产教融合模式下的“金课”建设模式——以“网络营销”为例

产教融合背景下,教师基于三维课堂,引入四方资源,落实五位一体,形成“金课”模式,有利于提升综合教学水平。因此,基于“网络营销”教学课程,教师可以创新“金课”建设模式,基于理想信念教育、专业思想教育、就业指导教育、诚信教育、心理健康教育活动,创新校本化、统筹化三维教学课堂,引入课程研制资源、混合教学资源等,致力于提升学生的网络营销能力。

课程思政融入一流课程建设的路径探索——以“网络营销”课程为例

教育部要求每门课都行动起来,积极推进课程思政建设。“网络营销”课程是武汉理工大学的一门在线开放课程,在向一流课程升级改造过程中融入课程思政元素,将会更好地提高课程的高阶性、创新性和挑战度,而如何达成这个目标,是需要探索的问题。结合《高等学校课程思政建设指导纲要》和一流课程建设要求,文章从教学目标、教学内容、教学团队、教学资源、教学方法等方面,探讨了课程思政融入“网络营销”一流课程的建设路径,让“网络营销”一流课程的教学切实助力学生培养,切实发挥好课程的育人作用。

“网络营销”课程教学探讨

文章结合"网络营销"课程的特点及网络营销实践的发展,提出相应的对策建议。

中职“网络营销”课程的教学创新

当前网络营销人才数量短缺和质量欠佳问题日渐凸显,“网络营销”课程教学改革势在必行。专业教师在课堂教学中要充分运用信息化手段,创新“网络营销”课程教学,努力提高电子商务专业学生的营销能力。一、利用真实网络平台开展实践教学“网络营销”课程教学注重实践环节,因此,教师在课堂上要增加具有实践意义的内容和模块,提高实践教学在整个教学过程中所占的比例。

职业能力导向下“网络营销”课程教学方法的创新

众所周知,高校是为社会培养专业人才的主要场所之一。学生通过在校学习的专业知识和实践技能,使其能够在社会中充分发挥自身技能,帮助在社会中占有一席之地。但是部分高校学生就业率并不高,究其原因与高校的课程教学质量存在一定的关系。基于此,本文以"网络营销"课程为例,对"网络营销"课程职业能力的需求进行分析,指出当前该课程在教学中存在的问题,并在职业能力导向下,对该课程的教学理念和方法进行创新,从而提高学生的专业技能,为社会培养专项人才。

基于中职教学能力比赛的网络营销课程教学设计与实施

教学设计是教学过程的重要环节,教学设计能力也是考察教师能力的重要组成部分。文章以安徽省中等职业学校教师教育教学技能竞赛教学能力比赛为依托,根据比赛要求对安徽省某中职院校“网络营销”(以下简称“本课程”)参赛课程进行全面分析,对“新媒体营销”教学模块进行教学设计与实施,从教学整体设计、教学实施过程、教学实施成效、特色与创新四个方面进行阐述。

A New Evaluation Algorithm for the Influence of User in Social Network

Online social networks have gradually permeated into every aspect of people's life.As a research hotspot in social network, user influence is of theoretical and practical significant for information transmission, optimization and integration. A prominent application is a viral marketing campaign which aims to use a small number of targeted infl uence users to initiate cascades of infl uence that create a global increase in product adoption. In this paper, we analyze mainly evaluation methods of user infl uence based on IDM evaluation model, Page Rank evaluation model, use behavior model and some other popular influence evaluation models in currently social network. And then, we extract the core idea of these models to build our influence evaluation model from two aspects, relationship and activity. Finally, the proposed approach was validated on real world datasets,and the result of experiments shows that our method is both effective and stable.

