基于“专创”“实创”“竞创”融合的高校创新教育体系建设

文章首先分析了高校创新教育面临的问题,然后论述了基于“专创”“实创”“竞创”融合的高校创新教育体系建设,包括建立“三位一体”全方位立体式的“专创融合”框架、设计全过程递进式的“实创融合”方案、打造互促互利的“竞创融合”模式。

Patterns and Experience of China's Four Decades of Opening-Up

China＇s four decades of opening-up coincided with the trend of the world economy, and contributed to its own economic development. With a gradualist approach, China achieved opening-up without causing economic and social repercussions, and unleashed institutional dividends that facilitated its reform and development. This approach has breathed lasting momentum and vitality into China＇s economic growth and structural transition, and improved China＇s industrial competitiveness and status in the international division of labor. As a basic national strategy and one of the country＇s five development concepts, opening-up is essential for China to pursue peaceful development and stand proudly in the family of nations. Facing new changes in domestic and international environments in the new era, particularly increasing competition among major countries such as China and the United States, China should proactively explore a new model of opening-up, refocus opening-up from policy supply to capacity building, and form a new pattern of opening-up on all fronts for high-quality economic development.

Implications of E-banking in Entrepreneurial Marketing --.Case From Albania

The goal of this article is to determine the spread and use of e-banking technology in Albanian banks, to see the help and advantages that this service provides to the banks and to the customers, and of course to determine if our banking system is actually in the Internet era. In the last decade we notice that banks pay a growing attention to their marketing services and in particular to the use of the latest technologies for their promotions. The use of the lnternet has influenced in the fact that customers now are closer to their banks, their number has increased, and of course through the Internet we have a more efficient exchange of products and services. A questionnaire was developed to help us understand the internet banking acceptance in Albania and other issues related to it. The questionnaire survey was conducted on 9 banks operating in Albania and from the evaluation of the collected data results that all banks that underwent questionnaire, have a separate marketing department. So marketing has an important role in the banking business. The importance of marketing rose by increased interbank competition in recent years. Crisis and economic and financial difficulties have shown that banks, which face these difficult periods, have been those which had not only a healthy bank policy, but also a strong commercial policy. These things depend on many factors, among which we can mention： the tradition, which has taught people to trust ＂their financial secrets＂ only to someone who exercises the profession of banker; the cultural and infrastructural level of development of the population, which gives approval and insures the continuousness of any discovery or development in various fields; the ability of this kind of banking to be successful, that is and remains the basis on which to establish a trustful cooperation relationship of any kind. Strong policies to e-marketing have targeted to increase the percentage of elements such as banking and credit granting. E-banking also consists of counseling online with a bank employee or financial advisor. This kind of service is not only effective for the client, who saves his time, but also more economical for the bank, which reduces its costs in human resources （an adviser to the window only deals with a client, while he can handle online more than two credit cases simultaneously, so we decrease the number of employees in general）. With its low-cost structure, direct consumer marketing and innovative services, the internet is going to present a real challenge to traditional forms of banking. E-banking is seen from the banks as an opportunity to create competitive advantage over its competitors. It offers a great deal of advantages both to the banks and to the customers. Clients are becoming more and more demanding and they are expecting even higher levels of service from their banks.

Research on Mode of Training Jingdezhen Ceramic Tourism Talents

Cultivating innovative tourism talents is critical in ceramic tourist industry, the reason for which is that the core of the market competition is the competition of talents. In recent years, the deficiency of excellent tourism talents has become the bottleneck to restrict the development of ceramic tourism industry in Jingdezhen. In order to solve the difficulty, for the investigation on the status of ceramic tourism talents, the paper analyzes the existing problems and observes the strategies and ideas of constructing innovative ceramic tourism talents.

