A two-period duopoly model is developed to examine the competitive effects of targeted advertising with customer recognition （TACR）. In the model, two competing firms sell goods to end consumers in the first period,...A two-period duopoly model is developed to examine the competitive effects of targeted advertising with customer recognition （TACR）. In the model, two competing firms sell goods to end consumers in the first period, during which customer recognition is obtained. In the second period, advertising can be targeted toward different consumer types. Advertising is assumed to be persuasive in the way that consumer valuation is increased. Equilibrium decisions and profits in each period are derived, showing that the firm who loses the current competition will win in the future. As a result, forward-looking firms price less aggressively so that their long-term profits can be enhanced with the help of TACR. Particularly, TACR improves profits through three important effects： valuation increasing, customer poaching, and anti-competition. Finally, this paper investigates the welfare issues, showing that firms enhance profits at the expense of consumer surplus. It is, therefore, suggested that public sectors take a step to protect consumers with the rapid development of targeting technology.展开更多
This paper proposes a new method of selecting appropriate buyer supplier relationships (BSR) for specific projects. Because it is almost impossible in reality to establish mathematical relationships between the BSR at...This paper proposes a new method of selecting appropriate buyer supplier relationships (BSR) for specific projects. Because it is almost impossible in reality to establish mathematical relationships between the BSR attributes and the factors of a project, the concept of relationship indices (RI) is introduced to quantify such BSR which are in turn established through design of experiments. Based on the experimental results, the contributions of project factors, known as factors relationship worths (RW...展开更多
A vague-set-based fuzzy multi-objective decision making model is developed for evaluating bidding plans in a bid- ding purchase process. A group of decision-makers (DMs) first independently assess bidding plans accord...A vague-set-based fuzzy multi-objective decision making model is developed for evaluating bidding plans in a bid- ding purchase process. A group of decision-makers (DMs) first independently assess bidding plans according to their experience and preferences, and these assessments may be expressed as linguistic terms, which are then converted to fuzzy numbers. The resulting decision matrices are then transformed to objective membership grade matrices. The lower bound of satisfaction and upper bound of dissatisfaction are used to determine each bidding plan’s supporting, opposing, and neutral objective sets, which together determine the vague value of a bidding plan. Finally, a score function is employed to rank all bidding plans. A new score function based on vague sets is introduced in the model and a novel method is presented for calculating the lower bound of sat- isfaction and upper bound of dissatisfaction. In a vague-set-based fuzzy multi-objective decision making model, different valua- tions for upper and lower bounds of satisfaction usually lead to distinct ranking results. Therefore, it is crucial to effectively contain DMs’ arbitrariness and subjectivity when these values are determined.展开更多
Spectrum auction is an important approach of spectrum distribution in cognitive radio networks. However, a single secondary user(SU) probably can't afford the price of spectrum. Multiple SUs grouping together to p...Spectrum auction is an important approach of spectrum distribution in cognitive radio networks. However, a single secondary user(SU) probably can't afford the price of spectrum. Multiple SUs grouping together to participate in the auction as a whole is helpful to increase purchasing power. However, SUs could suffer from a new group cheating problem, i.e., parts of users conspire to manipulate the auction by submitting untruthful bids. Existing auction mechanisms were mainly designed to be strategy-proof only for individual user and can't deal with group cheating. In this paper, a novel spectrum auction mechanism called COSTAG(COst Sharing based Truthful Auction with Group-buying) is proposed to address the group cheating problem. COSTAG consists of a grouping rule to perform grouping and a payment rule to determine the market-clearing price in the spectrum auction. Different from single-echelon pricing approach employed in existing works, a multi-echelon pricing strategy is designed to increase the transaction rate and optimize social profit for the auction. Comprehensive theoretical analysis shows that COSTAG can satisfy the crucial economic robustness properties, both individual and group truthfulness. Simulations demonstrate that comparing with existing works, COSTAG can improve the system performance significantly.展开更多
