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论广告作品的销售力
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作者 彭正江 《商场现代化》 2011年第18期21-22,共2页
广告作品的评价标准就是看有没有销售力。广告应该说什么?怎么说?这两点决定广告作品的成败。笔者着重从"说什么""怎么说"这两个角度来剖析如何提高广告作品的销售力。
关键词 “说什么” “销售力” “品牌” “视觉冲击力” “新奇” “简约”
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Spanish National Monuments with Traditional Timber Roofs: Restoration versus Reconstruction
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作者 Javier Garabito Jose Carlos Garabito +3 位作者 Victor Echarri Angel Rodriguez Jesus Gadea Veronica Calderon 《Journal of Civil Engineering and Architecture》 2011年第9期828-834,共7页
We prioritize interventions in the roof structure in order to prevent subsequent deterioration of the monument. This presentation refers to interventions in two Spanish National Monuments: the Collegiate Church of Ro... We prioritize interventions in the roof structure in order to prevent subsequent deterioration of the monument. This presentation refers to interventions in two Spanish National Monuments: the Collegiate Church of Roa de Duero and San Esteban's church of Los Balbases. The Collegiate Church was built during the 16th century. It is considered the jewel of the villa. It is a "hallenkirche" model with three big naves of the same height covered by beautiful starry vaults. The intervention consisted of restoring the wooden roof structure, preserving the original 16th centary structure, by replacing the damaged elements. It was restored according to archaeological criteria. San Esteban's church is a 13 century Gothic style church with a Latin cross plan. It has three naves with a transept of great slenderness. It preserves Romanesque remains. Opposite to the previous intervention we decided to rebuild the roof because the former roof was totally distorted due to bad executed works during the past Century. In this way we regain the original shape of the church. These interventions aim to improve constructive and structural conditions as well as retrieve the image of both monuments. We have studied the visual impact of interventions through virtual recreations. The intervention criteria are very different, restoration versus structttral reconstruction. 展开更多
关键词 RESTORATION ROOF timber structure HERITAGE laminated wood.
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Study on the Use of Nationalities Decorative Colors in Modem Packaging Design
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作者 Yamin GONG 《International Journal of Technology Management》 2013年第10期7-9,共3页
In modem packaging design, color, as an element of the intense visual impact, plays a very important role, and also can effectively enhance the effect of commercial packaging. However, uniqueness is necessarily availa... In modem packaging design, color, as an element of the intense visual impact, plays a very important role, and also can effectively enhance the effect of commercial packaging. However, uniqueness is necessarily available in the design of packaging according to the increase of consumer demand and the increasingly fierce market competition, while one of the effective ways to improve the effect of packaging design is to make full use of nationalities decorative colors. In this paper, the use of nationalities decorative colors in the modem packaging design is studied. 展开更多
关键词 PACKAGING Nationalities Decorative Colors Design Effect
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