随着与世界各国的交流和合作的不断增强,中国高等职业教育与世界发达国家的现代教育体系更加接轨。但在课程与专业设置等方面仍存在差异。尽管中国高校专业各具特点,但基本框架和要求都是按照国家的标准设立,所以在人才培养目标和专业...随着与世界各国的交流和合作的不断增强,中国高等职业教育与世界发达国家的现代教育体系更加接轨。但在课程与专业设置等方面仍存在差异。尽管中国高校专业各具特点,但基本框架和要求都是按照国家的标准设立,所以在人才培养目标和专业与课程的设置方面都具有共性;澳大利亚的TAFE(Technical and Further Education)教育被世界公认为为职业教育的典范,在和行业衔接和培养学生的实际能力方面极有建树,虽然由各个州和领地管理,但培养目标相同,文凭证书全国通用,因此也具有相当大的共性。展开更多
Integrating theory and practice into teaching is an advanced pedagogy, particularly suitable for the cultivation of applied talents in higher vocational colleges. In this paper, the author first discusses the connotat...Integrating theory and practice into teaching is an advanced pedagogy, particularly suitable for the cultivation of applied talents in higher vocational colleges. In this paper, the author first discusses the connotation of the teaching method as integration of theory and practice and illustrates the background and significance of employing this teaching method in the curriculum reform of hotel management in higher vocational colleges. After that, the teaching content, methods as well as evaluation system are elaborated for implementing the integration of theory and practice teaching, and finally, some countermeasures are put forward for improving this teaching method.展开更多
As the global warming is becoming more and more serious, people have gradually come to realize the important role of low- carbon life. Since a strategy of sustainable development was proposed in China, the concept of ...As the global warming is becoming more and more serious, people have gradually come to realize the important role of low- carbon life. Since a strategy of sustainable development was proposed in China, the concept of low-carbon tourism has emerged, requiring tourists to carry out energy conservation and environmental protection as much as possible in the process of travel. The hotels in scenic areas naturally become an important part of tourists in travel and play a crucial role in the development of low-carbon tourism. Therefore, a deep analysis on the present hotel management mode is necessary, promoting hotels to conform to the requirements of low-carbon tourism. In this paper, hotel management is discussed from the perspective of low-carbon tourism, so as to provide ideas of practical significance and guiding role and a basis for the future low-carbon tourism and hotel management.展开更多
Hotel management of higher vocational education is a demanding specialty that often involves practice in teaching, while employing action-oriented teaching method can effectively improve students＇ comprehensive profe...Hotel management of higher vocational education is a demanding specialty that often involves practice in teaching, while employing action-oriented teaching method can effectively improve students＇ comprehensive professional ability. In this paper, the author first makes an introduction of action-oriented teaching method, and then analyzes some principles of applying it to hotel management curriculum, and finally, some suggestions are put forward for the design of hotel management curriculum based on action-oriented teaching method.展开更多
Hong Kong Polytech University is the representative of tourism higher education in Hong Kong, offering various courses in hotel management and tourism management at the Doctor, Masters and Bachelor levels, whose curri...Hong Kong Polytech University is the representative of tourism higher education in Hong Kong, offering various courses in hotel management and tourism management at the Doctor, Masters and Bachelor levels, whose curriculum and education system have been quite perfect. The PolyU has cultivated a large number of high-quality professional people for the hotel and tourism industry. Excellent teachers, modem curriculum and the education concept of attaching great importance to the practice are the reasons why it can cultivate senior executives with international perspective, skills and social responsibility.展开更多
With the fiercer competition of hotel business, much attention has been paid to hotel brand equity, and particular attention has been given to the concept of hotel brand and ways to improve hotel brand management. In ...With the fiercer competition of hotel business, much attention has been paid to hotel brand equity, and particular attention has been given to the concept of hotel brand and ways to improve hotel brand management. In this paper, the concept of hotel brand and problems in building hotel brand are discussed, and strategies for hotel branding are put forward.展开更多
