Liquid distributor is a very import intemal for distillation columns. Pre-distributor is usually set on the top of distributor for initial distribution. Fluid flow in pre-distributor is a complex system of variable ma...Liquid distributor is a very import intemal for distillation columns. Pre-distributor is usually set on the top of distributor for initial distribution. Fluid flow in pre-distributor is a complex system of variable mass flow with many orifices and sub-branches. Consequently, the two phase modeling of pre-distributors was carried out andthe homogeneous model with free surface model was applied. The numerical method was validated by comparing with experimental data. Using the simulated results for different pre-distributors, the impacts of inflow rate, location and orientation uoon the outflow distribution were investigated. Furthermore, influences of the outflow distribution for pre-distributor on liquid uniformity in trough were also analyzed, The conclusions can De aaoptea for me structural design of liquid distributor and pre-distributor of large scale.展开更多
Dry coal beneficiation using an air dense medium fluidized bed (ADMFB) requires the formation of a sta- ble and uniform bed from the dense medium. Others have shown that the structure and geometric parameters of the a...Dry coal beneficiation using an air dense medium fluidized bed (ADMFB) requires the formation of a sta- ble and uniform bed from the dense medium. Others have shown that the structure and geometric parameters of the air distributor have a significant influence on the experimentally observed fluidization quality. In this study we used a sintered metal distributor (SMD) in the ADMFB separator and study its effect on the fluidization quality. The results show that for the same open area ratio (OAR), a smaller aper- ture in the SMD will provide improved fluidization quality. If aperture size is held constant bigger open area ratios result in improved fluidization quality. And, the fluidization quality also improves when the pressure drop across the SMD increases. A model relating distributor pressure drop and the geometric parameters of the SMD is also proposed.展开更多
Using the Cournot Game Model, this paper has analyzed the motivation of the distributors' alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alli...Using the Cournot Game Model, this paper has analyzed the motivation of the distributors' alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alliance in the situation of oneshort game and infinitely repeated game, then, based on the analysis of distributors' betrayal of the alliance under infinitely repeated game, the conditions to maintain the distributors alliance are put forward and discussed.展开更多
Experiments were carried out to investigate the liquid flow distribution at high gas/liquid ratios in a cold model monolith bed of a 0.048 m diameter with 62 cells per cm2.Three types of distributor for the liquid dis...Experiments were carried out to investigate the liquid flow distribution at high gas/liquid ratios in a cold model monolith bed of a 0.048 m diameter with 62 cells per cm2.Three types of distributor for the liquid distribu-tion were used to evaluate their distribution performance.Local liquid saturation in individual channels was meas-ured using 16 single-point optical fiber probes mounted inside the channels.The results indicate that 1) The optical fiber probe technique can measure phase distribution in the monolith bed;2) Liquid saturation distribution along the radial direction of the monolith bed is not uniform and the extent of non-uniformity depends on the distributor de-sign and phase velocities;and 3) The tube array distributor provides superior liquid distribution performance over the showerhead and nozzle distributors.展开更多
This paper validates the effectiveness of a comprehensive mixed media model for effective advertising designed to bring customers into auto dealerships by use of their AIDA (attention, interest, desire, action) mode...This paper validates the effectiveness of a comprehensive mixed media model for effective advertising designed to bring customers into auto dealerships by use of their AIDA (attention, interest, desire, action) model and statistical science to quantitatively assess the effectiveness of various advertising methods using television, newspapers, flyers, direct mail, public transportation, and the internet. This model is applied to a dealership representing a well-known automaker, where its effectiveness is verified.展开更多
A few problems exist in flower industry developmentin Yunnan province.The key problem is flower production with sell set in system unqualified,product quality problem;wrong model in specification of quality in product...A few problems exist in flower industry developmentin Yunnan province.The key problem is flower production with sell set in system unqualified,product quality problem;wrong model in specification of quality in product,undeveloped and developed technology of quality standard system hasn’t been used.To change present condition, combining local presentcondition, we can enhance the macroscopic managementand put forward to peasant the policy suggestion to guide the development of Yunnan province flower industry.展开更多
