批发商业企业经营策略

入世”对我国批发商业企业形成了较大冲击。不少批发商业企业由于当前无序的市场竞争以及经营管理不善而陷入困境。通过分析批发商业企业所存在的问题 ,有针对性地提出转换企业经营机制的方法 ,建立企业新的经营策略 。

礼品图书 缘何“高开低走”

近几年,图书出版领域有股浊流在涌动,即部分文史类礼品图书定价奇高,但售价又相对低廉,这让消费者有种丈二和尚摸不着头脑的茫然。一套玉版宣纸、仿古石印、手工线装,连包装的箱子都是千年红木做成,极尽豪华,定价46000元一套的藏书系列,仅需9000元即可拿走。一套定价1780元的外国文学名著大系,装帧同样讲究,售价却仅为170元。一套精装的《资治通鉴》定价15000余元,仅卖2500元。一套精美考究,定价6800元的中国全史图书,售价不足1000元。精装的百部中国古典小说名篇定价8800元,1000元也可以买到手了。而且。

Integral evaluation of operating quality and the deciding of management strategy in productive coal mines

According to overall mean square root of weighted deviation, presented an evaluation model of geology-technique-social conditions with a significant index system for the estimation of operating quality in productive coal mines. In the given example, the evaluation result is used to decide management strategy of coal mine, which plays a guiding role in the production.

Study on the judgment model of dyeing and weaving corporation's core competence

On the basis of the dyeing and weaving corporations’ characters,this paper put forward the dimensionality and index system to analyze the core competence. This paper divided the core competence into three layers and gave out the Dimensional-Hierarchical structure of core competence through combining the analysis dimensionalities with the competence layers. The model was described to evaluate,analyze and judge the dyeing and weaving corporation’s competence.

The Dynamic Evaluation of Enterprise's Strategy Based on Rough Set Theory

This paper presents dynamic evaluation of enterprise's strategy which is suitable for dealing with the complex and dynamic problems of strategic evaluation. Rough Set Theory is a powerful mathematical tool to handle vagueness and uncertainty of dynamic evaluation. By the application of Rough Set Theory, this paper computes the significance and weights of each evaluation criterion and helps to lay evaluation emphasis on the main and effective criteria. From the reduced decision table,evaluators can get decision rules Which direct them to give judgment or suggestion of strategy. The whole evaluation process is decided by data, so the results are certain and reasonable.

Business Strategy and Perceived Benefits of Internet Banking: Their Impact on Banks' Strategic Responses to China's Entry to WTO

With the entry to WTO and development of IT, banks in China are adjusting their competitive strategies to meet the competition. Internet banking has become a kind of strategic choice to response to the entry to WTO. Based on relevantly selective reviews of literature of strategy theory and research, a model is developed to study banks' strategic response to entry to WTO. According to a survey of 192 sets of questionnaires, this study finds that external pressure, business strategy and perceived benefits of Internet banking would influence banks' perceived increase in Internet banking investment. And banks' perceived increase in Internet banking investment has no difference between big banks and small banks.

Measurement of associations between mobile calls and mobile-internet surfing

Measuring mobile calls data is an increasingly import issue,which will benefit to the understanding of the behavior of mobile users and assist telecom operators to optimize their business strategies.The existing researches on cell phone data measurement only focus on mobile calls or on mobile-internet surfing and little researches focus on the interactions of behaviors between them.In this paper,some basic factors of the association between mobile calls and mobile-internet surfing are measured.Then first their distributions are compared and the preference of users is quantified.After that experiments on the curve fitting of both the whole and parts of these distributions are done.Through the comparison of the correlation coefficients and Fourier fitting parameters,different behaviors is found between workdays and weekends,as well as Saturdays and Sundays in mobile-call distributions.Besides,the results of our observation show that the mobile-internet traffic does not always monotone increase with the increase of online time,significant changes are observed after 8hours of mobile-internet surfing.

The determinants of shareholders＇ wealth of acquiring firms in India

Corporate restructuring has become a major component in the financial and economic environment all over the world. Industrial restructuring has raised important issues for business decisions as well as for public policy formulation. Since 1991, Indian industries have been increasingly exposed to both domestic and international competition and competitiveness. The companies started restructuring there operations around their core business there M ＆ A. But M ＆ A is an area of potential good and harm in corporate strategy including manufacturing industry. Therefore, an attempt has been made to analyze the security returns and to find out the net wealth increase or decrease to the shareholders of acquiring firms. In India, there are totally 58 manufacturing companies which have undergone mergers and acquisitions during 2000, 2001 ＆ 2002. Thirty percentage from the total population was taken as sample size （i.e., 17 companies out of 58）. The present study is mainly based on secondary data. The Market Model and Market Adjusted Returns Model analysis are used as tools of analysis.