In 2010, the debate over valuation of the Renminbi is again heating up and the Chinese currency has returned to appreciating against the dollar But is the Renminbi undervalued？ Drawing on the Balassa-Samuelson （B-S...In 2010, the debate over valuation of the Renminbi is again heating up and the Chinese currency has returned to appreciating against the dollar But is the Renminbi undervalued？ Drawing on the Balassa-Samuelson （B-S） effect on purchasing power parity, we conduct theoretical and empirical analyses of this issue. Theoretical analysis proves that a country＇s real exchange rate will appreciate with rising income, but the currencies of low-income countries tend to be undervalued. In order to avoid biased conclusions resulting from a single dataset or sampling method, we draw on three major publicly-available datasets to examine the B-S effect across 144 economies. Our results indicate that the degree of Renminbi misvaluation is highly dependent on the data source. Synthesizing analyses of diverse datasets, we estimate that the Renminbi was only undervalued by less than 8per cent in 2009. We conclude that China＇s external imbalance most probably results from deep-seated structural imbalances rather than Renminbi undervaluation.展开更多
In this study, we aim to understand the characteristics of online group-buying consumers and to investigate salient factors which influence the continuance intention of online group-buying platforms （OGBP） to bridge...In this study, we aim to understand the characteristics of online group-buying consumers and to investigate salient factors which influence the continuance intention of online group-buying platforms （OGBP） to bridge this knowledge gap. An expectation-confirmation model of information systems （IS） continuance is adapted to construct a research model in online group-buying contexts. A total of 289 complete and valid responses were collected. Our findings contribute to academics and practitioners in two ways： Firstly, our respondents show that they are young （93% of the respondents＇ ages range between 19 and 28 years old）, female （88% of the respondents）, and thrifty （82% of the respondents＇ transaction amounts are below US$16）. Secondly, based on our results, price performance expectations have a direct impact on confirmation. In addition, in contrast to the IS continuance model （Bhattacherjee, 2001）, the effect of perceived usefulness on satisfaction is not supported. Thus, in online group-buying settings, confirmation is the key antecedent of satisfaction. Satisfaction and perceived usefulness are significantly associated with OGBP continuance intention. Consequently, in addition to offering a wide assortment of merchandise and a convenient online shopping experience to enhance customers＇ perceived usefulness of OGBP, OGBP managers should aim low-price marketing strategies at this female, young, thrifty and price-sensitive segment to transcend consumers＇ price expectations and attract consumers＇ continued intention to visit OGBP.展开更多
The European and American call options, for which the prices of their underlying asset follow compound Poisson process, are evaluated by a probability method. Formulas that can be used to evaluate the options are obta...The European and American call options, for which the prices of their underlying asset follow compound Poisson process, are evaluated by a probability method. Formulas that can be used to evaluate the options are obtained, which include not only the elements of an option: the price of the call option, the exercise price and the expiration date, but also the riskless interest rate, nevertheless exclude the volatility of the underlying asset. In practice, the evaluated results obtained by these formulas can provide references of making strategic decision for an investor who buys the call option and a company who sells the call option.展开更多
To increase customers'satisfaction and promote product's competitiveness,a customized extended warranty(EW)policy is proposed,where the diversities in both the usage rate and purchase date are considered.The m...To increase customers'satisfaction and promote product's competitiveness,a customized extended warranty(EW)policy is proposed,where the diversities in both the usage rate and purchase date are considered.The marginal approach is applied to describe the product's two-dimensional failure in terms of age and usage,respectively.Moreover,minimal repair is adopted to restore the failure,and the virtual age method is applied to depict the effect of preventive maintenance(PM).On this basis,an optimization model is established to minimize the maintenance cost and warranty cost from the manufacturer's view,and multiple factors are taken into account,including the PM's intensity and its period,and EW's interval,etc.A numerical case study is provided to illustrate the effectiveness of the proposed approach.The results show that by considering the product's usage rate and the purchasing date of EW,the number of failures as well as the cost of maintenance and warranty can be reduced effectively.展开更多