Knowledge management, sustainable competitiveness and innovation strategies for Chinese SMEs

Considering the rapid changes in the competitive era, Chinese small to medium-sized enterprises （SMEs） continuously to look for ways on how to survive, grow and be competitive. Knowledge management （KM） is important for SEMs to lead their efforts to foster a sustainable competitive advantage. This paper is based on an investigation of the knowledge management practices for knowledge-intensive SMEs. The research discovered that SMEs do not manage knowledge the same way as larger organizations. There are some peculiarities in knowledge management practices at SMEs. SMEs will face several unique challenges in KM implementation. They are knowledge identification and acquisition, knowledge dissemination and organizational learning, knowledge creation and innovation, and organizational culture. It is crucial that Chinese SMEs, especially in knowledge intensive enterprises should efficiently adopt some informal or formal KM strategies, in order to implement an appropriate KM and maximize their competitiveness and survival chances.

Management innovation and core competitive advantages of SMEs

The paper first introduces the concept of core competence. Based on that, it proposes that small and medium enterprises （SMEs） should actively implement management innovation and describes the contents of management innovation. The conclusion is that SMEs should build the core competitive advantages through management innovation, in order to achieve better performance in the fierce market competition.

Differences Among Industrial Companies in Their Innovative Efforts and Competitiveness： On How Size, Technological Level and Subcontractor Character Matter

The aim of this research is to test to what extent do the classifying variables of company size, technological level and subcontractor nature moderate on the causal relationship between a finn＇s innovative capacities and its competitiveness. To this end, we use a random sample of 861 manufactttring f＇Lrms with 10 or more employees from the Basque Autonomous Community （in Spain）, accounting for 26.29% of the population. Maximum sampling error is 2.87% for a 95% confidence interval. We start from a competitiveness general model of the firm, and set out under the resource based view of the finn, which had been previously tested and validated by Martinez （2009） for the whole sample. The model is formed with the constructs of management capabilities, innovative capabilities, marketing capabilities, quality capabilities, current competitiveness and future competitiveness. From this point, we test a set of alternative hierarchical models both for the total sample and for different divisions in sub-samples, according to the intervals of size in number of employees, OECD technological levels and firms＇ subcontractor character. The innovative capabilities construct is reflected in the items of radical product innovation, incremental product innovation, innovation in the production process, innovation in marketing, management innovation and the efforts in company workers＇ training and development. From all these items, previous descriptive data analysis showed that although product radical innovation was the most representative capability for superior innovativeness, it was at the same time the least evident from all the aforementioned items in the case of the analyzed Basque industrial companies. The analysis of results led us to conclude that the factor of innovative capabilities was the most influential on current competitiveness among the whole sample. In particular, as regards the size factor, this positive effect dilutes in the case of smaller companies. In the same manner, whereas in the case of the companies with higher technological level it is verified that the factor of innovative capabilities reveals crucial, in the group of fhans with lower technological level the most relevant factor is quality. Also, the same effect is evidenced for the case of the subcontractor/non-subcontractor nature of the finns： The first ones show quality as the most relevant construct while for the second ones it is the innovative capabilities.

The Impact of Innovation in Small Industrial Operations to Increased Competitiveness： Empirical Evidence

The present research work in the Small and Medium Enterprise （SME） and industrial sector explains the impact of the relationship among innovation in the SME operations of Aguascalientes to find the most competitive one; to this end, a questionnaire was intended for managers where the results have been analyzed using the statistical package Structural Equation Modeling Programs （EQS） support which through structural equations has responded to the objective. In this sense, it can be concluded that innovation has a positive relationship with the operations and in turn, this relationship shows a positive impact on the competitiveness of SMEs in Aguascalientes. For this study, a sample of 150 companies has been used.

Facilitating knowledge management strategies through IT and HRM

In an increasingly competitive environment, where new business practices are regularly introduced, organizations have to be innovative to survive. In the present competitive climate, knowledge is considered as the main distinguishing factor of business success, and it is seen as the foundation of organization＇s innovation. The emergence of knowledge-intensive society has changed the nature of business competition. Hence knowledge needs to be appropriately managed. Knowledge Management （KM） focuses on managing different knowledge processes such as acquiring, creating, storing, sharing, transferring and applying implicit and explicit knowledge with objective of product and process innovation, performance development and sustainable competitive advantage. This paper tries to demonstrate KM lead to promotion of innovation and performance when it is correctly supported by human resource management （HRM） and information technology （IT）. The questions we will try to investigate in this paper are： How knowledge in organizations can be managed？ What is the connection between HRM, IT and effective implementation knowledge management strategies and how these relationships affect on organizational goals？ For this means, this study ftrst states the importance of knowledge, KM process and introduces two strategies for managing knowledge （exploitative and explorative strategy）. Next, it demonstrates each strategy requires to desired facilitator to support them in action. Finally, with presenting of model, this study concludes that each one of strategy can cover some KM process. Hence for the effective implementation of knowledge management process, organizations have to utilize both strategies.