A threshold scheme, which is introduced by Shamir in 1979, is very famous as a secret sharing scheme. We can consider that this scheme is based on Lagrange's interpolation formula. A secret sharing scheme has one key...A threshold scheme, which is introduced by Shamir in 1979, is very famous as a secret sharing scheme. We can consider that this scheme is based on Lagrange's interpolation formula. A secret sharing scheme has one key. On the other hand, a multi-secret sharing scheme has more than one key, that is, a multi-secret sharing scheme has p (〉_ 2) keys. Dealer distribute shares of keys among n participants. Gathering t (〈 n) participants, keys can be reconstructed. Yang et al. (2004) gave a scheme of a (t, n) multi-secret sharing based on Lagrange's interpolation. Zhao et al. (2007) gave a scheme of a (t, n) verifiable multi-secret sharing based on Lagrange's interpolation. Recently, Adachi and Okazaki give a scheme of a (t, n) multi-secret sharing based on Hermite interpolation, in the case ofp 〈 t. In this paper, we give a scheme ofa (t, n) verifiable multi-secret sharing based on Hermite interpolation.展开更多
Identification and responsiveness towards customer needs is a notion that rests deeply in the heart of the marketing concept, and has been discussed in various fields of business and economic literature. At the same t...Identification and responsiveness towards customer needs is a notion that rests deeply in the heart of the marketing concept, and has been discussed in various fields of business and economic literature. At the same time literature in port economics and management has proposed various means for analyzing market conditions, overcoming competitive pressures in the port industry and pursuing sustainable competitive advantage. In line with this discussion, albeit with a significant time delay, port economics and management literature has also proposed the use of marketing strategies as a strategic tool towards achieving port competitiveness. However, the early approaches to port marketing, mainly based on consumer marketing principles, where followed by scarce references, mainly dealing with particularities of marketing implementation in ports and terminals. This paper attempts to provide a solid theoretical background to the notion, the need and the applicability of the marketing concept in the container port industry. It investigates the preconditions under which port marketing strategies are designed and formulated, by measuring the level of market orientation of ports and terminals. Furthermore, it attempts to examine the impact of market orientation on port performance, under the mediating role of marketing tactics and the moderating effect of the ports'/terminals' internal and external environment.展开更多
Agricultural sector is one of the economic sectors that always had a considerable impact on the country's export. The garden between products and facilities due to capacity and the relative advantage in the productio...Agricultural sector is one of the economic sectors that always had a considerable impact on the country's export. The garden between products and facilities due to capacity and the relative advantage in the production always plays an important role in the non-oil export. The aim of these studies of economic issues, is to analyze the major marketing dried fruit (pistachio, almond rock, walnuts, and walnut) in Fars province. In this study, information and statistics needed were collected through interviews with experts and Agriculture Organization of Fats province. For this purpose the method used in this study is commonly used in economic texts and retail margins and wholesale agents and share marketing costs with the market ratio. The results of this study indicate that factor market costs for pistachio, almonds, walnuts and Mghzgrdv are 30.340, 21.167, 16.794 and 17.061.展开更多
Advertising and sales promotion have significant impact on raising customer awareness. They are tools by which customers become acquainted with new and innovative products and services of the companies. Despite the im...Advertising and sales promotion have significant impact on raising customer awareness. They are tools by which customers become acquainted with new and innovative products and services of the companies. Despite the importance of these tools in increasing sales, it is not easy to evaluate their effect on sales. One of the problems confronted by the marketing managers is the determination of a clear relationship between the effectiveness of advertising and sales promotion on profitability. In this article, considering the relationship between these tools and brand equity, we have attempted to determine the relationship between effectiveness of these two factors and profitability. Next, a system dynamics model for representing the effects of marketing communication tools on company profitability is offered. Finally, using the data from a corporation and the numeric values related to each of the elements in the model, an attempt has been made to determine a number representing the magnitude of the effect of advertising and sales promotion on the corporation's revenue and profitability and to draw the respective curves related to the effects of these two factors.展开更多
Research topic of this paper includes importance of theoretical knowledge on performance of firms' professionals. Research question is how theory affects the performance. Answer might become thorough competence of pr...Research topic of this paper includes importance of theoretical knowledge on performance of firms' professionals. Research question is how theory affects the performance. Answer might become thorough competence of professionals and task performance. With this sense, two case studis are obtained from Drucker's works (2009; 2015). Therefore, research method covers case study approaches. Furthermore, firms produce national GDP in an economy. There are several functions in firm management, and managers operate those functions. They are logistics, supply, stock, finance, accounting, marketing, production, etc. All have managers such as accounting manager, finance manager, marketing manager, etc. Performance of managers is crucial to fLrm performance. Because performance of managers might become one determinator of firm performance. Therefore, HRM may have an impact on GDP through managers. Because productions and sales of firms affect GDPs on an economy. Moreover, professionals or managers must have theoretical knowledge in their field. Because theoretical knowledge increases their performance at work. In conclusion, study reveals that managers may have impact on firm performance; and theory may increase task performance of employees.展开更多