This paper aims to characterize management accounting techniques at the Portuguese lodging industry, identifying the techniques adopted and the determinants of adopting them and their adequacy for the decision-making ...This paper aims to characterize management accounting techniques at the Portuguese lodging industry, identifying the techniques adopted and the determinants of adopting them and their adequacy for the decision-making process. It is also a purpose to understand the extent to which the industry adopts the Uniform System of Accounts for the Lodging Industry （USALI）. The sample includes 35 hotels, which were analyzed in the years 2009 and 2010. Evidence is found supporting the fact management accounting is a tool incorporated in the daily management practices of hotels and useful to support the decision-making process. The proportion used of traditional management accounting techniques is higher than the proportion of use of contemporary ones. The adoption of these techniques is influenced by the fact of the hotels being subsidiaries of a multinational hotel chain, as well as by their annual turnover. In Portugal, there is a weak use of USALI. It is more used in the large hotels and in hotels with a foreign control. Management accounting supports hotels to improve their performance, thus becoming relevant to analyze management accounting practices used by them, particularly which instruments and techniques. In this context, this study, the first of its kind in Portugal, is justified with the increasing need for accurate and actual information of the accounting practices of the hotels operating in Portugal.展开更多
Widespread hotels represent a new Italian phenomenon still not much investigated, both on theoretical and empirical side, which cannot be ignored anymore. Indeed they meet the need to implement techniques and manageme...Widespread hotels represent a new Italian phenomenon still not much investigated, both on theoretical and empirical side, which cannot be ignored anymore. Indeed they meet the need to implement techniques and management tools which are able to improve the culture-tourism binomial. This would permit to transform into valid instruments of national economical development, the shared declaration of intents for which culture and tourism, especially in Italy and in this particular fragile period, represent even more the main strategic levers for the sustainable development. This article intends to describe the potentiality of these widespread hotels as innovations particularly suitable with trends recently emerged in tourism sector and outline the phenomenon pattern in ltaly with particular attention on Umbria region, in order to identify his main strength and weakness and some innovation to improve performance. To this end, it starts from the analysis of the national and international economic-managerial literature concerning in particular cultural and experienced trends shown in tourism. Then it introduces the main acquisitions about widespread hotels in Italy, updating and extending them through a desk survey based on indirect sources of various natures. Lastly, it describes the case of Umbria, analyzing more in depth making use of interviews with entrepreneurs/managers of hotels and based on a semi-structured questionnaire. The aspects of indeterminateness which were found, starting from the normative one, testify how the potentiality of the widespread hotels as far as regards the value creation for the enterprise itself and the territorial stakeholder, are still not properly understood and therefore used. It is clear that, therefore, new behaviors are needed for entrepreneurs and, most importantly, for local policy makers in order to create the conditions for the full success of these hospitality models.展开更多
Lately,Tianlun International Hotels announced the appointment of Claudia Jiang as PR Director.Jiang will take charge of branding promotion and public relations,as well as brand management of Tianlun International Hote...Lately,Tianlun International Hotels announced the appointment of Claudia Jiang as PR Director.Jiang will take charge of branding promotion and public relations,as well as brand management of Tianlun International Hotels.Jiang graduated from the Beijing International Studies University and worked in HK CTS Hotels Co.Ltd.,responsible for brand standard establishment,public relations,new media applications,events,exhibitions,advertisements and promotions.展开更多
文摘随着与世界各国的交流和合作的不断增强,中国高等职业教育与世界发达国家的现代教育体系更加接轨。但在课程与专业设置等方面仍存在差异。尽管中国高校专业各具特点,但基本框架和要求都是按照国家的标准设立,所以在人才培养目标和专业与课程的设置方面都具有共性;澳大利亚的TAFE(Technical and Further Education)教育被世界公认为为职业教育的典范,在和行业衔接和培养学生的实际能力方面极有建树,虽然由各个州和领地管理,但培养目标相同,文凭证书全国通用,因此也具有相当大的共性。
文摘Integrating theory and practice into teaching is an advanced pedagogy, particularly suitable for the cultivation of applied talents in higher vocational colleges. In this paper, the author first discusses the connotation of the teaching method as integration of theory and practice and illustrates the background and significance of employing this teaching method in the curriculum reform of hotel management in higher vocational colleges. After that, the teaching content, methods as well as evaluation system are elaborated for implementing the integration of theory and practice teaching, and finally, some countermeasures are put forward for improving this teaching method.
