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看不见的宣传——康巴卫视“软传播”研究
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作者 汪隽 周德仓 《新闻传播》 2015年第1X期30-31,共2页
习近平总书记在2013年"8·19"重要讲话中提出做"看不见的宣传"。本文认为,"看不见的宣传"与西方擅长的传播方法"软传播",有着异曲同工之妙。本文旨在分析康巴卫视"软传播"的具... 习近平总书记在2013年"8·19"重要讲话中提出做"看不见的宣传"。本文认为,"看不见的宣传"与西方擅长的传播方法"软传播",有着异曲同工之妙。本文旨在分析康巴卫视"软传播"的具体表现,并提出相关改进意见,以期为同行,尤其是对外传播的媒体提供一些有益的启发。 展开更多
关键词 看不见的宣传 康巴卫视 “软传播”
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“一带一路”对外传播的问题及对策
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作者 曾蕊蕊 《云南社会科学》 CSSCI 北大核心 2017年第5期67-71,共5页
"一带一路"倡议提出以来,得到国际社会广泛支持和积极参与,取得重要建设进展,成为引领世界发展方向的一面旗帜。但与此同时,仍有部分西方国家和沿线国家媒体歪曲解读和攻击该倡议。如何向世界各国讲清"一带一路"倡... "一带一路"倡议提出以来,得到国际社会广泛支持和积极参与,取得重要建设进展,成为引领世界发展方向的一面旗帜。但与此同时,仍有部分西方国家和沿线国家媒体歪曲解读和攻击该倡议。如何向世界各国讲清"一带一路"倡议的核心理念、为"一带一路"建设赢得良好舆论环境,仍然是对外传播过程中需要认真思考的问题。 展开更多
关键词 “一带一路” 对外传播 多元化 国家形象 “硬传播” “软传播”
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在网络空间中铸牢中华民族共同体意识的路径
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作者 张利豆 《秦智》 2023年第10期86-88,共3页
网络空间在当前时代背景下推助中华民族共同体意识形成和传播中的价值较为明显,能够起到精神传递、意识凝聚的作用。合理利用网络空间传递正向思想与理念,有利于在网络阵地意识形态斗争中占据有力地位,也可以培育网民的政治认同感,强化... 网络空间在当前时代背景下推助中华民族共同体意识形成和传播中的价值较为明显,能够起到精神传递、意识凝聚的作用。合理利用网络空间传递正向思想与理念,有利于在网络阵地意识形态斗争中占据有力地位,也可以培育网民的政治认同感,强化人们的民族归属感。正确认识到铸牢网络空间下共同体意识的重要性并采取有效方法和策略向着这一目标而努力,能够为国家稳定、健康发展提供助力。本文主要对铸牢网络空间下中华民族共同体意识的重要意义以及实现路径进行了分析,以期为国家发展、社会建设和民族复兴提供参考。 展开更多
关键词 网络空间 中华民族共同体意识 网络舆论 “软传播”
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新媒体发展对广告业的消解与重构
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作者 周大勇 《现代广告》 2010年第22期107-112,共6页
新媒体的横空出世并迅猛发展意味着广告业将面临整合与重塑。新媒体使广告的媒体投放由“选择过少”变为“选择过多”,为广告业发展确立最佳的媒体组合,催生广告平台分化整合并引发广告市场新一轮媒体争夺战。新媒体在对传统媒体进行... 新媒体的横空出世并迅猛发展意味着广告业将面临整合与重塑。新媒体使广告的媒体投放由“选择过少”变为“选择过多”,为广告业发展确立最佳的媒体组合,催生广告平台分化整合并引发广告市场新一轮媒体争夺战。新媒体在对传统媒体进行超越和颠覆过程中预示着广告的“软”传播时代的到来,其传播的主导方式也将由平面“单语言”向立体“多语言”转变,即由平面的、单向度、硬性的传播形式向多维的、互动的、置入式、软性的传播形态转换。由此,广告传统的营销模式将“过气”,新媒体的互动性带动广告互动营销的兴盛;媒体的“碎片化”和营销手段的多元化助推整合营销传播步入正轨;广告对象的小众化赋予草根营销的可行性。新媒体以其自身特有魅力在媒体角逐中崭露头角、焕发生机,但作为新生事物在其发展中不免暴露出稚嫩和青涩,新媒体的非教化致使其可控性的缺失,我们应该看到在“众媒狂欢”所营造的喧嚣与浮躁时代,新媒体凭借其冲淡一切、分散一切的力量和“祛圣化”功效使得广告的“泡沫化”越来越严重,它在提升广告业发展的同时也为其带来了新的考验。 展开更多
关键词 新媒体 广告的媒体投放选择 “软传播时代 助推与冲击 营销模式
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Approach to evaluating exception handling of programs
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作者 姜淑娟 徐宝文 《Journal of Southeast University(English Edition)》 EI CAS 2007年第4期524-528,共5页
To solve the problems that the exception handling code is hard to test and maintain and that it affects the robustness and reliability of software, a method for evaluating the exception handling of programs is present... To solve the problems that the exception handling code is hard to test and maintain and that it affects the robustness and reliability of software, a method for evaluating the exception handling of programs is presented. The exception propagation graph (EPG) that describes the large programs with exception handling constructs is proposed by simplifying the control flow graph and it is applied to a case to verify its validity. According to the EPG, the exception handling code that never executes is identified; the points that are the most critical to controlling exception propagation are found; and the irrational exception handling code is corrected. The constructing algorithm for the EPG is given; thus, this provides a basis for automatically constructing the EPG and automatically correcting the irrational exception handling code. 展开更多
关键词 software robustness exception handling exception propagation evaluating program control flow graph
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An Immunization Strategy for Social Network Worms Based on Network Vertex Influence
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作者 YANG Wei WANG Haibo YAO Yu 《China Communications》 SCIE CSCD 2015年第7期154-166,共13页