Consumers are the source of enterprise profits and the center of enterprise marketing activities. The study of consumption pattern has strategic significance on enterprise business activities. In terms of the enormous...Consumers are the source of enterprise profits and the center of enterprise marketing activities. The study of consumption pattern has strategic significance on enterprise business activities. In terms of the enormous consumption market as China in particular, the study of its consumption pattern is particularly significant. Through the periodic classification of Chinese economic pattern, this thesis extracts the main consumption pattern characteristics of different stages. Through the exploration of the consumption pattern, it analyzes the development rule of consumption pattern and seeks the intrinsic relationship between consumption pattern and enterprise marketing. On this basis, it proposes suggestions of enterprise marketing counternaeasures that adapt to consumption pattern and contribute to enterprise development.展开更多
Based on the requirements of applying information technology to reform the traditional fashion industry,the method of fashion merchandising management in some medium-sized enterprises is discussed. By analyzing the ac...Based on the requirements of applying information technology to reform the traditional fashion industry,the method of fashion merchandising management in some medium-sized enterprises is discussed. By analyzing the actual domestic fashion industry environment, ideal model that could quickly respond to the market's changes is proposed which includes naming brand, target-market position, circumstances analysis and popularity anticipation, brand concept and style setting, fashion design, fashion category component, and sale strategy.展开更多
Using data from the Economic Advisory Center of the State Information Center(SIC), we examined the spatial patterns of car sales in China at the prefectural level in 2012. We first analyzed the spatial distributions o...Using data from the Economic Advisory Center of the State Information Center(SIC), we examined the spatial patterns of car sales in China at the prefectural level in 2012. We first analyzed the spatial distributions of car sales of different kinds of automakers(foreign automakers, Sino-foreign joint automakers, and Chinese automakers), and then identified spatial clusters using the local Moran's indexes. Location quotient analysis was applied to examine the relative advantage of each type of automaker in the local markets. To explain the variations of car sales across cities, we collected several socioeconomic variables and conducted regression analyses. Further, factor analysis was used to extract independent variables to avoid the problem of multicollinearity. By incorporating a spatial lag or spatial error in the models, we calibrated our spatial regression models to address the spatial dependence problem. The analytical results show that car sales varied significantly across cities in China, and most of the cities with higher car sales were the developed cities. Different automakers exhibit diverse spatial patterns in terms of car sales volume, spatial clusters, and location quotients. The scale and incomes factor were extracted and verified as the two most significant and positive factors that shape the spatial distributions of car sales, and together with the spatial effect, explained most of the variations of car sales across cities.展开更多
In this paper, we theoretically analyze the transformation of marketing strategy and the countermeasures under the network economic times. Network marketing is based on the network technology, including the whole proc...In this paper, we theoretically analyze the transformation of marketing strategy and the countermeasures under the network economic times. Network marketing is based on the network technology, including the whole process of marketing activities as a new form of marketing. In this paper, we analyze the issue from the listed perspectives. (1) Ultra space-and-time. The traditional marketing has very strong boundedness to the region, and this boundedness displays, the specifi c transaction can only be closed in the specific region, if the enterprise wants to expand the market share, only then establishes the retailing organization. (2) Interactivity. Network as a media, with the one-on-one interaction, this feature allows companies to basic communicate with consumers, and strengthen consumer participation, to determine the product form, function and the price. (3) The symmetry of information. Consumers can fi nd all kinds of that related products on the Internet information, there are plenty of time to judge the various products and prices. Companies will also be released in a timely manner on the Internet the company’s latest product information. Under this basis, we propose the new idea on the network marketing development direction that will help to build up the more efficient marketing system.展开更多