Verlagsgruppe Passau, Orkla Media, and Mecom Analysis of Different Business Strategies on Polish Press Market

After socio-political breakthrough in 1989 foreign companies entered Polish media market. Firstly, investors appeared in the press sector, later on in the electronic media. One of the first groups presented in Poland was Orkla Media. The Norwegians launched a brand new regional daily. After subsequent failure they changed the pattern of business activity. When in 2006 Mecom bought out Orkla＇s shares, a new era began. The British fund was mainly interested in making their assets more profitable. The biggest shareholder of the regional press sector, however, is still Verlagsgruppe Passau （VGP）. The German group appeared in 1993, in disguise of a Swiss company and next year took over eight regional dailies. In due course, VGP bought out a couple of more regional titles and became the leader of this sector of the market. Although the Germans were competing against the Norwegians and the Brits, they showed a different style of managing their assets. The author attempts to describe different patterns of business strategy in the press sector in Poland, examining each investor＇s behavior and the results of their efforts. This can lead to conclusions about the past activities as well as to predictions about the future of the market.

Does the reputation matter？ Corporate reputation and earnings quality

Good corporate reputations are critical not only because of the potential for value creation, but also because their intangible character makes replication by competing firms considerably more difficult. This paper tests the relationship between the reputation and the earnings quality. Through a partial correlation test and a regression test, I do find the evidence that the reputation is not only positively correlated with superior earnings quality, but also does have positive effect on superior earnings quality, as well as the superior total sales do in Chinese public companies.

Nesting Activity and Conservation Status of the Hawksbill Turtle （Eretmochelys imbricata） in Persian Gulf

Nesting activity, declining factors and conversation strategy of hawksbill turtle （Eretmochelys imbricata） in Persian Gulf islands investigated. Nesting analysis and hatchability has been monitored by counting. Our management strategy has been useful significantly in preserving hawksbill turtle existence. Depletion prevented, nesting habitats protected and better conservative programs designed.

Marketing Communications in Global Society

As a result of computer invention, especially the internet, changes have occurred in all walks of life in the global era including the marketing communication strategies which are inseparable parts of marketing and business. This intensifies the role of marketing communication in achieving business goals. Furthermore, the established and successful philosophy, strategy, technique, and theories of marketing communication in the past are now outdated and unfit for achieving wanted business goals in this information technology era. Besides, information technology inventions have changed people＇s lifestyle especially the global consumer attitude which is responsible for the commotion in today＇s implementation of global marketing communications strategies. This paper examines the implementation of ideas that are considered responsive to the changes of conditions in the past three decades and the future which are completely different with the past development and implementations. This paper illustrates the changes that have occurred in the implementation of integrated marketing communications studies. This paper supports the assumption that integrated marketing communications is considered the business strategy that is able to overcome the present and future global market era challenges

Research on the Personalized Recommendation of Clothing Based on Rough Set Theory

With time going on, the fact that pace of life becomes faster make more and more customers pay more attention to of clothing. In order to survive and develop better and to attract more customers, enterprisesmust have the ability to provide the personalized recommendations and the implementation of differentiated business strategy. This text aims to make enterprises understand the customers＇ personalized requirement by using the data processed though questionnaire and rough set theory. And enterprises can provide production and marketing auxiliary decision-making effectively. The feasibility and practicality of rough set theory is verified through the personalized recommendationseases.

Market Orientation and Business Performance in the Container Port Industry

Identification and responsiveness towards customer needs is a notion that rests deeply in the heart of the marketing concept, and has been discussed in various fields of business and economic literature. At the same time literature in port economics and management has proposed various means for analyzing market conditions, overcoming competitive pressures in the port industry and pursuing sustainable competitive advantage. In line with this discussion, albeit with a significant time delay, port economics and management literature has also proposed the use of marketing strategies as a strategic tool towards achieving port competitiveness. However, the early approaches to port marketing, mainly based on consumer marketing principles, where followed by scarce references, mainly dealing with particularities of marketing implementation in ports and terminals. This paper attempts to provide a solid theoretical background to the notion, the need and the applicability of the marketing concept in the container port industry. It investigates the preconditions under which port marketing strategies are designed and formulated, by measuring the level of market orientation of ports and terminals. Furthermore, it attempts to examine the impact of market orientation on port performance, under the mediating role of marketing tactics and the moderating effect of the ports＇/terminals＇ internal and external environment.