Competitiveness Comparison of International Trade in Creative Industries： China trends and features

This article first summarizes the concept systems and models of creative industries, then compares China＇s international competitiveness index, import and export value, sub-sector indicators with developed countries and other world economics from 2002 to 2008, analyzes the present trends, features and problems, and discusses irrational structure of China＇ s creativity goods and services export, imbalance value between import and export, insufficient generating and consuming of original creativities through the international creative industries trade statistics at last.

Discussion on the Application of Sentiment Elements to Advertising Design

With the continuous increase of social and economic competitiveness, the position of advertising becomes more and more important. For attracting people＇s attention to the advertising, merchants should not only rely on novel advertising creativity and also add some sentiment elements in advertising design under the background of today＇s advertising all over the world. Sentiments are the most capable of touching human nerves so as to leave a deep impression in the minds of people, so the quality of advertising can be well improved if appropriate sentiment elements are added in advertising design. In this paper, the application of emotional elements to advertising design is specifically discussed from emotional elements classification, main application methods, and matters needing attention.

Does Innovation Drive Sustainable Competitive Advantages？

This paper examines the critical role of innovations as a driver for sustainable competitive advantages. A quadruple model of global strategy is introduced. The model is based on the introduction of an innovation-based perspective of strategy. This is in addition to the other three but well-known perspectives of global strategy （industry-based, resource-based, and institution-based views）. Thus, the four perspectives of strategy could lead a complete set of factors that need to be analyzed for the formulation of global strategy. The model could assist organizations in sustaining their competitive advantages. It is proposed that the introduction of the innovation-based view represents the fourth perspective of a strategy quadruple, thus overcoming a long-standing criticism, namely, the global strategy may lack adequate attention to innovation in developing a firms＇ global competitive strategies. This paper presents a set of four hypotheses. When tested, these hypotheses could result in a better understanding of the link between the innovation and the global strategy domain. Furthermore, the quadruple model could be useful in understanding the relationship between innovativeness and business performance. It is anticipated that this paper could assist researchers, business management, and analysts in developing global innovation strategies.

Affecting Factors on Entrepreneurial Oriemation in the Industry

In the present age, entrepreneurship at the organizational level and entrepreneurial orientation at the individual level can be considered as competitive advantage in a new age. This study examines the affecting factors on entrepreneurial orientation in a sample of 248 employees in the industry. This article considered employees＇ entrepreneurial orientation as an dependent variable and emotional and organizational intelligences, as independent variables, which may be effected on entrepreneurial orientation. The results of data analysis by LISREL show that employees＇ willingness to act entrepreneurially increases when they have high emotional and organizational intelligences.

Innovation for Multinational Corporations

Growth, innovation, and strategic focus are vital for long-term success of multinational corporations （MNCs）. MNCs must create the organizational culture and process for increased competitiveness to sustain better market shares and profits. Towards this end, MNCs should develop a comprehensive innovation strategy. Innovation is a way of life and the spirit of innovation, like the spirit of entrepreneurship, must be sustained. The goal should be continuous growth with competitiveness. And towards this purpose, organizations must innovate. The article draws from innovation concepts as they would lead to organizational growth and competitiveness. MNC international structure, culture, and leadership style have an influence on the innovation culture and creativity process in the MNC organization. The article sets forth a model for MNC decision-making structure and organizational culture for facilitating the innovative fervor and capability to be more favorable to the MNC. The models presented here are meaningful in the quest for greater MNC innovativeness and creativity.