Aimed at the current actuality of farm products in China, the key point is the innovation of marketing if we want to share farm products market. This article discusses on four aspects: The innovation of both tactics ...Aimed at the current actuality of farm products in China, the key point is the innovation of marketing if we want to share farm products market. This article discusses on four aspects: The innovation of both tactics and strategies of the farm products marketing; using the new marketing means, selling the products on Internet; improving the standard of the products, opening out the green products; the new sale mode. This article will give the active effect for the China's farm products market ing.展开更多
Urban competitiveness has been the hot topic for researches and studies over years. The aim of this paper is to elaborate urban competitiveness. First, definition of competitiveness is discussed in detail and then the...Urban competitiveness has been the hot topic for researches and studies over years. The aim of this paper is to elaborate urban competitiveness. First, definition of competitiveness is discussed in detail and then the differences of competitiveness of nations and enterprises are presented. In Section 2, urban competitiveness is defined. Since the assessment of urban competitiveness is the focus of many studies, Section 3 elaborates four models or frameworks for assessing urbancompetitiveness. Last, but by no means the least, Chengdu has been discussed as a case on how to improve urban competitiveness. Three suggestions are put forward, which are clustering strategy, more efficient governance and urban marketing campaigns respectively.展开更多
Overviewing the international trade both in theoretical studies and legal cases, there is a notion known as ‘like product’, occurs in both the WTO law and the GATT 1994. Even though this concept occurs in the severa...Overviewing the international trade both in theoretical studies and legal cases, there is a notion known as ‘like product’, occurs in both the WTO law and the GATT 1994. Even though this concept occurs in the several of agreements, nevertheless, the concept of ‘like product’ is not defined in the GATT 1994. However, it plays a dominant role in the international trade, and it is a key point to deal with some issues of international trade, particularly in anti-dumping issues. Product and ‘Like product' both are most important elements in GATT, mostly in every principle rules has concerned it since GATT has been signed. World economy is developing and growing faster, and had pushed the GATT into playing an even more central role. The product also developing and been evolution, Therefore there were certainly changes in the subjects here addressed. But the changes came largely in the form of filling in the gaps-again both in the rules and in the institution. This thesis will be concerned with the evolution and significance of the notion of ‘like product’ under the GATT fundamental principles.展开更多
Marketing concept refers to the guiding ideology of correctly dealing with the interest relationship among enterprise, customers and society and also the fundamental standard for behaviors in the process of an enterpr...Marketing concept refers to the guiding ideology of correctly dealing with the interest relationship among enterprise, customers and society and also the fundamental standard for behaviors in the process of an enterprise to carry out all marketing activities in a certain period of time, production and business technology, and market environmental conditions. In this paper, the change of customer concept in marketing activities is mainly discussed. Therefore, this paper is of certain practical and guiding significance.展开更多
This paper introduces how green marketing influences the sustainable development of garment industry. It analyzes the cost and profit to implement green marketing, both in a short term and in the long run. In a short ...This paper introduces how green marketing influences the sustainable development of garment industry. It analyzes the cost and profit to implement green marketing, both in a short term and in the long run. In a short term, the cost may increase. However, in the long run, the income will be higher than the cost. There're five reasons: reduced cost, expanding export by breaking down green barriers, establishing the enterprise's green image, being more competitive and avoiding green tax. Therefore, implementing green marketing is pivotal to the sustainable development of garment industry.展开更多
基金Supported by the National Key Basic Research and Development Program of China (2009CB219905, 2009CB219907)the Program for Changjiang Scholars and Innovative Research Teams in Universities (IRT0936)
文摘Liquid distributor is a very import intemal for distillation columns. Pre-distributor is usually set on the top of distributor for initial distribution. Fluid flow in pre-distributor is a complex system of variable mass flow with many orifices and sub-branches. Consequently, the two phase modeling of pre-distributors was carried out andthe homogeneous model with free surface model was applied. The numerical method was validated by comparing with experimental data. Using the simulated results for different pre-distributors, the impacts of inflow rate, location and orientation uoon the outflow distribution were investigated. Furthermore, influences of the outflow distribution for pre-distributor on liquid uniformity in trough were also analyzed, The conclusions can De aaoptea for me structural design of liquid distributor and pre-distributor of large scale.
