都市报“软文”广告发展路径探究——以《申江服务导报》为例

通过探寻都市报刊转型中广告模式的转变,厘清"软文"广告的发展兴起,以及当前存在的误区,提出一个有关当前"软文"有效传播的三级路径,阐述未来都市报刊发展时应当着重改善的方面,以使"软文"广告真正成为一种适合都市报刊广告发展的新模式。

政务微信“软文”化传播效果的实验研究

政务微信是新兴传播媒介,其以全新传播方式提供政务服务及政务信息,影响效果更加广泛,但其传播中的"软文"化现象逐渐凸显,并引起学者关注。文章通过实验验证其推文标题特征、内容属性、推文位置等要素对政务信息传播效果的影响,认为软文推送位置影响其点击阅读量,软文热点话题及标题等软文阅读量及转发传播率具有一定影响,从而影响政务微信"软文"化传播的效果。

“软文”之灾与公信力的缺失——兼析出版体制改革背景下的学术论文发表机制

"软文"在西方业界被称为"付费文章"。包括特定的新闻报道、深度文章、短文信息等,主要以报纸、杂志、单页、网络为载体。"学术软文"的出现及其泛滥导致学术媒体公信力下降。为减少和遏制"学术软文",应当以出版体制改革为契机,采取实行学术期刊"双轨制"等措施加以解决。

软文启迪法在高职校德育中的应用研究——以常州刘国钧高职校某班为例

在"互联网+德育"的大背景下,新颖的德育方法层出不穷。利用QQ、微信群发"软文"或让学生交流"软文"的德育启迪方法可以提升高职校的德育效率和效果。从分析德育过程中应用"软文"启迪法的价值入手,提出开展"软文"启迪法过程中应遵循根据德育内容合理设置"软文"素材、根据学生年级特点合理选择"软文"素材、引导学生寻找和讲述"软文"素材等规律。

政务微信“软文”化传播效果的实验研究

政务微信已成为政务新媒体矩阵中不可或缺的重要组成部分,然而近年来其在内容建设上出现了"标题党"式标题和"花絮文"增多甚至直接推送商业广告等"软文"化的趋势,引起了不小的争议。研究使用2×2×2多因素设计控制实验,探索了话题属性、表达风格与标题设置三种与"软文"化倾向高度相关的内容策略要素对政务微信形象构建、信息传达、互动关系等三个层面传播效果的影响,发现了"微软效应"的存在,并在此基础上提出了相应的优化对策建议。

Effects of C_6-HSL on Potato Growth and Capacity against Soft Rot Disease

[Objective]The aim of this study was to investigate whether communication signal C6-HSL among individual bacteria can influence plant growth and disease resistance ability. [Method]With potato virus-free plantlets as the test materials and C6-HSL as the inducer,the potato＇s growth and the ability of resistance against Erwinia carotovora subp carotovora were tested after being treated by C6-HSL with different concentrations. The effects of C6-HSL on plant landmark defense enzyme activities and H2O2 content in potato leaves were measured especially. [Result]C6-HSL with different concentrations could obviously inhibit the growth rate of root and the number of roots,but had no effect on plant height,number of nodes and leaf size. POD or SOD activity and H2O2 content in plant landmark defense enzymes significantly increased after induction of C6-HSL,but PAL and PPO activity had no obvious change. In the resistant test,potato plants induced by C6-HSL could inhibit the infection of Erwinia carotovora subp carotovora effectively,and its incidence was significantly lower than the control group. [Conclusion]Bacteria AHL can be possibly used as a new kind of plant disease-resistant activator.

Cloning of Novel Tumor Metastasis-Related Genes from the Highly Metastatic Human Lung Adenocarcinoma Cell Line Anip973

A cDNA library was successfully constructed from Anip973, a human lung adenocarcinoma cell line with high metastatic potential. NIH3T3 cells were stably transfected using this cDNA library and screened for morphological changes in a soft agar assay. Genomic DNA was isolated from putative clones and the integrated sequence was retrieved by PCR and sequencing. Three known genes, ribosomal protein L23, hypothetical protein FLJ22104, and serine protease inhibitor, kazal type 6 and a number of 5＇-terminally truncated sequences were identified. Furthermore, cells transfected with ribosomal protein L23 was highly invasive compared with the empty vector as control （P 〈 0.02）. These results indicate that the expression cloning of cDNA libraries in NIH3T3 cells and subsequent screening for loss of contact inhibition in soft agar is a viable tool for identifying tumor-related genes and ribosomal protein L23 gene plays a role in cell movement and metastasis.