Design and Implementation of Verification Code Identification Based on Anisotropic Heat Kernel

Many websites use verification codes to prevent users from using the machine automatically to register,login,malicious vote or irrigate but it brought great burden to the enterprises involved in internet marketing as entering the verification code manually.Improving the verification code security system needs the identification method as the corresponding testing system.We propose an anisotropic heat kernel equation group which can generate a heat source scale space during the kernel evolution based on infinite heat source axiom,design a multi-step anisotropic verification code identification algorithm which includes core procedure of building anisotropic heat kernel,settingwave energy information parameters,combing outverification codccharacters and corresponding peripheral procedure of gray scaling,binarizing,denoising,normalizing,segmenting and identifying,give out the detail criterion and parameter set.Actual test show the anisotropic heat kernel identification algorithm can be used on many kinds of verification code including text characters,mathematical,Chinese,voice,3D,programming,video,advertising,it has a higher rate of 25%and 50%than neural network and context matching algorithm separately for Yahoo site,49%and 60%for Captcha site,20%and 52%for Baidu site,60%and 65%for 3DTakers site,40%,and 51%.for MDP site.

Analysis on the Transformation of Marketing Strategy and the Countermeasures under the Network Economic Times

In this paper, we theoretically analyze the transformation of marketing strategy and the countermeasures under the network economic times. Network marketing is based on the network technology, including the whole process of marketing activities as a new form of marketing. In this paper, we analyze the issue from the listed perspectives. （1） Ultra space-and-time. The traditional marketing has very strong boundedness to the region, and this boundedness displays, the specifi c transaction can only be closed in the specific region, if the enterprise wants to expand the market share, only then establishes the retailing organization. （2） Interactivity. Network as a media, with the one-on-one interaction, this feature allows companies to basic communicate with consumers, and strengthen consumer participation, to determine the product form, function and the price. （3） The symmetry of information. Consumers can fi nd all kinds of that related products on the Internet information, there are plenty of time to judge the various products and prices. Companies will also be released in a timely manner on the Internet the company’s latest product information. Under this basis, we propose the new idea on the network marketing development direction that will help to build up the more efficient marketing system.

Design and Implementation of Novel Precision Internet Marketing Patterns under the Big Data and Cloud Environment

Nowadays most of the cloud applications process large amount of data to provide the desired results. The Internet environment, the enterprise network advertising, network marketing plan, need partner sites selected as carrier and publishers. Website through static pages, dynamic pages, floating window, AD links, take the initiative to push a variety of ways to show the user enterprise marketing solutions, when the user access to web pages, use eye effect and concentration effect, attract users through reading web pages or click the page again, let the user detailed comprehensive understanding of the marketing plan, which affects the user＇ s real purchase decisions. Therefore, we combine the cloud environment with search engine optimization technique, the result shows that our method outperforms compared with other approaches.

Motivational Orientation and Brand Familiarity： Positive Emotions and Skepticism toward Online Advertising Using the English Language

Online video advertising using the English language is a trend in international marketing. While previous studies have pointed out that individuals＇ motivational orientation in the context of advertising plays a key role in ad preference and effectiveness, few studies have been carried out to investigate the effect of online English advertising on international consumers with different motivational orientations in non-English speaking populations Accordingly, this article examines the effects of motivational orientation and brand familiarity on positive emotions and skepticism in international consumers＇ responses to online video English advertising. The results imply that participants＇ positive emotions can be influenced more by their motivational orientation than by their familiarity with the brand, while their skepticism can be affected more by brand familiarity than by motivational orientation toward the ad. Moreover, participants high in English promotion orientation displayed higher positive emotions toward unfamiliar brand online advertising than did the English prevention-orientated participants toward a familiar brand ad. Prevention orientation exhibits a higher level of skepticism towards an unfamiliar brand online video advertisement. The effects are more explicit in motivational orientation in English than general motivational orientation. This research suggests that generating positive emotions and reducing the skepticism of non-English-speaking individuals is essential to build brand image in online marketing.