基金The financial support by the Natural Science Foundation of China for Innovative Research Group (No. 50921002) and Key Projects(No. 51134022) in Coal Joint Fund provided by National Natural Science Foundation-Shenhua Group
文摘Dry coal beneficiation using an air dense medium fluidized bed (ADMFB) requires the formation of a sta- ble and uniform bed from the dense medium. Others have shown that the structure and geometric parameters of the air distributor have a significant influence on the experimentally observed fluidization quality. In this study we used a sintered metal distributor (SMD) in the ADMFB separator and study its effect on the fluidization quality. The results show that for the same open area ratio (OAR), a smaller aper- ture in the SMD will provide improved fluidization quality. If aperture size is held constant bigger open area ratios result in improved fluidization quality. And, the fluidization quality also improves when the pressure drop across the SMD increases. A model relating distributor pressure drop and the geometric parameters of the SMD is also proposed.
基金This work was supported by Natural science Foundation of China No. 70302017
文摘Using the Cournot Game Model, this paper has analyzed the motivation of the distributors' alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alliance in the situation of oneshort game and infinitely repeated game, then, based on the analysis of distributors' betrayal of the alliance under infinitely repeated game, the conditions to maintain the distributors alliance are put forward and discussed.
基金Supported by the State-funded Postgraduates’ Overseas Study Program of China Scholarship Council (CSC)
文摘Experiments were carried out to investigate the liquid flow distribution at high gas/liquid ratios in a cold model monolith bed of a 0.048 m diameter with 62 cells per cm2.Three types of distributor for the liquid distribu-tion were used to evaluate their distribution performance.Local liquid saturation in individual channels was meas-ured using 16 single-point optical fiber probes mounted inside the channels.The results indicate that 1) The optical fiber probe technique can measure phase distribution in the monolith bed;2) Liquid saturation distribution along the radial direction of the monolith bed is not uniform and the extent of non-uniformity depends on the distributor de-sign and phase velocities;and 3) The tube array distributor provides superior liquid distribution performance over the showerhead and nozzle distributors.
文摘This paper validates the effectiveness of a comprehensive mixed media model for effective advertising designed to bring customers into auto dealerships by use of their AIDA (attention, interest, desire, action) model and statistical science to quantitatively assess the effectiveness of various advertising methods using television, newspapers, flyers, direct mail, public transportation, and the internet. This model is applied to a dealership representing a well-known automaker, where its effectiveness is verified.
文摘A few problems exist in flower industry developmentin Yunnan province.The key problem is flower production with sell set in system unqualified,product quality problem;wrong model in specification of quality in product,undeveloped and developed technology of quality standard system hasn’t been used.To change present condition, combining local presentcondition, we can enhance the macroscopic managementand put forward to peasant the policy suggestion to guide the development of Yunnan province flower industry.
文摘A threshold scheme, which is introduced by Shamir in 1979, is very famous as a secret sharing scheme. We can consider that this scheme is based on Lagrange's interpolation formula. A secret sharing scheme has one key. On the other hand, a multi-secret sharing scheme has more than one key, that is, a multi-secret sharing scheme has p (〉_ 2) keys. Dealer distribute shares of keys among n participants. Gathering t (〈 n) participants, keys can be reconstructed. Yang et al. (2004) gave a scheme of a (t, n) multi-secret sharing based on Lagrange's interpolation. Zhao et al. (2007) gave a scheme of a (t, n) verifiable multi-secret sharing based on Lagrange's interpolation. Recently, Adachi and Okazaki give a scheme of a (t, n) multi-secret sharing based on Hermite interpolation, in the case ofp 〈 t. In this paper, we give a scheme ofa (t, n) verifiable multi-secret sharing based on Hermite interpolation.
文摘Identification and responsiveness towards customer needs is a notion that rests deeply in the heart of the marketing concept, and has been discussed in various fields of business and economic literature. At the same time literature in port economics and management has proposed various means for analyzing market conditions, overcoming competitive pressures in the port industry and pursuing sustainable competitive advantage. In line with this discussion, albeit with a significant time delay, port economics and management literature has also proposed the use of marketing strategies as a strategic tool towards achieving port competitiveness. However, the early approaches to port marketing, mainly based on consumer marketing principles, where followed by scarce references, mainly dealing with particularities of marketing implementation in ports and terminals. This paper attempts to provide a solid theoretical background to the notion, the need and the applicability of the marketing concept in the container port industry. It investigates the preconditions under which port marketing strategies are designed and formulated, by measuring the level of market orientation of ports and terminals. Furthermore, it attempts to examine the impact of market orientation on port performance, under the mediating role of marketing tactics and the moderating effect of the ports'/terminals' internal and external environment.