Construction and compression of Dwarf

There exists an inherent difficulty in the original algorithm for the construction of Dwarf, which prevents it from constructing true Dwarfs. We explained when and why it introduces suffix redundancies into the Dwarf structure. To solve this problem, we proposed a completely new algorithm called PID. It bottom-up computes partitions of a fact table, and inserts them into the Dwarf structure. If a partition is an MSV partition, coalesce its sub-Dwarf; otherwise create necessary nodes and cells. Our performance study showed that PID is efficient. For further condensing of Dwarf, we proposed Condensed Dwarf, a more com- pressed structure, combining the strength of Dwarf and Condensed Cube. By eliminating unnecessary stores of “ALL” cells from the Dwarf structure, Condensed Dwarf could effectively reduce the size of Dwarf, especially for Dwarfs of the real world, which was illustrated by our experiments. Its query processing is still simple and, only two minor modifications to PID are required for the construction of Condensed Dwarf.

Optimization of the fully grouted rock bolts for load transfer enhancement

The purpose of this study is to investigate the role of bolt profile configuration in load transfer capacity between the bolt and grout.Therefore,five types of rock bolts are used with different profiles.The rock bolts are modeled by ANSYS software.Models show that profile rock bolt T_3 and T_ with load capacity 180 and 195 kN in the jointed rocks,are the optimum profiles.Finally,the performances of the selected profiles are examined in Tabas Coal Mine by FLAC software.There is good subscription between the results of numerical modeling and instrumentation reading such as tells tale,sonic extensometer and strain gauge rock bolt.According to the finding of this study,the proposed pattern of rock bolts,on 7 + 6 patterns per meter with 2 flexi bolt(4 m) for support gate road.

Chinese multi-document personal name disambiguation

This paper presents a new approach to determining whether an interested personal name across doeuments refers to the same entity. Firstly,three vectors for each text are formed： the personal name Boolean vectors denoting whether a personal name occurs the text the biographical word Boolean vector representing title, occupation and so forth, and the feature vector with real values. Then, by combining a heuristic strategy based on Boolean vectors with an agglomeratie clustering algorithm based on feature vectors, it seeks to resolve multi-document personal name coreference. Experimental results show that this approach achieves a good performance by testing on ＂Wang Gang＂ corpus.

Analysis profile of the fully grouted rock bolt in jointed rock using analytical and numerical methods

The purpose of this study was to investigate the effect of bolt profile on load transfer mechanism of fully grouted bolts in jointed rocks using analytical and numerical methods. Based on the analytical method with development of methods, a new model is presented. To validate the analytical model, five different profiles modeled by ANSYS software. The profile of rock bolts T3 and T4with load transfer capacity,respectively 180 and 195 kN in the jointed rocks was selected as the optimum profiles. Finally, the selected profiles were examined in Tabas Coal Mine. FLAC analysis indicates that patterns 6+7 with2 NO flexi bolt 4 m better than other patterns within the faulted zone.

The Influence of Social Dimensions on Bribery in Public Sector Institutions in Libya

This paper investigates social dimensions in the Libyan family and their relationship to the common practice of bribery. In Libya, bribery is most noticeable in administrative contexts where other practices such as favouritism, fraud and forgery are also found. The paper aims to make an original contribution to knowledge in a little-researched area by examining social dimensions and cultural practices. The paper is based on the basic assumption that there is a relationship between accepting bribes and social dimensions surrounding the family in Libya and will thus also examine bribery as a social culture, by means of a set of variables such as gifts, promises, assistance and loans. The study took place in Benghazi, Libya, where the number of employees exceeded 200. The study was conducted using an interpretative epistemology and a quantitative method. Data were collected using quantitative research instruments and the Statistical Package for the Social Sciences （SPSS） was used to analyse the data. The findings of the study suggest that there is a relationship between family relationships, social status and the commission of the crime of bribery except for variables of social status and cultural background, in addition to the social relationship＇s effect on administration.

A distributed software architecture design framework based on attributed grammar

Software architectures shift the focus of developers from lines-of-code to coarser-grained architectural elements and their overall interconnection structure. There are, however, many features of the distributed software that make the developing methods of distributed software quite different from the traditional ways. Furthermore, the traditional centralized ways with fixed interfaces cannot adapt to the flexible requirements of distributed software. In this paper, the attributed grammar (AG) is extended to refine the characters of distributed software, and a distributed software architecture description language (DSADL) based on attributed grammar is introduced, and then a model of integrated environment for software architecture design is proposed. It can be demonstrated by the practice that DSADL can help the programmers to analyze and design distributed software effectively, so the efficiency of the development can be improved greatly.