A new medium access control method is proposed over the predominant Ethernet broadcast channel. Taking advantages of intrinsic variable length characteristic of standard Ethemet frame, message-oriented dynamic priorit...A new medium access control method is proposed over the predominant Ethernet broadcast channel. Taking advantages of intrinsic variable length characteristic of standard Ethemet frame, message-oriented dynamic priority mechanism is established. Prioritized medium access control operates under a so-called block mode in event of collisions. High priority messages have a chance to preempt block status incurred by low priority ones. By this means, the new MAC provides a conditional detrministic real time performance beyond a statistical one. Experiments effectiveness and attractiveness of the proposed scheme.Moreover,this new MAC is completely compatible with IEEE802.3 .展开更多
基金The National Natural Science Foundation of China(No.71071033)the Research and Innovation Project for College Graduates of Jiangsu Province(No.CXZZ-0186)
文摘A two-period duopoly model is developed to examine the competitive effects of targeted advertising with customer recognition （TACR）. In the model, two competing firms sell goods to end consumers in the first period, during which customer recognition is obtained. In the second period, advertising can be targeted toward different consumer types. Advertising is assumed to be persuasive in the way that consumer valuation is increased. Equilibrium decisions and profits in each period are derived, showing that the firm who loses the current competition will win in the future. As a result, forward-looking firms price less aggressively so that their long-term profits can be enhanced with the help of TACR. Particularly, TACR improves profits through three important effects： valuation increasing, customer poaching, and anti-competition. Finally, this paper investigates the welfare issues, showing that firms enhance profits at the expense of consumer surplus. It is, therefore, suggested that public sectors take a step to protect consumers with the rapid development of targeting technology.
文摘This paper proposes a new method of selecting appropriate buyer supplier relationships (BSR) for specific projects. Because it is almost impossible in reality to establish mathematical relationships between the BSR attributes and the factors of a project, the concept of relationship indices (RI) is introduced to quantify such BSR which are in turn established through design of experiments. Based on the experimental results, the contributions of project factors, known as factors relationship worths (RW...
基金Project (No. K81077) supported by the Department of Automation, Xiamen University, China
文摘A vague-set-based fuzzy multi-objective decision making model is developed for evaluating bidding plans in a bid- ding purchase process. A group of decision-makers (DMs) first independently assess bidding plans according to their experience and preferences, and these assessments may be expressed as linguistic terms, which are then converted to fuzzy numbers. The resulting decision matrices are then transformed to objective membership grade matrices. The lower bound of satisfaction and upper bound of dissatisfaction are used to determine each bidding plan’s supporting, opposing, and neutral objective sets, which together determine the vague value of a bidding plan. Finally, a score function is employed to rank all bidding plans. A new score function based on vague sets is introduced in the model and a novel method is presented for calculating the lower bound of sat- isfaction and upper bound of dissatisfaction. In a vague-set-based fuzzy multi-objective decision making model, different valua- tions for upper and lower bounds of satisfaction usually lead to distinct ranking results. Therefore, it is crucial to effectively contain DMs’ arbitrariness and subjectivity when these values are determined.
基金partially supported by the National Science Foundation of China (No. 61070211, No. 61003304, No 61501482 and No 61070201)Equipment research foundation (No.6140134040216)the Ph.D. Programs Foundation of Ministry of Education of China (No. 20114307120003)
文摘Spectrum auction is an important approach of spectrum distribution in cognitive radio networks. However, a single secondary user(SU) probably can't afford the price of spectrum. Multiple SUs grouping together to participate in the auction as a whole is helpful to increase purchasing power. However, SUs could suffer from a new group cheating problem, i.e., parts of users conspire to manipulate the auction by submitting untruthful bids. Existing auction mechanisms were mainly designed to be strategy-proof only for individual user and can't deal with group cheating. In this paper, a novel spectrum auction mechanism called COSTAG(COst Sharing based Truthful Auction with Group-buying) is proposed to address the group cheating problem. COSTAG consists of a grouping rule to perform grouping and a payment rule to determine the market-clearing price in the spectrum auction. Different from single-echelon pricing approach employed in existing works, a multi-echelon pricing strategy is designed to increase the transaction rate and optimize social profit for the auction. Comprehensive theoretical analysis shows that COSTAG can satisfy the crucial economic robustness properties, both individual and group truthfulness. Simulations demonstrate that comparing with existing works, COSTAG can improve the system performance significantly.