文摘Agricultural sector is one of the economic sectors that always had a considerable impact on the country's export. The garden between products and facilities due to capacity and the relative advantage in the production always plays an important role in the non-oil export. The aim of these studies of economic issues, is to analyze the major marketing dried fruit (pistachio, almond rock, walnuts, and walnut) in Fars province. In this study, information and statistics needed were collected through interviews with experts and Agriculture Organization of Fats province. For this purpose the method used in this study is commonly used in economic texts and retail margins and wholesale agents and share marketing costs with the market ratio. The results of this study indicate that factor market costs for pistachio, almonds, walnuts and Mghzgrdv are 30.340, 21.167, 16.794 and 17.061.
文摘Advertising and sales promotion have significant impact on raising customer awareness. They are tools by which customers become acquainted with new and innovative products and services of the companies. Despite the importance of these tools in increasing sales, it is not easy to evaluate their effect on sales. One of the problems confronted by the marketing managers is the determination of a clear relationship between the effectiveness of advertising and sales promotion on profitability. In this article, considering the relationship between these tools and brand equity, we have attempted to determine the relationship between effectiveness of these two factors and profitability. Next, a system dynamics model for representing the effects of marketing communication tools on company profitability is offered. Finally, using the data from a corporation and the numeric values related to each of the elements in the model, an attempt has been made to determine a number representing the magnitude of the effect of advertising and sales promotion on the corporation's revenue and profitability and to draw the respective curves related to the effects of these two factors.
文摘Research topic of this paper includes importance of theoretical knowledge on performance of firms' professionals. Research question is how theory affects the performance. Answer might become thorough competence of professionals and task performance. With this sense, two case studis are obtained from Drucker's works (2009; 2015). Therefore, research method covers case study approaches. Furthermore, firms produce national GDP in an economy. There are several functions in firm management, and managers operate those functions. They are logistics, supply, stock, finance, accounting, marketing, production, etc. All have managers such as accounting manager, finance manager, marketing manager, etc. Performance of managers is crucial to fLrm performance. Because performance of managers might become one determinator of firm performance. Therefore, HRM may have an impact on GDP through managers. Because productions and sales of firms affect GDPs on an economy. Moreover, professionals or managers must have theoretical knowledge in their field. Because theoretical knowledge increases their performance at work. In conclusion, study reveals that managers may have impact on firm performance; and theory may increase task performance of employees.
文摘Consumers are the source of enterprise profits and the center of enterprise marketing activities. The study of consumption pattern has strategic significance on enterprise business activities. In terms of the enormous consumption market as China in particular, the study of its consumption pattern is particularly significant. Through the periodic classification of Chinese economic pattern, this thesis extracts the main consumption pattern characteristics of different stages. Through the exploration of the consumption pattern, it analyzes the development rule of consumption pattern and seeks the intrinsic relationship between consumption pattern and enterprise marketing. On this basis, it proposes suggestions of enterprise marketing counternaeasures that adapt to consumption pattern and contribute to enterprise development.
基金the national education ministry key research project 02107.
文摘Based on the requirements of applying information technology to reform the traditional fashion industry,the method of fashion merchandising management in some medium-sized enterprises is discussed. By analyzing the actual domestic fashion industry environment, ideal model that could quickly respond to the market's changes is proposed which includes naming brand, target-market position, circumstances analysis and popularity anticipation, brand concept and style setting, fashion design, fashion category component, and sale strategy.