Evaluation of a Novel Approach for Automated Inventive Conceptual Design of Building Structures

This research is dedicated to assessment of a method that was earlier proposed and developed in order to increase the degree of automation and software involvement into conceptual decision making during design of structural elements of buildings. Such instruments of the theory of inventive problem solving as contradiction and function analysis and trimming formed the basis of the proposed approach that was realized in a modern building information modeling software. The common logic of the approach is also provided in the article. Qualitative research methods and particularly collecting, analyzing and interpreting data were applied in this research. Firstly, a literature review of indexed journal articles in the field of the study was performed and some trends for possible development of the topic were identified. Secondly, a survey of potential users of the methodology was conducted and analyzed. The questionnaire results showed that the suggested method and its technical realization gained attraction among respondents, however, some of them are rather cautious regarding application of the approach potentials in their practice. The paper ends with evaluation results discussion, conclusion and proposals for further research.

Research on the File Encryption and Programming based on Matrix Transformation

Any linear transform matrix can be used to easily calculate a consistent form, and a plurality of conversion can be easily connected together by matrix multiplication. When performing file transfers, you can encrypt files matrix transformation. Article presents a matrix-based electronic document encryption and decryption algorithm, which relies on a special class of matrices combinatorial problems, the method to improve the security of electronic document system is feasible and effective, and finally give the source code and programming software.

Measuring Effectiveness of COCOMO I and COCOMO II Using a Case Study

There are several software estimation models such as Line of Code, Function Point and COnstructive COst MOdel （COCOMO）. The original COCOMO model is one of the most widely practiced and popular among the software development community because of its flexible usage. It is a suite of models i.e., COnstructive Cost MOdel I and COnstructive Cost MOdel II. in this paper, we are evaluating the both models, to find out the level of efficiency they present and how they can be tailored to the needs of modem software development projects. We are applying COCOMO models on a case study of an e-commerce application that is built using Hyper Text Markup Language （HTML） and JavaScript. We will also shed light on the different components of each model, and how their Cost Drivers effect on the accuracy of cost estimations for software development projects.

Using Software in Teaching of English as a Foreign Language

Computer Assisted Language Learning （CALL） is playing a more important role in Teaching of English as a Foreign Language （TEFL）. Teachers of English classroom need to discover more benefits from the computer as an assisting tool. This paper first deals with the roles of the computer, and then expatiates on the benefits software can bring to both English teachers and learners. This paper also suggests some tasks designed upon software and attempts to serve as a little drop which can make a shower on a further study on CALL.

Measuring the Complexity of Business Organization and Business Software Using Analytic Hierarchy Process （AHP）

The paper shows a proposition of metrics for measuring the complexity of the business organization and business software. The metrics is based on a subjective estimation of complexity of the elements from a part of the structure of business organization or business software in relation to other elements from the observed part. Estimation is performed based on the measuring scale for comparison of complexity of elements, and reaching a final conclusion on the complexity of elements in relation to other elements, through the Analytic Hierarchy Process （AHP）. Defined in this manner, the metrics represents a unique metrics for measuring the complexity of elements of business organization and business software, which enables their comparison. The paper also presents a short overview of existing metrics for measuring the complexity of business organization and business software.

Experience on diagnosis and treatment of soft tissue injury by acupuncture and moxibustion

Several problems about acupuncture and moxibustion for treatment of soft tissue injury are probed in the present paper. The author holds that for treatment of soft tissue injury with acupuncture and moxibustion, firstly, must clarify the lesion location, so as to understand pathogenic characteristics and select the best acupuncture forcing point; secondly, must distinguish different stages of the disease, so as to select the best proper acupuncture stimulation method according to different pathological mechanisms in acute and chronic stages. Finally, the author analyzes different stimulation characteristics and indications according to own experience on clinical commonly-used several acupuncture and moxibustion stimulation methods such as filiform needle, acupoint injection, micro-needle therapy including ear acupuncture, abdomen acupuncture, eye acupuncture and so on, and blood-letting puncturing and cupping, fire needle and small needle-knife, and puts forward own treatment points of view.