Financial Innovation as a Competitive Strategy： The Kenyan Financial Sector

The world business environment is rapidly changing and becoming intensely competitive. In this context, most organizations are realizing that knowledge is the most important resource in creating sustainable competitive advantage. Knowledge management （KM） as a discipline is designed to provide strategy, process, and technology to increase organizational efficiency and effectiveness. The survival and success of a firm are dependent on the capacity of management to generate new ideas. One such a topical idea is financial innovations. Economies and businesses across the world have embraced creativity and innovation to circumvent market imperfections. Kenya as an economy has been hailed as a regional financial hub. This paper is a narrative review seeking to establish the extent of financial innovation in Kenya and how this enhances competitiveness. The research finds out that the Kenyan financial sector has made some remarkable strides towards financial innovations. However, it is noted that there is still enormous untapped potential that can enhance Kenya＇s economy further.

Tax Policy Impact on the Entrepreneurial Development in Latvia

According to the first National documents, it is obvious that before joining the EU, Latvian tax policy goals were to promote economic growth and investment providing a stable business environment and to provide of competitiveness in Latvia. Before joining the EU, one of the main aspects of the tax policies in Latvia was reducing the tax burden business in order to promote sustainable development and economic competitiveness. Moreover, the emphasis was set on consumption rather than income tax, thus, contributing to capital accumulation and investment. It is important to take into account the business views because they are the core, which in the most tax deductions to the state budget. This study surveyed in 2013 and found out entrepreneurs＇ attitude of the government and tax policy on business processes. The paper came to the conclusion, that too heavy tax burden really interferes with new enterprises and business in general. The survey analyze provide real abidance, that modem tax policy in Latvia does not take into account the economic crisis impact on business. The tax policy plays the key role for Latvian business competitiveness. Therefore, it is convinced that the existing tax policy has to be revised by relevant authorities.

The Policy Evaluating Research on Strategic Emerging Industry in Shanghai

Strategic emerging industry is the optimization and upgrading of industrial structure and transformation of economic development. And it＇ s also the key to enhance China＇s independent innovation capability and international competitiveness. Whether it is from the industrial development of the law or its own development experience of emerging industries, the development of new industries are heavily influenced by national policy, national policy to some extent can be seen as strategic emerging industry development the decisive factor. The article evaluates the effects that the policies to what extent promotes the development of strategic emerging industry in Shanghai.

Impact of corporate culture on the development of business management based on the perspective of the corporate culture of innovation

With the development of the knowledge economy and economic globalization, the competition among enterprises is increasingly reflected in culture competition. The increasingly role of corporate culture on the survival and development of enterprises becomes the cornerstone of competitiveness and the key factor of success of enterprise. In this case, the study, use and practice of corporate culture under the new situation, are very important. Creating a people-oriented and innovation -oriented corporate culture, can provide the most effective and the most long-lasting platform to a strategic enterprise managemem. Throughout the history of the development of successful companies, all have a protbund precipitation of their own culture. But corporate culture is the most obscure area of business management, so far the most challenging part to each enterprise, it is reflected in the values, morale and the way businesses communicate, but also in the staff behavioral habits. This shows that the corporate culture is closely related to the survival and development of enterprises, determining the survival of enterprises. Building enterprise culture naturally has become a hot topic, but also an indispensable factor to establish a scientifically administrative system.

Putting Places First in Competitive Urban Transformation European Urban Creativity Perspectives and the City of Sarajevo

The inter-urban competition seems to be of paramount importance for city-development today. The extensive reliance of competitiveness-oriented urban governance agendas on the knowledge-based, ＂new＂ economy, introduced the notion of ＂creativity＂ into discussion on the future of urban development. Though still on the margins of serious urban theory, the discourse on ＂creative cities＂ that emerged in the early 2000s, has already had massive influence on the ways in which cities are managed and transformed in Europe. After examination of how the competitiveness-oriented strategies based on creativity and related to the qualities of place increase cultural and social sustainability of urban transformation and development, this paper briefly rethinks the current urban development policy of the city of Sarajevo in relation to the notion of ＂place＂, by leaning on the contemporary European urban development paradigm. The conclusion points out that the sustainable increase of urban competitiveness in Sarajevo should be pursued by the development projects of urban transformation promoting creative knowledge sector, based on the inclusive cultural urban narratives related to places, thus assuring simultaneous growth of creative knowledge industries and preservation of diverse social geography.