Along with the rapid development of social networks, social network worms have constituted one of the major internet security problems. The root of worm is the inevitable software vulnerability during the design and i... Along with the rapid development of social networks, social network worms have constituted one of the major internet security problems. The root of worm is the inevitable software vulnerability during the design and implementation process of software. So it is hard to completely avoid worms in the existing software engineering systems. Due to lots of bandwidth consumption, the patch cannot be transmitted simultaneously by the network administrator to all hosts. This paper studies how to prevent the propagation of social network worms through the immunization of key nodes. Unlike existing containment models for worm propagation, a novel immunization strategy is proposed based on network vertex influence. The strategy selects the critical vertices in the whole network. Then the immunization is applied on the selected vertices to achieve the maximal effect of worm containment with minimal cost. Different algorithms are implemented to select vertices. Simulation experiments are presented to analyze and evaluate the performance of different algorithms. 展开更多
关键词 social network worm immunization strategy network security worm propagation worm containment
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A component-based back-propagation reliability model with low complexity for complex software systems
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作者 聂鹏 Geng Ji Qin Zhiguang 《High Technology Letters》 EI CAS 2013年第3期273-282,共10页
Since most of the available component-based software reliability models consume high computational cost and suffer from the evaluating complexity for the software system with complex structures,a component-based back-... Since most of the available component-based software reliability models consume high computational cost and suffer from the evaluating complexity for the software system with complex structures,a component-based back-propagation reliability model(CBPRM)with low complexity for the complex software system reliability evaluation is presented in this paper.The proposed model is based on the artificial neural networks and the component reliability sensitivity analyses.These analyses are performed dynamically and assigned to the neurons to optimize the reliability evaluation.CBPRM has a linear increasing complexity and outperforms the state-based and the path-based reliability models.Another advantage of CBPRM over others is its robustness.CBPRM depends on the component reliabilities and the correlative sensitivities,which are independent from the software system structure.Based on the theory analysis and experiment results,it shows that the complexity of CBPRM is evidently lower than the contrast models and the reliability evaluating accuracy is acceptable when the software system structure is complex. 展开更多
关键词 software reliability evaluation component-based software system component reli-ability sensitivity artificial neural networks
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Finite difference numerical simulation of guided wave propagation in the full grouted rock bolt 被引量:10
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作者 YAN ZhiXin CAI HanCheng +2 位作者 WANG QunMin CAO XiaoHong ZHANG LiuPing 《Science China(Technological Sciences)》 SCIE EI CAS 2011年第5期1292-1299,共8页
Based on guided wave theory and considering the grouted rock bolt as waveguide medium, we have constructed a three dimensional model of grouted rock bolt with the dynamics of finite difference numerical simulation sof... Based on guided wave theory and considering the grouted rock bolt as waveguide medium, we have constructed a three dimensional model of grouted rock bolt with the dynamics of finite difference numerical simulation software FLAC3D4.0, and simulated the propagation behavior of the guided wave in the full grouted rock bolt. The simulated waveform and wave velocity matched well with the experimental results. We have made a more in-depth and comprehensive study of the wave velocity, wave component and attenuation characteristics of the guided wave propagating in rock bolt, and found some new characteristics and phenomena. In addition, some phenomena that haven’t been explained in the previous researches have also been discussed in this paper. The result showed that when guided wave propagates in grouted rock bolt, after the body wave decays, there is still the interface wave-Stoneley wave that does not decay in the axial direction of the bolt. The findings can provide some reference for rock bolt testing and the selection of the optimal excitation wave of testing. 展开更多
关键词 guided wave full grouted rock bolt finite difference numerical simulation
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