基金Under the auspices of National Natural Science Foundation of China(No.41301143)
文摘Using data from the Economic Advisory Center of the State Information Center(SIC), we examined the spatial patterns of car sales in China at the prefectural level in 2012. We first analyzed the spatial distributions of car sales of different kinds of automakers(foreign automakers, Sino-foreign joint automakers, and Chinese automakers), and then identified spatial clusters using the local Moran's indexes. Location quotient analysis was applied to examine the relative advantage of each type of automaker in the local markets. To explain the variations of car sales across cities, we collected several socioeconomic variables and conducted regression analyses. Further, factor analysis was used to extract independent variables to avoid the problem of multicollinearity. By incorporating a spatial lag or spatial error in the models, we calibrated our spatial regression models to address the spatial dependence problem. The analytical results show that car sales varied significantly across cities in China, and most of the cities with higher car sales were the developed cities. Different automakers exhibit diverse spatial patterns in terms of car sales volume, spatial clusters, and location quotients. The scale and incomes factor were extracted and verified as the two most significant and positive factors that shape the spatial distributions of car sales, and together with the spatial effect, explained most of the variations of car sales across cities.
文摘In this paper, we theoretically analyze the transformation of marketing strategy and the countermeasures under the network economic times. Network marketing is based on the network technology, including the whole process of marketing activities as a new form of marketing. In this paper, we analyze the issue from the listed perspectives. (1) Ultra space-and-time. The traditional marketing has very strong boundedness to the region, and this boundedness displays, the specifi c transaction can only be closed in the specific region, if the enterprise wants to expand the market share, only then establishes the retailing organization. (2) Interactivity. Network as a media, with the one-on-one interaction, this feature allows companies to basic communicate with consumers, and strengthen consumer participation, to determine the product form, function and the price. (3) The symmetry of information. Consumers can fi nd all kinds of that related products on the Internet information, there are plenty of time to judge the various products and prices. Companies will also be released in a timely manner on the Internet the company’s latest product information. Under this basis, we propose the new idea on the network marketing development direction that will help to build up the more efficient marketing system.
文摘Aimed at the current actuality of farm products in China, the key point is the innovation of marketing if we want to share farm products market. This article discusses on four aspects: The innovation of both tactics and strategies of the farm products marketing; using the new marketing means, selling the products on Internet; improving the standard of the products, opening out the green products; the new sale mode. This article will give the active effect for the China's farm products market ing.
文摘Urban competitiveness has been the hot topic for researches and studies over years. The aim of this paper is to elaborate urban competitiveness. First, definition of competitiveness is discussed in detail and then the differences of competitiveness of nations and enterprises are presented. In Section 2, urban competitiveness is defined. Since the assessment of urban competitiveness is the focus of many studies, Section 3 elaborates four models or frameworks for assessing urbancompetitiveness. Last, but by no means the least, Chengdu has been discussed as a case on how to improve urban competitiveness. Three suggestions are put forward, which are clustering strategy, more efficient governance and urban marketing campaigns respectively.
文摘Overviewing the international trade both in theoretical studies and legal cases, there is a notion known as ‘like product’, occurs in both the WTO law and the GATT 1994. Even though this concept occurs in the several of agreements, nevertheless, the concept of ‘like product’ is not defined in the GATT 1994. However, it plays a dominant role in the international trade, and it is a key point to deal with some issues of international trade, particularly in anti-dumping issues. Product and ‘Like product' both are most important elements in GATT, mostly in every principle rules has concerned it since GATT has been signed. World economy is developing and growing faster, and had pushed the GATT into playing an even more central role. The product also developing and been evolution, Therefore there were certainly changes in the subjects here addressed. But the changes came largely in the form of filling in the gaps-again both in the rules and in the institution. This thesis will be concerned with the evolution and significance of the notion of ‘like product’ under the GATT fundamental principles.
文摘Marketing concept refers to the guiding ideology of correctly dealing with the interest relationship among enterprise, customers and society and also the fundamental standard for behaviors in the process of an enterprise to carry out all marketing activities in a certain period of time, production and business technology, and market environmental conditions. In this paper, the change of customer concept in marketing activities is mainly discussed. Therefore, this paper is of certain practical and guiding significance.
文摘This paper introduces how green marketing influences the sustainable development of garment industry. It analyzes the cost and profit to implement green marketing, both in a short term and in the long run. In a short term, the cost may increase. However, in the long run, the income will be higher than the cost. There're five reasons: reduced cost, expanding export by breaking down green barriers, establishing the enterprise's green image, being more competitive and avoiding green tax. Therefore, implementing green marketing is pivotal to the sustainable development of garment industry.