“网购”与消费社会的支配逻辑

在网络化条件下,"网购"的突出特征是购物场所与家庭生活边界的模糊,其后果是使"消费系统"成为日常生活"自然而然"的一部分,而不易成为反思的对象。在"网购"环境中,电商网站、商品信息以及购物流程不断向消费者制造"诱惑",激发其消费行为。"网购"中个体的参与和选择在很大程度上被消费社会的逻辑所设定,缺少个性探险的空间,导致"网购"过程的机械化和表层化。"网购"中人与物品距离的缩短、时空体验的缺失,使人滋生空洞无聊之感。"网购"使人在享受"轻松易得"之喜悦的同时,也陷入"现代性的厌倦"。"网购"不仅是一种消费方式,而且折射了现代人的生活风格和精神面貌。反思"网购"生活,有助于揭示消费社会的支配逻辑。

用传播学“使用与满足”理论分析“网购”热潮

"使用与满足"理论是传播学领域关于大众媒介的效果与使用的理论,用以研究媒介和受众的关系。随着互联网的高速发展,网上购物吸引了越来越多人的关注和青睐。根据传播学"使用与满足"理论,受众在选择某种媒体时都会根据一定的目的,今天我们就从这一理论分析"网购"的火热现象,探讨消费者为什么选择网络这一媒介作为购物的渠道,试着从一个崭新的视角探讨这个值得关注的问题。

让“网购”不再尴尬

时下，“网购”不再只是一种时尚，已成为很多人不可或缺的生活方式。 不过，在享受便捷实惠的“网购”乐趣时，你也可能会遭遇尴尬与意外，欺诈与谎言。

“网购式”政务服务何以可能——以上海市“一网通办”改革为例

上海“一网通办”改革正在全力助推“网购式”政务服务建设,但仍存在部门条块分割,数据共享程度低,政府平台服务能力弱,公众乃至办公人员缺乏互联网意识、数字意识等问题。必须坚定改革信念,加强实践与理论探索,打破传统科层制局限,促进跨部门沟通协作,完善政府平台建设,推进线上线下深度融合,提高公众参与度,推进专业队伍建设,强化人才培养机制,将“网购式”政务服务向纵深推进。

郑州跨境电商贸易便利化发展的探索之路

我国跨境电商正处于高速发展时期,郑州作为全国跨境电商首批试点城市和综试区之一,发展势头强劲,开创了"网购保税进口"、"网购保税+实体新零售"的新模式,并促使海关总署增设"1210"监管代码,成为全国复制推广的蓝本。为提高跨境商品的通关效率,郑州率先实现查验"双随机",通关"三个一"的"秒通关"服务。但对跨境电商法规、退税、结汇、物流等方面的贸易便利化探索还触及不深,对其进一步深入的探讨,并提出相应的发展建议有着深远的意义。

Exploratory study of logistics service quality scale based on online shopping malls

Online shopping has already become the new mode that a lot of customers try to adopt. At the same time, the online shopping could not be successfully completed without logistics service. Logistics service quality (LSQ) has significant impact on revenue and profitability. This paper presents the issue from the perspective of the customer, and explores the initial factors of LSQ based on the online shopping through in-depth interview and the Delphi method. The survey uses a standard 7-point Likert-type scale to measure the LSQ. Empirical research results are shown in detail to confirm seven LSQ dimensions with Chinese characteristics, including timeliness quality, personal contact quality, order quality, order discrepancy handling, order condition and convenience. Statistical analyses of the investigation were conducted to test the reliability and validity of the LSQ evaluation model.

Research on customer loyalty of B2C e-commerce

Customer loyalty of B2C e-commerce is studied by testing the hypotheses on five latent variables using the structural equation modeling method. After correcting model, online store image is obviously fundamental basis on expectations of shopping online, experience of shopping online, customer satisfaction and customer loyalty between which there are seven positive relationships accepted in the AMOS model. The results provide scientific evidence for B2C e-commerce.