How Do Companies Achieve Their Marketing Goals With Social Networks？

This work examines the role of social network sites as a tool used by companies to achieve marketing goals. As known from the main business literature, the social network represents one of the most important instrument to improve the company fame by strengthening the affection of customers to the brand. For this reason, some companies use these tools to build relations and contacts with customers all over the world. The population of social networks users is made, for the most parts, of youngsters （people belonging to the 13-30 years old cluster）. In the last years, with the social web networking, social communication lost the exclusive social meaning and social network sites become strategic instruments for the construction of powerful relations that connect people with people and people with firms. This work is aimed at clarifying the genesis and the evolution of the relations between companies and potential customers, focusing on the tools used by the firm to achieve their marketing goals through social network sites （SNSs）. First of all, the work proposes the recognition of some studies about the origin of web social network and their links with marketing strategies. Secondly, it considers marketing goals achieved from any companies through social networking with a particular focus on advertising through web social networking.

Study on the influence of network marketing to the development of SME under the context of big data

With the rapid development of information networks and the overall development of e-commerce, online marketing has continued to assault the traditional business marketing model and methods of operation, and it makes great effects on existing business concepts and ideas from different angles and levels. For these weaker small and medium-sized enterprises, network marketing with its low cost, wide range of applications, the effect of strong natural advantages becomes marketing approach of small and medium-sized enterprises which they can hold up and afford, which also provides unprecedented opportunity for small and medium-sized enterprises to have the opportunity to compete with large-scale enterprises on the same stage.

Research on the O2O Mode and Corresponding Influences on the Online and Offline Internet Marketing

In this paper, we conduct research on the O2O mode and corresponding influence on the online and offline Internet marketing. Precision marketing is on the basis of fully understanding of consumer information, according to its characteristics and primary preferences targeted to carry out the one-to-one marketing. Mobile Internet users are mostly fixed which can be the new network technology in-depth insight into consumer interest and demand, and to establish for each specific customer database. Based on the analysis of customer data, then according to the characteristics of the different customers and the preference information such as the precision marketing, at the same time which can also according to customer＇ s feedback information targeted adjustment of products and the marketing, in order to better meet the needs of customers. Our research combines the O2O concepts and the technique to propose the novel marketing paradigm which is of great importance.

Application of Data mining in Enterprise Network Marketing

With the rapid development of the Internet, market has been increasingly competitive and competition means are various. Internet Marketing has become a new way for enterprises to grow. Data mining of enterprise network marketing has become the new darling of many business managers.The marketing data will become a key to develop a corporate marketing strategy as an important basis tool. However, many companies now make mistakes in marketing data. They can＇t fully exploit the marketing data.lt can affect the development of enterprise network marketing strategy. This paper is based on the concept of marketing data and outline the importance of data mining for network marketing, then analyze a significant impact on the entemrise network marketin~ strate^w made by marketinR data mininR.

Give prominence to the ability training, and promote the subversive reform of the curriculum teaching

One of the key aspects of the teaching reform of the higher vocational colleges is to give prominence to the ability training of the students. In this paper, from the teaching practice of the network marketing course, with the applicative competition platform as the breakthrough point, the author carries through a series of teaching reforms, to realize the goal of training, and especially to give prominence to the ability training of the students.

Research on the application of the data mining technology in the electronic commerce network marketing

With the rapid development of China＇s reform and opening up and the socialist market economy, the development of Internet technology has promoted the prosperity of e-commerce, and further promoted the rapid development of China＇s economy. Data mining technology is an advanced science and technology, which has important implications for the e-commerce data processing. Through the summary of the data mining technology, this article puts forward the application of data mining technology in electronic commerce, in order to better promote the development of electronic commerce.

Question of the status quo and countermeasure exit in the China Business Network Marketing

In the application process of the Internet and network marketing, many Chinese companies are actively engaged in practice, and after an exploratory period of time, companies accumulated some experience in a representative model. Such as： Chinese companies have a combination with traditional marketing and purchase advanced software model and then implemented through secondary development, they also change management ideas and systems, etc. These experiences and models can provide an effective and common reference for enterprise＇ s development of China＇ s e-commerce.