Business Choice of Enterprises’Diversification

The strategy of diversification has become an important approach to enterprise development. A success- ful diversification strategy depends mainly on the correct business choice.Before choosing a new business,we must identify the core competencies of the enterprise and research the attraction and critical success factors of the target business.Then we should make sure whether the core competencies match the critical success factors or not. The new business should be useful for cultivating sustainable competitive advantage.

Economical Hotels in Email Marketing Strategy

With the rapid development of China＇ s tourism industry, the country in various regional economy hotels has sprung up everywhere. Economical hotels affected due to low prices of factors, more and more pro-consumer gaze. Customers source a large part of budget hotels are from users, how to promote their hotel through the Internet is a problem that must be considered by the economy hotel, the paper through the study of economy hotel email marketing strategy wants to Economical hotels certain significance.

The Effects of Organization Context, Investment Strategy, and Entry Mode on Management Performance： An Analysis of Taiwan Residents Enterprises in China Mainland

Among the top 1,000 Taiwan Residents enterprises in China listed by the database of Commercial Times in 2012, 763 of them witnessed revenue growth and 864 of them were in profits. This paper seeks to identify the reasons behind such a stellar performance by conducting an empirical study on the top 500 Taiwan Residents businesses in the database. The results suggest that： （1） the larger the investment into China, the better the business performances; （2） the higher the ownership by Taiwan Residents firms for the outward investments to China, the better the business performances; （3） compared to investments in IT, technology and machinery, the outward investments from Taiwan to China achieve better returns in commodity, energy, and mining; （4） compared to investments in Eastern, Central, and Western China, the investments in Chinese municipalities generate better returns.

In-Season Root-Zone Nitrogen Management Strategies for Improving Nitrogen Use Efficiency in High-Yielding Maize Production in China

Many recently developed N management strategies have been extremely successful in improving N use efficiency. How- ever, attempts to further increase grain yields have had limited success. Field experiments were conducted in 2007 and 2008 at four sites to evaluate the effect of an in-season root-zone N management strategy on maize （Zea mays L.）. According to the in-season root-zone N management, the optimal N rate （ONR） was determined by subtracting measured soil mineral N （NHa＋-N and NO3-N） in the root zone from N target values. Other treatments included a control without N fertilization, 70% of ONR~ 130% of ONR, and recommended N rate （RNR） by agronomists in China that have been shown to approach maize yield potentials. Although apparent N recovery for the ONR treatment was significantly higher than that under RNR in 2007, grain yield declined from 13.3 to 11.0 Mg ha-1 because of an underestimation of N uptake. In 2008, N target values were adjusted to match crop uptake, and N fertilization rates were reduced from 450 kg N ha-1 for RNR to 225 to 265 kg N ha 1 for ONR. High maize yields were maintained at 12.6 to 13.5 Mg ha 1 which were twice the yield from typical farmers＇ practice. As a result, apparent N recovery increased from 29% to 66%, and estimated N losses decreased significantly for the ONR treatment compared to the RNR treatment. In conclusion, the in-season root-zone N management approach was able to achieve high yields, high NUE and low N losses.

Conceptualising the nexus of projects, finance and capacity in construction business

This paper addresses a research question on why construction companies fail in their business. Starting with the concept of growth and capacity underinvestment archetype, a new and operational systems thinking model is developed. The conceptual systems thinking model includes a set of causal structure that can explain various modes(including the growth and failure modes) of business performance of small and medium construction companies. Mainly the three components – projects,finance and capacity – and the understanding of their nexus(or causal inter-relationships) are found to be sufficient to reveal different performance modes in construction business. Further, the three operational aspects, namely, the business growth or decline process;the situation of financial and other capacity resource consumption; and the management of projects, finance and other capacity resources have been identified as the interrelated core and integral aspects of construction business.The three inter-related core aspects could actually include and explain different possible range of business situations,policies and practices in a construction company.

Life Cycle of Chinese Public Company and Competence Strategy Research

From start-up, growth, maturity to decline, a company will experience a complicated process, in which the company needs to change its anticipated objective, structure and business model with the variation of environment, in order to survive and gain sustainable development. Based on an enterprise＇s life-cycle theory, this paper makes use of both qualitative and quantitative models to do an empirical study on measurement of the life-cycle of 1135 Chinese public companies from 1991 to 2002, both FoxPro and SAS programs are used to process data. At the end of the paper, the author comes up with a company＇s value goals and relevant competence strategies in every stage of life cycle, with the purpose to promote the Chinese public companies＇ sustainable development.