Design and Implementation of an Online Shopping System

The paper puts forward a kind of online shopping system based on ASP. NET technology, including the establishment of data- base anti the design of the front web pages. The system uses Microsoft ASP. NEF as development platform, C as the server language, and Microsoft Visual Studio 2008 as the development tool. ADO. NET is used to connect with SQL SERVER 2000 database through the data- base controls. A variety of server controls are used to create the ASP. NET page to implonent the syste^n functions. The syston is designed in 3-Layer application which includes Presentation Layer （PL）, Busi- ness Logic Layer （BLL） and Data Access Layer （DAL）. The operation of the database is in DAL, the logic fimction is in BLL. So the amotunt of work in the development, the difficulty of system maintenance and the upgrading can be reduced. After being tested, the system meets the requirement of the users.

Analysis of the Relationship Between Perceived Security and Customer Trust and Loyalty in Online Shopping

Advancements in the internet technology triggered a line of developments in the field of marketing. As an alternative to the conventional shopping, online shopping over the internet has gained substantial share of retail market. Customers get used to this new shopping venue and nowadays prefer it more and more according to the researchers, ten percent of the global population now uses internet for shopping. In this research, the author explored the relationship between the security measures implemented by a company, very active in the online shopping domain, and the customer trust and loyalty on the online services provided by this company. Findings of this research are based on survey data analyzed in SPSS. This research supports the existence of a relationship between the security of a company＇s website and customer trust and loyalty on the online services of this company When the perception of security measures improves, customer trust and loyalty increases accordingly

5招摆脱“网购强迫症”

“网上购物在家就能搞定，方便便宜，快递亲自送上门。现实购物价格昂贵，还得亲自跑腿，麻烦得很——网络购物，为什么不呢？”这是很多“网购强迫症”的心声，而正是这种思想，让他们的购物行为最终处于一种病态。

Research based on the Web Shopping service Quality and Customer Satisfaction and Loyalty

The online shopping has changed people＇s traditional mode of shopping. With more and more customers participate in online shopping, and the online shopping service providers need to improve the quality of service to attract customers to improve customer satisfaction. Based on SERVQUAL model, this paper explores the association between various dimensions of service quality of the web-based shopping and customer satisfaction and service loyalty, and gives an analysis of the five dimensions of quality of service in the context of online shopping, the relationship between service quality and customer satisfaction and loyalty, and thus providing the reference for online shopping service.

Investigation on online shopping customer satisfaction——Taking samples from undergraduates in Shanghai

Electronic commerce in China underwent a sea change in recent years. More and more people are accustomed to shopping online. Improving customer satisfaction of online shopping is gaining signification for business to gain long-term customers and achieve their goals. Based on and enlightened by the traditional custom satisfaction model, we built a model especially for online shopping in China. Wc took samples from undergraduates in Shanghai and gained real data by sending out questionnaire and conducting survey both online and on the spot. Taking advantage of the SPSS19.0 with PLS plugin and SEM-PLS analysis method, we tested and proved some relations that we put foreward in the hypothesis. The value of our investigation and this paper lies in providing some enlightening perspectives for firms doing online business, which hopefully can help them improve costumer satisfaction and achieve firm goals.

Research on College Frustrated Students＇ Network Mentality and Behaviors

Network has not only become a habit and lifestyle for university student, but also brought all sorts of ethical misconducts and ethical issues in society. Based on the analysis of college students＇ frustrations, this paper explores the causes of network behavior anomie for college students, which mainly include： dissatisfaction in real communication, game addiction to the network, craving online pornography, and hooking on online shopping. In addition, it also investigates the ways to wipe out mental frustration in such a cyber era. These ways mainly are to strenzthen online education and management, to make psychological counseling, and to carry on frustration education.

Online Shopping A Block to E-commerce

The rapid growth oflnternet technology development has made Chinese consumers search for products over the Internet and purchase products or services from Web-retailers. E-commerce is growing to represent an increasing share of overall sale avenue, and online shopping is expected to continue growing for foreseeable future. As such, it is vital to identify the performance of shopping online and investigate the effects that shopping online has on e-commerce.The methods used in this study are consulting some authentic materials and looking into some cases in point. It is found that shopping online has so many disadvantages, such as credit crisis, the insecurity of e-bank, express problem, a series of relevant law problems, limited payment options and so on.Because of these limitations, shopping online has interfered with e-commerce. Overall, shopping online is more or less a bar to e-commerce.