文摘As the global warming is becoming more and more serious, people have gradually come to realize the important role of low- carbon life. Since a strategy of sustainable development was proposed in China, the concept of low-carbon tourism has emerged, requiring tourists to carry out energy conservation and environmental protection as much as possible in the process of travel. The hotels in scenic areas naturally become an important part of tourists in travel and play a crucial role in the development of low-carbon tourism. Therefore, a deep analysis on the present hotel management mode is necessary, promoting hotels to conform to the requirements of low-carbon tourism. In this paper, hotel management is discussed from the perspective of low-carbon tourism, so as to provide ideas of practical significance and guiding role and a basis for the future low-carbon tourism and hotel management.
文摘Hotel management of higher vocational education is a demanding specialty that often involves practice in teaching, while employing action-oriented teaching method can effectively improve students＇ comprehensive professional ability. In this paper, the author first makes an introduction of action-oriented teaching method, and then analyzes some principles of applying it to hotel management curriculum, and finally, some suggestions are put forward for the design of hotel management curriculum based on action-oriented teaching method.
文摘Hong Kong Polytech University is the representative of tourism higher education in Hong Kong, offering various courses in hotel management and tourism management at the Doctor, Masters and Bachelor levels, whose curriculum and education system have been quite perfect. The PolyU has cultivated a large number of high-quality professional people for the hotel and tourism industry. Excellent teachers, modem curriculum and the education concept of attaching great importance to the practice are the reasons why it can cultivate senior executives with international perspective, skills and social responsibility.
文摘With the fiercer competition of hotel business, much attention has been paid to hotel brand equity, and particular attention has been given to the concept of hotel brand and ways to improve hotel brand management. In this paper, the concept of hotel brand and problems in building hotel brand are discussed, and strategies for hotel branding are put forward.
文摘This paper aims to characterize management accounting techniques at the Portuguese lodging industry, identifying the techniques adopted and the determinants of adopting them and their adequacy for the decision-making process. It is also a purpose to understand the extent to which the industry adopts the Uniform System of Accounts for the Lodging Industry （USALI）. The sample includes 35 hotels, which were analyzed in the years 2009 and 2010. Evidence is found supporting the fact management accounting is a tool incorporated in the daily management practices of hotels and useful to support the decision-making process. The proportion used of traditional management accounting techniques is higher than the proportion of use of contemporary ones. The adoption of these techniques is influenced by the fact of the hotels being subsidiaries of a multinational hotel chain, as well as by their annual turnover. In Portugal, there is a weak use of USALI. It is more used in the large hotels and in hotels with a foreign control. Management accounting supports hotels to improve their performance, thus becoming relevant to analyze management accounting practices used by them, particularly which instruments and techniques. In this context, this study, the first of its kind in Portugal, is justified with the increasing need for accurate and actual information of the accounting practices of the hotels operating in Portugal.
文摘Widespread hotels represent a new Italian phenomenon still not much investigated, both on theoretical and empirical side, which cannot be ignored anymore. Indeed they meet the need to implement techniques and management tools which are able to improve the culture-tourism binomial. This would permit to transform into valid instruments of national economical development, the shared declaration of intents for which culture and tourism, especially in Italy and in this particular fragile period, represent even more the main strategic levers for the sustainable development. This article intends to describe the potentiality of these widespread hotels as innovations particularly suitable with trends recently emerged in tourism sector and outline the phenomenon pattern in ltaly with particular attention on Umbria region, in order to identify his main strength and weakness and some innovation to improve performance. To this end, it starts from the analysis of the national and international economic-managerial literature concerning in particular cultural and experienced trends shown in tourism. Then it introduces the main acquisitions about widespread hotels in Italy, updating and extending them through a desk survey based on indirect sources of various natures. Lastly, it describes the case of Umbria, analyzing more in depth making use of interviews with entrepreneurs/managers of hotels and based on a semi-structured questionnaire. The aspects of indeterminateness which were found, starting from the normative one, testify how the potentiality of the widespread hotels as far as regards the value creation for the enterprise itself and the territorial stakeholder, are still not properly understood and therefore used. It is clear that, therefore, new behaviors are needed for entrepreneurs and, most importantly, for local policy makers in order to create the conditions for the full success of these hospitality models.
文摘Lately,Tianlun International Hotels announced the appointment of Claudia Jiang as PR Director.Jiang will take charge of branding promotion and public relations,as well as brand management of Tianlun International Hotels.Jiang graduated from the Beijing International Studies University and worked in HK CTS Hotels Co.Ltd.,responsible for brand standard establishment,public relations,new media applications,events,exhibitions,advertisements and promotions.
