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茅台酒——中国自己的顶级奢侈品牌
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《浙商》 2006年第1期156-156,共1页
目前.中国的奢侈品市场是20多亿美元,这个数字不算大.但上升幅度却是全球之最。摩根士丹利曾披露过一份报告.中国奢侈品市场的潜力非常巨大,可能有一亿消费者.而且发展很迅速。中国消费者正在变得富有速度之快可以以日计.而不是... 目前.中国的奢侈品市场是20多亿美元,这个数字不算大.但上升幅度却是全球之最。摩根士丹利曾披露过一份报告.中国奢侈品市场的潜力非常巨大,可能有一亿消费者.而且发展很迅速。中国消费者正在变得富有速度之快可以以日计.而不是以年计.中国正越来越跟上全球知名品牌和奢侈品的潮流。 展开更多
关键词 “茅台”酒 中国 品牌形象 销售额 市场竞争力 经营模式
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用“文化”造酒——全国五一劳动模范袁仁国谈茅台酒的营销战略
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《西部论丛》 2005年第9期72-73,共2页
关键词 袁仁国 “茅台”酒 营销战略 茅台股份有限公司 制造工艺 经营模式
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“五粮液”出绝招当霸主 “茅台”厉兵秣马不屈尊
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作者 王法舰 《发展》 2002年第7期17-19,共3页
关键词 中国 市场竞争 “五粮液”酒 “茅台”酒 品牌策略
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出奇营销策略为叫响国际品牌开道——中外知名企业经典营销与品牌提升之作
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作者 群山 《市场研究》 2003年第7期34-35,共2页
一位企业家说,企业市场竞争说到底是品牌互争长短的实力竞争.然而,叫响企业品牌,营销策略往往发生重要作用.营销策略运用得好,就可以使企业和产品迅速成为世人知晓的品牌.
关键词 营销策略 企业 品牌战略 “丰田”轿车 “茅台”酒 可口可乐公司
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Epidemiological and histopathological study of relevance of Guizhou Maotai liquor and liver diseases 被引量:15
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作者 WuJ ChenML 《World Journal of Gastroenterology》 SCIE CAS CSCD 2002年第3期571-574,共4页
AIM: To explore the relevance of Maotai liquor and liver diseases. METHODS: Epidemiological study was conducted on groups of subjects, each consisting of 3 subjects from the Maotai liquor group consisting of 99 indivi... AIM: To explore the relevance of Maotai liquor and liver diseases. METHODS: Epidemiological study was conducted on groups of subjects, each consisting of 3 subjects from the Maotai liquor group consisting of 99 individuals and one from the non-alcoholic control group consisting of 33 individuals. Liver biopsy was performed on 23 volunteers from Guizhou Maotai Distillery who had a constant and long history of drinking Maotai liquor. Experimental histopathological study was conducted as follows: sixty male Wistar rats were divided into 3 groups randomly and fed with Maotai liquor, ordinary white wine, and physiological saline respectively for a period of 8 and 12 weeks. The rats were sacrificed in batches, then serum ALT, AST, TBil, and AKP were measured. Rat livers were harvested to measure the liver indexes, GSH, and MDA. Histopathological examinations were also performed. Another eighty mice were randomly divided into 4 groups and fed with Maotai (at different dosages of 10 ml.kg(-1) and 20 ml.kg(-1)), ethanol, and physiological saline. The animals were sacrificed after 4 weeks and serum ALT was determined. Then the livers were harvested and liver indexes and MDA were measured. RESULTS: The incidence rate of hepatic symptoms, splenomegaly, liver function impairment, reversal of Albumin/Globulin and increased diameter of portal veins in the Maotai liquor group were 1.0% 1/99 , 1.0% 1/99 , 1.0% 1/99 , 1.0% 1/99 , 0 0/99 and 0 0/99 , 0 0/99 ,0 0/99 , 0 0/99 , 0 0/99 , respectively. There was no significant difference between the Maotai group and the non-alcoholic control group P】0.05 . Various degree of fatty infiltration of hepatocytes was found in the 23 volunteers receiving liver biopsy, but there was no obvious hepatic fibrosis or cirrhosis. A comparison was made between the Maotai liquor group and the ordinary white wine group. It was found that hepatic MDA in rats and mice were 0.33+/-0.10 and 0.49+/-0.23 respectively in Maotai group and 0.61+/-0.22 and 0.66+/-0.32 in the ordinary white wine group; MDA had an obvious decrease in the Maotai liquor group (P【0.05); hepatic GSH were 0.12 mg.g(-1)+/-0.06 mg.g(-1) in rats of the Maotai liquor group and (0.08+/-0.02)mg.g(-1) in white wine group, it was obviously increased in the Maotai liquor group (P【0.05). After the 20 rats had been fed with ordinary white wine for 8 weeks consecutively, disarranged hepatocyte cords, fatty infiltration of hepatocytes, and fibrous septa of varying widths due to hepatic connective tissues proliferation were observed; after 12 weeks, the fibrous tissue proliferation continued and early cirrhosis appeared. Compared with the ordinary white wine group, fatty infiltration was observed in the 8-week and 12-week groups, but no necrosis or fibrosis or cirrhosis was found in the Maotai liquor group (P【0.05). CONCLUSION: Maotai liquor may cause fatty liver but not hepatic fibrosis or cirrhosis, and it can strengthen lipid peroxidation in the liver. 展开更多
关键词 Adult Alcoholic Beverages Animals China Fatty Liver Alcoholic Female Humans Liver Cirrhosis Alcoholic Liver Diseases Alcoholic Male Mice Middle Aged RATS Rats Wistar Research Support Non-U.S. Gov't Wine
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“茅台液”香飘华夏“捷瑞达”识香而至——访山东捷瑞达商贸有限公司董事长李春金先生
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《华糖商情》 2003年第47期36-36,共1页
关键词 山东捷瑞达商贸有限公司 李春金 “茅台”酒 经销商 品牌经营
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