertain the humor, has great potential to be adopted by other translators in dealing with translating cultural difficulties.
文摘The broad and profound Chinese medicine culture is an important part of Chinese traditional culture, which nourishes the vigorous development of modern Chinese medicine. At present, traditional Chinese medicine (TCM) culture faces challenges and opportunities. As the inheritor of Chinese medicine culture, we bear the burden of inheriting and carrying forward TCM culture. Distinctive community culture is mainly playing value guidance and education transmission function in the process of residents identifying with the culture of Chinese medicine. Therefore, building a distinctive community culture under the guidance of the essence of TCM can effectively inherit and develop TCM culture.
文摘This article identified values and creative culture for community health promotion through the use of boat racing in Wiang Sa district, Nan province, which is located in Northern Thailand as the case study. The author applied qualitative method to reveal the possibilities of community-based health care. The in-depth interview and participatory observation were adopted to investigate the context, problems, and current situation from the stakeholders during May to October 2013. The results showed that Wiang Sa district hold the traditional boat racing for more than 177 years. Before 1979, the boat racing was a traditional village collective activity, after that, the tradition has transformed into sports game in which the promotion of community health and tourism has been introduced. Values of boat racing of the people in the community included: (1) Aesthetic value--the unique characteristics of the regatta; (2) spiritual value--religious rites and relating rituals which was the source of the regatta; (3) social value--participation in various stages of racing from mutual thinking and practicing, and benefits among the group of villagers at various ages. Today, the regatta become a social symbol characterized by the community creative culture in many areas: promoting village cooperation, increasing social harmony, valuing the role of women, stimulating non-alcohol racing scheme, creating sharing collective activities for the youth and the elderly, etc. The health promotion, even though it only occurs in a short time of the racing course, especially among the rowers, it is considered as the beginning of building a positive attitude towards community health promotion through the use of the regatta as a social innovation.
文摘Promotion is becoming one of the most commonly and intentionally used by local government element of marketing mix. It can be either internal (addressed to the inhabitants of the unit) or external (aimed at people who are not residents of the unit). The subject of the presented studies will be culture promotion of the region. One of the areas of promotion, little appreciated in Poland so far, is culture and culture heritage which are of greater and greater importance for the regional development. Culture heritage can be a resource to strengthen the region and improve the conditions for economic growth. Culture goods constitute an important factor in the development of socio-economic region. They increase tourist attractiveness contributing to the development of tourism and agro-tourism in the area. The rich history, multi-layered and diverse culture heritage, both tangible and intangible, can be one of the main assets of raising the competitiveness of the given region in the country and the European Union (EU). It should be assumed that in a market economy town or municipality operate in a manner similar to enterprise, they produce products and services offered to the internal market (municipality) as well as to external one (surrounding of the municipality). Competitive conditions require the use of all tools to increase the effectiveness of the operation, including marketing tools. Being a marketing issue a product, which is offered by a city/town, can be considered in two aspects: first as a mega-product (i.e., a city/town as a whole), second as a distribution of a mega-product for individual municipal sub-products. Presented concept of a product offered by a city in its two distinctions can be also applied to a municipality. Market-based approach in relation to territorial units is usually called "territorial marketing". Alternatively, they can be also called "spatial marketing" and "area marketing". Depending on the type of territorial units and the scope of marketing activities various concepts are used (e.g., urban marketing and municipal marketing). Currently in Poland these concepts are generally related to basic units of the administrative division of the country namely to urban and rural municipalities. Therefore, for this type of activities one can suggest the term "municipal marketing".
文摘The Proximity between the central business district and the settlement has led to many changes in the local Bantik community. These include changes in the function of settlements, population size, location of residence, and the movement of local culture. This study aims to examine the spatial changes that occur in local neighborhoods with a focus on the Bantik tribal community in Malalayang. Data were obtained from a series of field observations, questionnaires and structured interviews. This study conducted a series of analyses on spatial patterns, sociocultural factors and urban policy. The results show that the dynamic changes are natural and hard to avoid, since they are related to the community's needs and development of the city. In order to face the changes, adjustments in the values of the local community towards the settlement terms and conditions are necessary. In addition, an increase in internal resources for those local communities is needed.
基金supported jointly by the National Basic Research Program of China (Grant No. 2006CB400502)the Foundation of the Jiangsu Key Laboratory of Meteorological Disaster KLME0704the China Postdoctoral Science Foundation 20070410133
文摘The effects of vegetation and its seasonal variation on energy and the hydrological cycle were examined using a state-of-the-art Community Atmosphere Model (CAM3). Three 15-year numerical experiments were completed: the first with realistic vegetation characteristics varying monthly (VEG run), the second without vegetation over land (NOVEG run), and the third with the vegetation characteristics held at their annual mean values (VEGMEAN run). In these models, the hydrological cycle and land surface energy budget were widely affected by vegetation. Globaland annual-mean evapotranspiration significantly increased compared with the NOVEG by 11.8% in the VEG run run, while runoff decreased by 13.2% when the realistic vegetation is incorporated. Vegetation plays different roles in different regions. In tropical Asia, vegetation-induced cooling of the land surface plays a crucial role in decreasing tropical precipitation. In middle latitudes and the Amazon region, however, the vegetation-induced increase of evapotranspiration plays a more important role in increasing precipitation. The seasonal variation of vegetation also shows clear influences on the hydrological cycle and energy budget. In the boreal mid-high latitudes where vegetation shows a strong seasonal cycle, evapotranspiration and precipitation are higher in the summer in the VEG run than in the VEGMEAN run.
文摘This paper introduces the development and structure of this unique qualitative research methodology. The methodology was developed during research in New Zealand that explored the use of a community development/health promotion model for Tongans living in an urban environment. It is proposed that Talanga can be a methodology whereby both Tongan and non-Tongan researchers are empowered to conduct effective research with Tongans. Details of the six-step Talanga research framework are discussed along with the advantages of conducting research using Talanga as a qualitative research methodology. The paper also contrasts Talanga (interactive talking with a purpose) with Talanoa (a conversation, an exchange of ideas or thinking, whether formal or informal). The Talanga methodology would appear to be a superior approach to Talanoa in engaging in research with Tongans due to the way in which Talanga embraces fundamental Tongan cultural values.
文摘With the growing popularity of digital devices, lntemet has become an integral part of teenagers' daily life. As teenagers are in a complicated period of development, parents struggle in supervising their use of the intemet. This study takes the teenagers' standpoint and explores how the teenagers perceive their parents' involvement in their Internet use. Survey was conducted towards teenagers in the UAE, which has the highest penetration of digital devices in the Gulf region as well as one of the highest in the world. The results showed that girls usually receive more supervision fi'om parents than boys. The older the teenagers are and the more they depend on the Internet, the more they perceive parents' supervision to be beneficial. However, not enough supervision has been given to those who access the Internet more frequently. The findings indicate more parents' supervision is needed from the teenagers' point of view. Discussions are made from psychological and socio-cultural perspectives and suggestions for future research are presented.