A Research on the Legal Designation and Conception of Consumer Cooling-off Period System

Along with the rapid development of modem China economy, some new business modes and sale areas continuously emerge in markets. For example with the continuous popularity of consumer online shopping, rapid development of TV shopping industry, compared with traditional store sales, in these special sale areas consumers＇ rights and interests are more likely to get harmed. From March 15, 2014, the newly revised ＂China consumer protection law＂ will formally implement cooling-off period legal system in special sale areas.2 Because it is a new system different from ＂obligatory compact principle＂ in traditional civil law, the scholars＇ theoretical research on cooling-off period system is still not mature enough. This paper discusses cooling-off period system from the theoretical level, puts forward the designation problem of cooling-off period system, discusses complete concepts of cooling-off period system, and puts forward its legal characteristics as a new consumer rights.

Research on inventory management and demand forecasting

With the rapid economic development and the increasing speed and scale of grid construction, material procurement and management, cost control is facing new demands and challenges.This paper proposes on innovative management and forecasting methods, from inventory management and demand forecasting perspective supplies,through these two key nodes in-depth research and analysis, this paper provides a theoretical support for the realization of effective materials management.

An Empirical Study on Purchasing Intention of Online Group-buying in China

In recent years, the development of electronic commerce has led to the creation of many new and interesting business models for intemet-based buying, and online group-buying has become an effective form of it. Online group-buying is a model in which consumers collaborate and purchase a good at a discounted price. The purpose of this study is to examine the effect of reputation, price and service on purchasing intention through mediator which is perceived risk. To empirically test the proposed model, a survey was conducted and 140 samples were collected. The result of this study shows price has a significant effect on purchasing intention through perceived risk. This result also shows service and reputation have an insignificant relationship with perceived risk. Therefore, online group-buying retailers should not only focus on making money from the business but also consider how to keep consumers for future business.

Comparison on global supply chain purchasing strategies based on supply contracts

In the global supply chain in a setting characterized by exchange rate uncertainties,it is quite necessary to focus on comparative research trying to find out which kind of purchasing strategy is better in different situations.The two common global purchasing strategies,risk sharing(RS)and quantity flexibility(QF),are selected to be compared.Using a real-options approach,the valuation models of RS and QF purchasing contracts are established.By means of binomial lattice technique,numerical simulation and sensitivity analysis of two stochastic dynamic programs are presented.The effects on expected discounted value by changing relative parameters are described clearly.Based on comparative analysis,it is concluded that the QF purchasing strategy is better than that of the RS especially where great volatility exists for exchange rate processes in the global supply chain.

Study on the factors of knowledge and willingness of online prescription drug purchases in Shanghai residents

In the present study,we aimed to survey whether Shanghai residents were willing to buy prescription drugs online.This study randomly surveyed the influence factors of Shanghai residents of different age,educational background,income,and occupation in the form of online questionnaires about whether they would buy prescription drugs online.Age had a significant effect on the awareness rate of online prescription drug purchases.There was no significant difference between the awareness rate of online prescription drug purchase and education,“whether the respondents are practitioners in pharmaceutical industry or not”and monthly income.Age and monthly income were related to the willingness of online prescription drug purchases.“Whether the respondents are practitioners in pharmaceutical industry or not”was not correlated with the willingness of online prescription drug purchases.It is necessary to strengthen the popularity of online drug stores and online prescription drug purchases and reduce consumers‟expenses on the above-mentioned drugs.

Inferring gene regulatory networks by PCA-CMI using Hill climbing algorithm based on MIT score and SORDER method

Inferring gene regulatory networks （GRNs） is a challenging task in Bioinformatics. In this paper, an algorithm, PCHMS, is introduced to infer GRNs. This method applies the path consistency （PC） algorithm based on conditional mutual information test （PCA-CMI）. In the PC-based algorithms the separator set is determined to detect the dependency between variables. The PCHMS algorithm attempts to select the set in the smart way. For this purpose, the edges of resulted skeleton are directed based on PC algorithm direction rule and mutual information test （MIT） score. Then the separator set is selected according to the directed network by considering a suitable sequential order of genes. The effectiveness of this method is benchmarked through several networks from the DREAM challenge and the widely used SOS DNA repair network of Escherichia coll. Results show that applying the PCHMS algorithm improves the precision of learning the structure of the GRNs in comparison with current popular approaches.