文摘In 2010, the debate over valuation of the Renminbi is again heating up and the Chinese currency has returned to appreciating against the dollar But is the Renminbi undervalued？ Drawing on the Balassa-Samuelson （B-S） effect on purchasing power parity, we conduct theoretical and empirical analyses of this issue. Theoretical analysis proves that a country＇s real exchange rate will appreciate with rising income, but the currencies of low-income countries tend to be undervalued. In order to avoid biased conclusions resulting from a single dataset or sampling method, we draw on three major publicly-available datasets to examine the B-S effect across 144 economies. Our results indicate that the degree of Renminbi misvaluation is highly dependent on the data source. Synthesizing analyses of diverse datasets, we estimate that the Renminbi was only undervalued by less than 8per cent in 2009. We conclude that China＇s external imbalance most probably results from deep-seated structural imbalances rather than Renminbi undervaluation.
文摘In this study, we aim to understand the characteristics of online group-buying consumers and to investigate salient factors which influence the continuance intention of online group-buying platforms （OGBP） to bridge this knowledge gap. An expectation-confirmation model of information systems （IS） continuance is adapted to construct a research model in online group-buying contexts. A total of 289 complete and valid responses were collected. Our findings contribute to academics and practitioners in two ways： Firstly, our respondents show that they are young （93% of the respondents＇ ages range between 19 and 28 years old）, female （88% of the respondents）, and thrifty （82% of the respondents＇ transaction amounts are below US$16）. Secondly, based on our results, price performance expectations have a direct impact on confirmation. In addition, in contrast to the IS continuance model （Bhattacherjee, 2001）, the effect of perceived usefulness on satisfaction is not supported. Thus, in online group-buying settings, confirmation is the key antecedent of satisfaction. Satisfaction and perceived usefulness are significantly associated with OGBP continuance intention. Consequently, in addition to offering a wide assortment of merchandise and a convenient online shopping experience to enhance customers＇ perceived usefulness of OGBP, OGBP managers should aim low-price marketing strategies at this female, young, thrifty and price-sensitive segment to transcend consumers＇ price expectations and attract consumers＇ continued intention to visit OGBP.
文摘The European and American call options, for which the prices of their underlying asset follow compound Poisson process, are evaluated by a probability method. Formulas that can be used to evaluate the options are obtained, which include not only the elements of an option: the price of the call option, the exercise price and the expiration date, but also the riskless interest rate, nevertheless exclude the volatility of the underlying asset. In practice, the evaluated results obtained by these formulas can provide references of making strategic decision for an investor who buys the call option and a company who sells the call option.
基金The National Natural Science Foundation of China(No.71671035)the Project of 2018 Intelligent Manufacturing Comprehensive Standard of Ministry of Industry and Information Technology of Chinathe Open Fund of Jiangsu Wind Power Engineering Technology Center of China(No.ZK19-03-03)。
文摘To increase customers'satisfaction and promote product's competitiveness,a customized extended warranty(EW)policy is proposed,where the diversities in both the usage rate and purchase date are considered.The marginal approach is applied to describe the product's two-dimensional failure in terms of age and usage,respectively.Moreover,minimal repair is adopted to restore the failure,and the virtual age method is applied to depict the effect of preventive maintenance(PM).On this basis,an optimization model is established to minimize the maintenance cost and warranty cost from the manufacturer's view,and multiple factors are taken into account,including the PM's intensity and its period,and EW's interval,etc.A numerical case study is provided to illustrate the effectiveness of the proposed approach.The results show that by considering the product's usage rate and the purchasing date of EW,the number of failures as well as the cost of maintenance and warranty can be reduced effectively.
基金This workis partly supported by national 863 project under grant 2002 AA412010 08
文摘A new medium access control method is proposed over the predominant Ethernet broadcast channel. Taking advantages of intrinsic variable length characteristic of standard Ethemet frame, message-oriented dynamic priority mechanism is established. Prioritized medium access control operates under a so-called block mode in event of collisions. High priority messages have a chance to preempt block status incurred by low priority ones. By this means, the new MAC provides a conditional detrministic real time performance beyond a statistical one. Experiments effectiveness and attractiveness of the proposed scheme.Moreover,this new MAC is completely compatible with IEEE802.3 .
